Zhima Jie
 | This article needs additional citations for verification. (August 2014) |
| Zhima Jie | |
|---|---|
| 芝麻街 | |
| Country of origin | China |
| No. of episodes | 130 |
| Production | |
| Running time | 30 minutes |
| Original release | |
| Network | Shanghai Television |
| Release | 1998 – 2001 |
Zhima Jie (芝麻街) is the Chinese co-production of Sesame Street.[1] The show was produced from 1998 to 2001, for a total run of 130 half-hour episodes.[1][2] It was filmed in Shanghai and aired on Shanghai Television.[1][3][4]
History
Before the co-production, Sesame Street's 12th season had been dubbed into Mandarin in 1981 and distributed through China Central Television.[5]
1998 version
General Electric sponsored the show from 1998 to 2001.[6]
There was an unsuccessful attempt to revive it for the 2004 season.
2010 version
It returned in December 2010 as Zhima Jie: Da Niao Kan Shijie (芝麻街: 大鸟看世界, Sesame Street: Big Bird Looks at the World).[2][6] It has aired on CCTV Children's Channel, Guangdong Jiajia, and on Toonmax Channel.[2][6]
The program focused on teaching basic skills, such as literacy, numeracy, and an appreciation of the arts, and was funded in part by the Merck Foundation.[7]
Characters
1998
- Xiao Mei Zi (小梅子), Little Plum, a red Elmo-like monster who is 3 years old and enjoys reading books and listening to stories.[1][4]
- Hu Hu Zhu (呼呼猪), Puffing Pig, is a furry blue pig who is similar to Cookie Monster.[1][4] He loves arts, especially opera.[4]
- Da Niao (大鸟), Big Bird's identical cousin, who lives at a park in a nest and enjoys eating bird seed cookies.[3][4]
- Played by Zhu Ming and dubbed by LaLa Ma
2010
- Tiger Lily, a tiger cub.[6]
- Elmo, a furry red monster from Sesame Street
- Old Lady Wang, owner of a noodle shop and practitioner of t'ai chi ch'uan
Messaging
The 1998 production included segments showing cultural diversity within China and reminding children that failure is okay.[4]
The 2010 production focused on science education and emergency preparedness.[6]
Episodes
The 2010 production totaled 52 11-minute episodes.[6]
Books
- Sesame Street School Readiness (11 titles)
- Sesame Street Thinking Child (6 titles)
- Sesame Street Learning Environment (4 titles)
In other media
Starting in 2014, the characters in Sesame Street and Zhima Jie guest starred on the Bai Nian La (拜年啦) on every Chinese New Years (January 31, 2014 - February 5, 2019). These six years are the Year of the Horse, the Goat, the Monkey, the Rooster, the Dog, and the Pig.
References
- ^ a b c d e Borgenicht, David (1998). Sesame Street unpaved : scripts, stories, secrets, and songs. Children's Television Workshop (1st ed.). New York: Hyperion. p. 178. ISBN 0-7868-6460-5. OCLC 38732063.
- ^ a b c "Zhima Jie". The Communication Initiative Network. 25 November 2005. Retrieved 2023-01-04.
- ^ a b Webber, Brad (February 26, 1999). "Zhima Jie: Big Bird's Cousin Comes Home To Roost In China". Chicago Tribune.
- ^ a b c d e f Mufson, Steven (1998-02-09). "BIG BIRD HAS BEEN SHANGHAIED". Washington Post. ISSN 0190-8286. Retrieved 2023-01-04.
- ^ Lynch Street, Nancy; Matelski, Marilyn J. (2003). "Chapter 6: Case Study: General Electric and Sesame Street-A True Joint Venture". American Businesses in China: Balancing Culture and Communication (2nd ed.). McFarland.
- ^ a b c d e f Landreth, Jonathan (2010-12-16). "Sesame Street ready to return to China". Reuters. Retrieved 2023-01-04.
- ^ "Merck Foundation and Sesame Workshop: Zhima Jie Project in China" (PDF).
External links
| Original show adaptations |
| ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Spin-offs |
(USA/Italy) | ||||||||
 | This article about a children's television series is a stub. You can help Wikipedia by expanding it. |
  | This article related to television in China is a stub. You can help Wikipedia by expanding it. |