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Laura Secord Chocolates

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Laura Secord s.e.c
Laura Secord
Company typePrivate
IndustryFood
Founded1913; 111 years ago (1913)
FounderFrank Patrick O'Connor
Headquarters
Mississauga, Ontario
,
Canada
ProductsChocolate
ParentRowntree Mackintosh
(1983–88)
Websitelaurasecord.ca

Laura Secord s.e.c is a Canadian chocolatier, confectionery, and ice cream company. It was named after the Canadian heroine Laura Secord. In 1813, Laura Secord, pioneer wife and mother of seven children, made a dangerous 19-mile (30-km) journey on foot to warn Lieutenant James FitzGibbon of a planned American attack. Her bravery contributed to victory at the Battle of Beaver Dams.

The company is owned by Jean Leclerc of Quebec City, who owns Nutriart, a company devoted to chocolate production. Nutriart is a former division of Biscuits Leclerc.

History

Founding

The company was founded in 1913 by Frank P. O'Connor with its first store on Yonge Street in Toronto, Ontario.[1] In 1919 O'Connor founded the Fanny Farmer Candy Stores in the US.

Ownership changes

In 1969, Laura Secord was sold by the O'Connor family to John Labatt Limited.[1] In 1983 it was acquired by British-owned Rowntree Mackintosh Confectionery of York, England. Its successor, Nestlé's Canadian unit, sold it in 1998[2] to Archibald Candy Corporation of Chicago,[3] which then sold it to Gordon Brothers LLC of Boston in 2004.[4]

In 2010 Jean and Jacques Leclerc of Quebec purchased the company.[5]

In 2004, there were 174 outlets throughout the country and a staff of 1,600.[3] As of 2018, this had been reduced to 100 retail outlets, and the business was for sale. It has offices in Mississauga, Ontario, and Quebec City, Quebec.

References

  1. ^ a b McClearn, Matthew (April 7, 2011). "Laura Secord comes home". Canadian Business. Retrieved January 29, 2015.
  2. ^ "Nestle Canada to sell Laura Secord". Candy Industry. 163 (11): 9. November 1998. Archived from the original on 2015-01-28. Retrieved January 29, 2015.
  3. ^ a b "Laura Secord up for sale". CBC News. April 22, 2003. Retrieved January 29, 2015.
  4. ^ "Laura Secord is sold to Gordon Brothers". Refrigerated Transported. August 26, 2004. Retrieved January 29, 2015.
  5. ^ "Laura Secord sold: report". Toronto Sun. February 18, 2010. Archived from the original on 2016-03-04. Retrieved 2019-09-01.
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