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Avex Trax

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Avex Trax
Parent companyAvex Inc.
FoundedSeptember 1990; 34 years ago (September 1990)
FounderMax Matsuura
Distributor(s)Avex Entertainment
GenreVarious (mostly J-pop and Dance)
Country of originJapan
LocationMinato, Tokyo
Official websitewww.avexnet.jp

Avex Trax (Japanese: エイベックス トラックス, Hepburn: Eibekkusu Torakkusu) is a record label owned by Japanese entertainment conglomerate Avex Inc. The label was launched in September 1990, and was the first label by the Group.[1]

History

Two years after Max Matsuura began a career distributing studio albums from other countries, he and his two Avex co-founders, Tom Yoda and Ken Suzuki, decided to found their own label. Aiming to compete with more established labels such as Nippon Columbia, Nippon Crown, BMG Victor, Victor Musical Industries, Toshiba-EMI, CBS/Sony, Teichiku Records, King Records, Nippon Phonogram and PolyGram K.K., they created the Avex Trax label.

The first artist to sign to the label was the band TRF, which became a success. This led to Avex Trax becoming a "house of refuge" for artists who either ended contracts with their former labels (e.g. Namie Amuro, Ami Suzuki). It also appealed to artists not content with their current labels (e.g. Gackt).

Formerly distributed by the Nippon Crown label excluding several early releases from 1990 to 1992 which were distributed by SOHBI Corporation [ja],[2] in 1997 it became a self-distributed label together with Cutting Edge, which was formerly distributed by Toshiba-EMI.

Sub-labels

Current

Defunct

Artists

See also: Category:Avex Trax artists and List of artists under the Avex Group

Current

B-ME

  • Be First (Since 2021)
  • Novel Core (Since 2020)
  • Sky-Hi (Since 2013-2020 at the main label and 2020-present; co-founder)

Former

References

  1. ^ "Avex Group | About Avex Group | History". Avex Inc. Retrieved May 22, 2010.
  2. ^ "SOHBI Corporation (Label)". Discogs. Retrieved April 15, 2023.
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