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Oishi (Philippine brand)

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Oishi
Company typePrivate
IndustryFood and beverage industry
Founded1946; 79 years ago (1946)
FounderCarlos Chan
HeadquartersPasay, Philippines
Area served
Southeast Asia, China, South Asia and South Africa
Key people
Carlos Chan (Chairman and CEO)
ProductsSnacks, cereals, biscuits, milk and beverages
Websitewww.oishi.com.ph

Liwayway Holdings Company Limited, doing business as Oishi (/oʊˈwɪʃiː/ OH-wih-SHEE), is a snack company based in the Philippines.[1] Its headquarters are in Pasay in Metro Manila.[2] As of 2018, it is headed by Carlos Chan.[3] In China, the company is known as Oishi Shanghaojia (上好佳OISHI).[4]

History

Oishi, started in 1946 as Liwayway,[5] was originally a family-owned corn starch (Template:Lang-tl) and coffee repacking business.[1] The name of the business, "Liwayway," meaning "dawn" in Tagalog, was selected to reflect the optimism of the Philippines following the aftermath of World War II.[5] By 1966, in addition to distributing starch, the company also was distributing basic commodities, coffee, and confectioneries. It was incorporated as the Liwayway Marketing Corporation (LMC) in 1966.[1]

Brothers Carlos and Manuel Chan, at the time, were behind the company.[1] Their brother Ben is the founder of Bench, a Philippine clothing brand.[6] As Chinese Filipinos, the parents of the Chan brothers are immigrants to the Philippines from Jinjiang county, Quanzhou, Fujian Province, China.[4][7]

The company began distributing Oishi Prawn Crackers and Kirei Yummy Flakes in 1974. The company claims to have used technology from Japan to make the products.[5]

Expansion

Carlos Chan began prospecting on the expansion of Oishi to China in 1984, following the liberalization of the Chinese economy under Deng Xiaoping starting in 1978.[8] Liwayway went under the name Oishi Shanghaojia, appending "Shanghaojia" (上好佳) to Oishi which means "top grade and high quality" in Chinese. It entered a joint venture with two state-owned Chinese firms and opened its first overseas manufacturing plant in Pudong, Shanghai[4] The company's China division set up its headquarters in Qingpu District, Shanghai.[9] To improve distribution in China, the company established a factory network there.[3] Oishi also established a presence in Vietnam in 1997 and in Myanmar in 1999. In 2006, factories were opened in Indonesia and Thailand.[8]

Interlink Direct Ltd. imports Oishi products from China to the United Kingdom.[10]

Reception

In 2006, Oishi Shanghaojia was recognized as a "China Famous Brand". It was also the first non-Chinese company to be given the "Shanghai Famous Brand Award".[4]

References

  1. ^ a b c d "Overview." Oishi China. January 3, 2013. Retrieved on April 4, 2014.
  2. ^ "Privacy Policy Archived 2014-04-07 at the Wayback Machine." Oishi. Retrieved on April 5, 2014. "Liwayway Marketing Corporation 2225 Tolentino St. Brgy. 129, Pasay City"
  3. ^ a b Flannery, Russell. "He's Not Japanese: China Success Helps Oishi's Carlos Chan Debut On New Philippines List." Forbes. August 11, 2013. Retrieved on April 4, 2014.
  4. ^ a b c d Wu, Willa (September 28, 2018). "Chinese miracle beckons for Filipino 'snacks king'". China Daily. China Daily Information Co (CDIC). Retrieved November 14, 2018.
  5. ^ a b c "History." Oishi. Retrieved on April 4, 2014.
  6. ^ Landingin, Roel (December 2, 2015). "Made It In China: Liwayway's Group Is Now A Leading Brand". Forbes. Retrieved November 14, 2018.
  7. ^ Zafra, Jessica. "Carlos Chan: Mr. Oishi." The Philippine Star. March 18, 2012. Retrieved on April 5, 2014.
  8. ^ a b Dy, Rolando (January 26, 2015). "Building a multinational brand: The Oishi story". Philippine Daily Inquirer. Retrieved September 22, 2016.
  9. ^ "Company Overview of Liwayway Holdings Company Limited." Businessweek. Retrieved on April 5, 2014. "2277 Hu Qing Ping Highway Shanghai, 201702 China"
  10. ^ "Oishi 上好佳 Archived 2014-04-07 at the Wayback Machine." Interlink. Retrieved on April 5, 2014.
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