Service design sprint
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A Service Design Sprint is a time-constrained Service Design project that uses Design Thinking and Service Design tools to create a new service or improve an existing one. The term Service Design Sprint was first mentioned by Tenny Pinheiro in his book The Service Startup: Design Thinking Gets Lean (Elsevier; 2014).[1]
Methodology
The Minimum Valuable Service methodology used in a Service Design Sprint [2] combines Agile-based approaches with Service-dominant logic and Service Design tools [3] to help product development teams understand, co-design, and prototype complex service scenarios with low resources and within the timespan of a week. The methodology, created by Tenny Pinheiro in 2014,[4] was designed to be used by startups in their Agile sprints.
Applications
A Service Design Sprint differs from a traditional Design Sprint[5] due to its service dominant logic inclination.[6] Since its inception, the approach has being used by startup accelerators, educational institutions like the university of Lapland in Finland, MIT, and fortune 500 companies in many different sectors. [7]
Structure
The Minimum Valuable Service model [8] is divided into four phases each containing a set of tools.
- Projection: Agile ethnographic tools are used to uncover untapped barriers, needs, and desires, understand mental models and get a sense of the user's “Learn, Use and Remember” journey.
- Perspectives: Tools like the Swap Ideation are used here to co-design with users, generating valuable service propositions.
- Playground: Mockup and roleplaying tools are used to prototype ideas and explore concepts in a playful manner.
- Polish Off: The MVS Journey, an Agile service blueprint tool, is used in this phase to breakdown interactions in intentions and avatars.
References
- ^ Pinheiro, Tenny (1 April 2014). The Service Startup: Design Thinking Gets Lean. ISBN 0615929788.
- ^ "Service design sprints deliver speedy solutions".
- ^ "Humanizing organizations - The pathway to growth" (PDF).
- ^ "Implementing Service Design Thinking for Startups".
- ^ "Service Design Sprints vs. Product (GV) Design Sprints"..
- ^ "Evolving to a New Dominant Logic"..
- ^ "Service Design Sprints: Merging customer experience with agile".
- ^ Miettinen, Satu (10 November 2016). An Introduction to Industrial Service Design. ISBN 9781317181750. Retrieved 2017-09-10.