Ferry Unardi
Ferry Unardi | |
|---|---|
| Nationality | Indonesian |
| Education | Harvard Business School |
| Occupation(s) | Businessman, software engineer |
| Years active | 2012-present |
| Organization | Traveloka |
Ferry Unardi (born 1988) is an Indonesian software engineer and business executive known as the founding CEO of Traveloka.[1] In 2012 he co-founded Traveloka in Jakarta,[2][3][4][5] later expanding the company into countries such as Thailand, Singapore, and the Philippines.[6] By 2022, the company was the largest online travel agency in Southeast Asia.[7]
Early life and education
Ferry Unardi was born in 1988 in Indonesia. He took part in programming competitions as a student[1] and studied in the U.S. and some time in China as well.[8]
Career
While studying and traveling to visit family in Indonesia, Unardi frequently encountered difficulties booking flights. Frustrated, he came upon the idea of creating an Indonesian travel website that would simplify the comparison of flight details.[8] Unardi contacted two Indonesian friends from his time at Microsoft.[1] Considering the market climate in Indonesia[5] and with Unardi dropping out of Harvard Business School,[9] they co-founded Traveloka in early 2012[5] in Jakarta, Indonesia,[8][10] which at the time, served only as an aggregator and search engine for flights.[8] Indonesia experienced a travel business boom in 2013,[5] with Traveloka becoming an online travel agency (OTA).[11] In 2013, Traveloka began letting users purchase flights as well as search for them[8] and hotel bookings were added in 2014.[12]
As Traveloka CEO, Unardi spoke at the 2014 Startup Asia Jakarta event.[8] He has been involved as one of several startup founders in summits and overseas visits organized by the Indonesian Ministry of Communication[13][14] and by 2016, Unardi had traveled with Indonesian President Joko Widodo on a number of international visits to "promote Indonesia's startup scene."[6] That year Forbes had him at 27 on its "30 Under 30 Asia: Retail & E-Commerce" list.[15]
With Unardi as CEO, Traveloka had expanded by 2017, opening offices in multiple countries.[6] Expedia Inc invested $350 million in the company in 2017, with Traveloka valued at over $1 billion and considered a unicorn company.[16] He was on Tech in Asia's list of Southeast Asia’s top 30 tech founders in 2018[17] and spoke on Bloomberg Daybreak in 2019.[18] During the early months of the coronavirus pandemic in 2020, Traveloka had surges in refund and rescheduling requests, and Traveloka began booking COVID-19 vaccination appointments.[19] Under Unardi, by 2022, Traveloka had expanded beyond travel bookings to also sell lifestyle products and services such as attraction tickets, activities, transportation rentals, restaurant vouchers, credit[11] and insurance.[20] He was on the Tatler Asia list of Asia's Most Influential in 2021.[21]
Personal life
He lives in Indonesia.
References
- ^ a b c Chilkoti, Avantika (September 21, 2015), "High flyer quit Harvard to get travel start-up off the ground", Financial Times, United Kingdom, retrieved November 30, 2022
{{citation}}: CS1 maint: year (link) - ^ Sambur, Hana (November 14, 2016), "40 Indonesian startup founders you should know", Tech in Asia, retrieved November 30, 2022
{{citation}}: CS1 maint: year (link) - ^ Mudassir, Rayful (September 16, 2018), "The story of Ferry Unardi Establishing Traveloka to Enter the Southeast Asian Market", Bisnis Indonesia, retrieved November 30, 2022
{{citation}}: CS1 maint: year (link) - ^ "Four Young People Become New Rich People in Indonesia", CNN Indonesia, July 26, 2018, retrieved November 30, 2022
{{citation}}: CS1 maint: year (link) - ^ a b c d "Why Traveloka could be Indonesia's first startup unicorn". Tech in Asia. May 5, 2015.
{{cite web}}: CS1 maint: year (link) - ^ a b c Baziad, Masyitha (September 22, 2016). "Indonesia's Traveloka Begins South-EAst Asian Voyage". Digital News Asia. Retrieved 2020-06-07.
- ^ "Traveloka enters ride-hailing as super app race heats up". The Jakarta Post. January 21, 2022.
{{cite web}}: CS1 maint: year (link) - ^ a b c d e f "Ferry Unardi's journey to the top of the online travel industry". Tech in Asia - Connecting Asia's startup ecosystem.
- ^ "In the top flight: Everything you need to know about Traveloka (Part 1 of 2)". KrASIA. 2021-03-17. Retrieved 2022-01-25.
- ^ Brahm, Peter (September 7, 2016), "Traveloka is Likely an Undercover Tech Unicorn of Indonesia", Indonesia Expat, PT Koleksi Klasik Indonesia, retrieved November 30, 2022
{{citation}}: CS1 maint: year (link) - ^ a b "A decade of innovations: Traveloka's journey, from metasearch to lifestyle superapp".
- ^ "Tech in Asia - Connecting Asia's startup ecosystem".
- ^ Mulia, Khamila (April 15, 2019), "Government foundation hopes to boost the emergence of new unicorns in Indonesia", KrASIA, retrieved November 30, 2022
{{citation}}: CS1 maint: year (link) - ^ Jokowi invites Indonesia's top startups on US visit, The Jakarta Post, October 22, 2015, retrieved November 30, 2022
{{citation}}: CS1 maint: year (link) - ^ Howard, Caroline (February 24, 2016), "30 Millennials Under 30 In Asia Who Are Changing E-commerce And Shopping", Forbes, retrieved November 30, 2022
{{citation}}: CS1 maint: year (link) - ^ "Expedia invests $350M in Traveloka to create Southeast Asia's newest unicorn".
- ^ Tay, Daniel (August 15, 2018), "Southeast Asia's top 30 tech startup founders", Tech in Asia, retrieved November 30, 2022
{{citation}}: CS1 maint: year (link) - ^ "Traveloka Looking to Grow Into Lifestyle, Financial Services: CEO", Bloomberg Daybreak Asia, November 21, 2019, retrieved November 30, 2022
{{citation}}: CS1 maint: year (link) - ^ "Traveloka's Recovery after Nearly Zero Bookings During Covid-19". Tech in Asia. 2021.
- ^ "Southeast Asia's biggest travel app plans regional fintech expansion before 2021 listing". Reuters. 25 February 2021.
- ^ "Ferry Unardi", Tatler Asia, 2021, retrieved November 30, 2022
External links
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