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Bloomingdale's

Coordinates: 40°45′43″N 73°58′00″W / 40.76194°N 73.96667°W / 40.76194; -73.96667
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Bloomingdale's Inc.
Company typeSubsidiary
IndustryRetail
Founded1861; 164 years ago (1861)
FoundersJoseph B. Bloomingdale
Lyman G. Bloomingdale
Headquarters59th Street and Lexington Avenue,
New York City, New York
,
U.S.
Number of locations
54 (56 boxes) (Q3 2022)[1]
Area served
United States, UAE and Kuwait
Key people
Tony Spring (chairman and CEO)
Products
  • Clothing
  • footwear
  • leather goods
  • bedding
  • furniture
  • jewelry
  • beauty products
  • housewares
  • cafe
RevenueUS$1.072 billion
ParentMacy's, Inc.
Websitewww.bloomingdales.com

Bloomingdale's Inc. is an American luxury department store chain; it was founded in New York City by Joseph B. and Lyman G. Bloomingdale in 1861. A third brother, Emanuel Watson Bloomingdale, was also involved in the business.[2] It became a division of the Cincinnati-based Federated Department Stores in 1930 under then-president Samuel Bloomingdale.[3]

In 1994, the Macy's department store chain joined the Federated Department Stores holding company. In 2007, Federated Department Stores was renamed Macy's, Inc. As of October 29, 2022, there are 54 stores (56 boxes) including 32 department stores (34 boxes, all full line), 1 Bloomies, 1 furniture/other store and 20 outlet stores (There are a total of 35 stores) with the Bloomingdale's nameplate in operation throughout the United States.[4] Its headquarters and flagship store are located at 59th Street and Lexington Avenue in the New York City borough of Manhattan.

History

The historic Lexington Avenue flagship store in New York City

Early History

1861–1970s

The first Bloomingdale's was founded in New York City by Benjamin Bloomingdale and his son Lyman Bloomingdale in 1861 in its Lower East Side area, originally under the name Bloomingdale's Hoopskirts. In 1872, Lyman and his brother Joseph opened a second location, then called Bloomingdale's Great East Side Bazaar, in Midtown Manhattan at 965 Third Avenue, between 56th & 57th Sts. The Bazaar later moved into three adjacent buildings further up the block before finally moving into a building at 59th St. & Third Avenue, where its flagship store remains today. Following several expansions, the store grew to occupy 80 percent of the city block between 58th St. & 59th St. to the north and south, and Third Avenue & Lexington Avenue to the east & west, by 1902.[5]

Joseph Bloomingdale retired from the company in 1896, giving his brother Lyman full control, and Lyman's sons Hiram & Samuel inherited his shares upon his death in 1905. After the New York City Subway debuted, the store's primary entrance was shifted to its Lexington Avenue side in 1918, in order to draw customers coming from the nearby Lexington Avenue Line stop at 59th St. & Lexington. Given that the U.S. was involved in World War I at the time, Samuel Bloomingdale gave the American Red Cross free use of an entire floor there until the war ended. By 1927, after acquiring all of the remaining portions along it, Bloomingdale's controlled 100 percent of the block, expanding the store's size to 84,000 square feet (later nearly quadrupled via newly added floor space).[6]

Like most publicly traded companies, Bloomingdale's faced severe financial problems following the Black Tuesday stock market crash in 1929, and it merged with the newly created Federated Department Stores in early 1930, which helped it survive the Great Depression. In 1947, and in tandem with America's economic boom after World War II, Bloomingdale's opened its first store outside of Manhattan in New Rochelle, a New York City suburb, where it assumed control of the former Ware's Department Store. After concluding that using pre-existing buildings was a poor fit with its tried-and-true floor layouts, the company debuted its first custom-built store in 1949, located in the Fresh Meadows neighborhood across the East River in Queens. Over 25,000 people visited on its first day of business.[7]

During the 1960s, Bloomingdale's shifted its merchandise mix to incorporate haute couture fashions imported from Paris, as well as home furnishings from Italy. It also launched its first single designer-specific department in 1969, for Halston, one that was quickly followed later that year by a dedicated Polo Ralph Lauren boutique in its men's store. By the early 1970s, Bloomingdale's had begun embracing avant-garde European design, and following the United Nations recognition of China in 1971, it became the first American retailer to sell products from Communist-era China. Its iconic rounded logo debuted in 1972, followed a year later by its "Big Brown Bag" and "Little Brown Bag," all of which remain in use today. Bloomingdale's continued to thrive throughout the 1970s, despite New York City's turbulence at the time, in part via continued expansions into the suburbs. Its largest branch opened in White Plains, New York in 1975, with 260,000 square feet of floor space, and shortly thereafter, Bloomingdale's shuttered its original, but much smaller, New Rochelle branch.[8]

In 1976, Bloomingdale's launched its first store outside of the New York City area in Tysons Corner, a suburb of Washington, D.C. in Northern Virginia. The First Lady at the time, Betty Ford, attended its opening as its guest of honor.[9]

1980s–1990s

The retail market boomed in the early 1980s. In 1981, Bloomingdale's opened a branch at the King of Prussia Mall in suburban Philadelphia, then the largest mall in the world. Other new stores opened as well, along the East Coast, Florida, Chicago, and in Dallas, Texas. [10] In 1988, Canadian real estate developer Robert Campeau launched a hostile takeover attempt of the company, successfully acquiring it for $6.6 billion: it was the largest non-oil corporate merger ever at the time.[11]

Bloomingdale's faced continued economic challenges in the early 1990s, resulting in the closures of its Dallas, Fresh Meadows, and Stamford, Connecticut locations. In 1994, Federated Stores acquired the entire Macy's chain, which had been in bankruptcy for two years. In 1996, Bloomingdale's expanded to the U.S. West Coast, converting four former chains of The Broadway – which it acquired via its merger with Macy's – in Southern California into Bloomingdale's stores in a single day.[12]

2000-2007

Bloomingdale's continued to grow, but also began shuttering duplicative locations stemming from its Macy's merger. In 2004, the company returned once again to downtown Manhattan, opening an 82,000 square foot store – featuring an "edited" selection of the flagship store's offerings – in SoHo. In 2007, Bloomingdale’s expanded into San Diego (Fashion Valley) and Costa Mesa (South Coast Plaza), once again by replacing former Robinsons-May stores that closed in 2006, in each case because Macy's already had existing stores in each location. In 2006, Bloomingdale's opened its largest store aside from its Manhattan flagship: a 330,000 square foot colossus in San Francisco's Union Square. On June 1, 2007, Federated Stores changed its corporate name to Macy's, given its stronger name recognition, but left its Bloomingdale's store names intact.[13]

Current operations under Macy's, Inc.

2007-2009

On February 14, 2008, parent company, Macy's, Inc., announced plans to enter the Phoenix market with a 180,000 square foot store by 2009.[14] Arizona would have been the thirteenth state to have a Bloomingdale's store location, with this store being the tenth in the western U.S. and 41st throughout the chain.[15] This store never materialized as a result of the Great Recession in 2008 and 2009.

In May 2008, Bloomingdale's began the phase-out of its Bloomingdale's By Mail catalog in order to greater emphasize its rapidly growing online presence at bloomingdales.com. On September 10, 2008, Bloomingdale's announced plans to open three stores, two of which were modeled after its SoHo store. One was intended to be a three-level 82,000-square-foot (7,600 m2) anchor store at The Shops at Georgetown Park in Washington, D.C.,[16] but the plan collapsed after the mall's parent company declared bankruptcy. The other two stores were completed, including a new 150,000 sq ft (14,000 m2) branch at Westfield Valley Fair in San Jose, California, [17] and a 205,000 sq ft (19,000 m2) store in Santa Monica Place, in Santa Monica, CA. The latter debuted in early 2010. The San Jose store's debut was delayed until 2020, primarily due to the Great Recession, and the company permanently shuttered its Santa Monica location in 2021 due to subpar performance.[18]

2010–2019

In February 2010, Bloomingdale's launched its first international location in Dubai. As is the case for rival Saks Fifth Avenue, the international presence for Bloomingdale's is operated under license by a local interest: in this case, Al Tayer Group LLC, a leading UAE-based conglomerate.[19] Bloomingdale's CEO announced that the Dubai store would most likely be the only store outside of the U.S.[20] (The company's leaders later had a change of heart, and opened a branch in Kuwait in 2017.) Later in 2010, the company launched its first outlet store at Potomac Mills, located outside of Washington, D.C.[21]

Map of Bloomingdale's locations as of October 19, 2015

On November 3, 2011, Bloomingdale's announced it opened a new 120,000 sq ft (11,000 m2) store in Glendale Galleria in late 2013 as part of the mall's remodeling plan, replacing the mall's former Mervyn's store.[22][23]

On January 4, 2012, Bloomingdale's announced it would close four stores, including its Mall of America location.[24] A home store at Oakbrook Center in Oak Brook, Illinois, and full line stores in Perimeter Mall in Dunwoody, Georgia, and (former) White Flint Mall in North Bethesda, Maryland, closed as well.[25]

On November 12, 2015, Bloomingdale's opened its first Hawaiian store at Ala Moana Center in Honolulu, Hawaii. The three-story, 165,000 sq ft (15,300 m2) store replaced a former Sears store, and includes special services such as smart fitting rooms, charging lounges, and dining services at its 40 Carrots restaurant.[26] In late 2019, Bloomingdale's, along with Macy’s, announced that fur will no longer be sold in any of its stores, including The Outlet, as of the end of the 2020 fiscal year.[27]

As part of an initiative to better establish its New York flagship store as a "retail destination," designed to allure to shoppers who primarily purchase department store goods online, Bloomingdale's introduced new departments and offerings throughout the decade, including a branch of Magnolia Bakery and a boutique for Sarah Jessica Parker's SJC Collection shoe line. It was the first department store in New York to offer the latter. In 2018 and 2019, Bloomingdale's remodeled nearly 200,000 square feet inside the store, wholly revamping its denim, cosmetics, shoes, and women's contemporary clothing departments.[28]

2020s

In March 2020, Macy's, Inc. announced that it would temporarily close all Bloomingdale's and Macy's locations as a result of the rapidly spreading COVID-19 pandemic.[29] Its original plan to reopen at the end of March quickly evaporated due to the pandemic's rapid spread, as did its plan to do so by the end of April 2020: as was the case with most brick-and-mortar retailers, Macy's ended up closing some of its stores for a year or more, with reopening days that varied depending on their locations. Some did not reopen until late 2021.

On September 9, 2022, Bloomingdale's celebrated its 150th anniversary, featuring a variety of special events and unique merchandise offerings through the end of the year at its Manhattan flagship location.[30]

References

  1. ^ "Store Count and Square Footage". Macy's, Inc. Retrieved November 19, 2022.
  2. ^ "Funeral Services Today for E. W. Bloomingdale, Well Known Merchant". Jewish Telegraphic Agency. February 8, 1928. Retrieved July 22, 2021.
  3. ^ "History of Federated Department Stores, Inc."
  4. ^ "Macy's Inc. Store Count 2022".
  5. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
  6. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
  7. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
  8. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
  9. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
  10. ^ "Bloomingdale Plans Cuts". The New York Times. June 6, 1990. Retrieved August 7, 2007.
  11. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
  12. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
  13. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
  14. ^ "Bloomingdale's to Open First Store in Phoenix". businesswire.com. February 14, 2008. Retrieved March 16, 2020.
  15. ^ "Bloomingdale's to Open First Store in Phoenix". Macy's, Inc. February 14, 2008. Retrieved March 4, 2008.
  16. ^ Devaney, Robert (January 23, 2012). "The Decline and Fall of Georgetown Park". The Georgetowner. Retrieved March 16, 2020.
  17. ^ "First look inside Westfield Valley Fair's new Bloomingdale's". The Mercury News. March 3, 2020. Retrieved March 16, 2020.
  18. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
  19. ^ "Bloomingdale's to Open in Dubai in 2010". Macy's, Inc. September 22, 2008. Retrieved September 26, 2008.
  20. ^ Lancsak, Angelika. "Bloomingdale's Dubai likely to be only one outside US - CEO - Retail". ArabianBusiness.com. Archived from the original on February 3, 2010. Retrieved August 13, 2012.
  21. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
  22. ^ "MarketWatch.com". MarketWatch.com. Archived from the original on December 22, 2011. Retrieved August 13, 2012.
  23. ^ "Glendale Galleria Announces Bloomingdale's Department Store - CHICAGO, Nov. 3, 2011 /PRNewswire/". Illinois. PR Newswire. Retrieved August 13, 2012.
  24. ^ "Bloomingdale's at Mall of America closing; space to be divided". Twin Cities. January 3, 2012. Retrieved March 3, 2021.
  25. ^ "Macy's, Inc. Announces Store Openings and Closings". Macy's, Inc. Retrieved August 2, 2020.
  26. ^ Moriki, Darin (June 30, 2015). "Hawaii's first Bloomingdale's to open in November at Ala Moana Center". Pacific Business News.
  27. ^ Leticia Miranda, "Macy's, Bloomingdale's to stop selling fur," NBC News, October 22, 2019.
  28. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
  29. ^ Tyko, Kelly. "Macy's, Bloomingdale's, Nordstrom, Saks Fifth Avenue closing all stores because of coronavirus". USA Today. Retrieved September 3, 2020.
  30. ^ "Bloomingdale's Through the Years". WWD. September 9, 2022. Retrieved March 24, 2023.
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40°45′43″N 73°58′00″W / 40.76194°N 73.96667°W / 40.76194; -73.96667

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