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Giant Food (Landover)

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Not to be confused with Giant Food Stores.

Giant Food of Maryland, LLC
Company typeSubsidiary
IndustryRetail
FoundedDecember 15, 1936 (88 years ago) (1936-12-15) as Giant Food Shopping Center Inc.
FoundersNehemiah Meir Cohen and Samuel Lehrman
Headquarters8301 Professional Place
Suite 115
Landover, Maryland, U.S.
Number of locations
165 stores; 153 pharmacies
Key people
Ira Kress, President
ProductsGrocery, general merchandise, gasoline[1]
ServicesSupermarket
Pharmacy
RevenueIncrease $5.62 billion (2020)[2]
Number of employees
22,000
ParentAhold Delhaize
Websitegiantfood.com

Giant Food of Maryland, LLC, also known as Giant, is an American supermarket chain with 165 stores and 153 full service pharmacies located in Delaware, Maryland, Virginia, and the District of Columbia.[3][4] It is headquartered in Landover, Maryland, an unincorporated area of Prince George's County, Maryland.[5][6]

Etymology

Giant is often known as Giant-Landover to avoid confusion with its sibling company: The Giant Company, sometimes referred to as Giant-Carlisle.

History

1930s

Giant was founded in 1936 by Nehemiah Meir "N.M." Cohen and Samuel Lehrman. Cohen was a rabbi who had emigrated from Palestine following World War I and opened a kosher meat market in Carnegie, Pennsylvania. Lehrman was the financial backer who provided the funds for the company's creation. Giant has been "criticized for bypassing predominantly black neighborhoods", but by the mid-1960s had begun to open store locations in inner-city Black neighborhoods.[7]

The first store was at Georgia Avenue NW and Park Road NW in the District of Columbia.[8]

1940s

The chain experienced rapid growth following World War II, growing from nine stores in 1946 to 17 in 1950.[9] Co-founder Samuel Lehrman died aged 70 while wintering in Miami Beach, Florida in January 1949.[10]

1950s

Between 1950 and 1952, Giant added five new stores, joining in the general expansion of the American economy. At this time, the shopping center concept was taking hold in America and Giant put a new store in the Congressional Plaza Shopping Center in Rockville, Maryland.

In 1955 the chain opened its first store in Baltimore. By this time 48 percent of all its stores were located in shopping centers. In 1958, riding a new merchandising trend of combination supermarket/department stores, Giant opened its first Super Giant store and within a year had opened eight more. Also in 1958, the company opened its new headquarters and distribution center on a 40-acre site in Landover, Maryland.

In 1957 Giant Food Shopping Center Inc. became Giant Food Inc., and fiscal 1958 saw sales of more than $100 million. In 1959 the company, with 53 stores (including nine Super Giant stores) went public.

In 1959, the Cohens formed the Naomi and Nehemiah Cohen Foundation. The foundation primarily donated to local human services organizations in the DC area and to Jewish organizations, including the Edlavitch Jewish Community Center of Washington, D.C..[11] The Cohen Foundation refuses to fund programs that support the Boycott, Divestment and Sanctions movement, but does fund programs that promote Arab-Jewish coexistence.[12]

During this time Giant computerized its inventory data, customer information, and payroll and bookkeeping operations. Customer service features added in the 1950s included self-opening doors, mechanized checkouts, and open display cases to make meats and frozen food directly accessible to the customer.

In the 1950s, Giant initiated a scholarship program to encourage students to pursue food management careers. Two of the first five recipients later became senior vice-presidents at Giant.[13]

Former Giant logo,
used from 1963 to 2010

1960s

In 1962, Giant opened its first combination food store and pharmacy located in Glen Burnie, Maryland, in the Southdale Shopping Center. Giant is noted at the first grocery chain in the United States to bring pharmacy services in-store.[citation needed]

Israel "Izzy" Cohen inherited the family mantle in 1964 and built the company into the 12th-largest food chain in the United States.[14]

Giant Food also owned a clothing store called Pants Corral from the 1972 until 1985, when it was sold to Carson Pirie Scott. [15]That company converted all of the Pants Corral stores to County Seat.[16]

1990s

Cohen died in 1995 at the age of 83. A holding company was formed because "none of the members of my family have had any experience or interest in operating Giant Food..." Three years after Cohen died, Giant was bought by Royal Ahold, a Dutch conglomerate. Ahold promised few changes to the chain, but Ahold was soon plunged into turmoil after a financial scandal. Starting in 1994, they expanded into the Philadelphia/Delaware/South Jersey area, but under the name Super G, as to avoid confusion with future sister chain Giant of Carlisle. In 2005, the decision was made to phase out the Super G trade name and convert the Southern New Jersey stores to the Stop & Shop banner; however, these stores did not perform well and in 2007 were sold to ShopRite franchises. The Delaware locations were to be remodeled and reopened using the Super Stop & Shop format, under the Super Giant banner.

2000s

A Giant Food store in March 2006, located at 9th and O Streets NW in Washington, D.C. It has since been replaced by a nearby store.

In 2004, Ahold merged Giant and Stop & Shop and eliminated more than 600 positions at Giant's Landover headquarters,[8] creating Stop & Shop/Giant-Landover, which itself is a subsidiary of Netherlands-based Royal Ahold. In 2006, Giant signed a five-year agreement with Starbucks Coffee to open Starbucks locations in several of Giant's stores.[17] The agreement was not renewed upon expiration in 2011 because many of the shopping centers that played host to Giant stores also were hosts of standalone Starbucks locations. Giant introduced a new logo on August 21, 2008, as part of a larger rebranding campaign;[18] the logo was shared with Stop & Shop until Stop & Shop updated their logo in 2018.

2010s

In September 2012, Giant sold its 760,000 sq ft (71,000 m2) distribution facility in Jessup, Maryland. The company outsourced distribution to C&S Wholesale Grocers, relocating its operations to Pennsylvania.[19]

In 2019, Giant became an omnichannel grocery retailer through their launch of Giant Pickup, an online eCommerce channel to order groceries and pick them up at a local Giant location. In 2020, Giant followed up with Giant Delivers, a direct eCommerce model that allowed online shoppers at Giant's website to place orders to be delivered directly to their home or office. Giant also allows eCommerce orders to be placed through Instacart, which gives customers a range of pickup and delivery methods across omnichannel preferences.

2020s

Giant Delivers truck, part of eCommerce service that launched with Giant Food in 2020.

On January 17, 2020, Giant announced a new line of private label wines named Artie. The wines include chardonnay, pinot grigio, cabernet sauvignon, and sauvignon blanc varietals, and are available in 57 stores in Virginia.[20]

Giant evolved its loyalty program with the launch of Giant Flexible Rewards in March 2020, encouraging a digital relationship with customers to earn loyalty points in return for gas and grocery savings, as well as redemptions for Giant products. The program was cited in the top 20 grocery reward programs in the country in 2020, via Newsweek's America's Best Loyalty Programs.[21] The program repeated its placement in 2022 and 2023, one of only nine national programs to place all three years. Flexible Rewards surpassed the 1 million member mark in 2022.[22]

During the COVID-19 pandemic, Giant pharmacies have served to vaccinate individuals in the region, and as of December 2021, surpassed one million vaccinations for the year, including COVID-19, seasonal flu, and other vaccines.[23]

References

  1. ^ https://giantfood.com/
  2. ^ "Giant Extends Lead; Walmart, CVS Gain Sales in $50B Market". June 23, 2020.
  3. ^ "Giant | Groceries, Pharmacy, Pickup and Delivery". Giant. Retrieved March 1, 2021.
  4. ^ https://stores.giantfood.com/ , giantfood.com
  5. ^ "ZIP Code™ Lookup | USPS". tools.usps.com.
  6. ^ "Facility Locations". Giant Food, LLC. Retrieved September 6, 2011. 8301 Professional Place, Suite 115, Landover, Maryland 20785
  7. ^ "February 6: Giant Food's First Supermarket". Jewish Currents. Retrieved April 1, 2023.
  8. ^ a b Mui, Ylan Q. (October 1, 2007). "Voice of Giant Food Says Goodbye". The Washington Post. Retrieved May 24, 2016.
  9. ^ Goodman, S. Oliver (June 19, 1955). "Giant Opens 29th, Plans More Stores". The Washington Post. ProQuest 148617879.
  10. ^ "Giant Store Co-Founder Dies in Miami". The Washington Post. January 14, 1949. ProQuest 152149449.
  11. ^ "GIANT'S LATE CHAIRMAN LEFT MOST OF ESTATE TO FOUNDATION". The Washington Post. Retrieved April 1, 2023.
  12. ^ "For Jewish groups, a stand-off between open debate and support of Israel". The Washington Post. Retrieved April 1, 2023.
  13. ^ "Giant Food Inc facts, information, pictures | Encyclopedia.com articles about Giant Food Inc". www.encyclopedia.com. Retrieved November 25, 2017.
  14. ^ Alec Matthew Klein and Shirley Leung (November 24, 1995). "Israel Cohen, Giant Food's chairman, dies at 83". The Baltimore Sun.
  15. ^ Jones, William H. (September 8, 1972). "Danzansky Defends Retail Food Prices". The Washington Post. pp. D10. ProQuest 148287607. Retrieved April 3, 2023 – via ProQuest. ... Danzansky also announced Giant's entry into another general merchandise field with the opening this week of the first Pants Corral shop...
  16. ^ "Business briefs". The Pantagraph. June 14, 1985. pp. A5. Retrieved May 9, 2022.
  17. ^ Moore, Marcus (February 24, 2006). "Deal will bring Starbucks to some Giant stores". Gazette.net. Retrieved June 17, 2007.
  18. ^ Walker, Andrea K. (August 21, 2008). "Giant Food to unveil new logo today". Baltimore Sun. Retrieved August 23, 2008.
  19. ^ Lorraine Mirabella (September 24, 2012). "Giant Food puts Jessup warehouse on the market; Dry goods distribution center shut down over summer; Trucks are parked in the lot of the Jessup dry goods warehouse". The Baltimore Sun.
  20. ^ "Giant Food toasts to a new line of private label wine". Grocery Dive. Retrieved January 22, 2020.
  21. ^ Newsweek (February 10, 2021). "America's Best Loyalty Programs 2021". Newsweek. Retrieved March 13, 2022.
  22. ^ "Loyalty Program".
  23. ^ "Giant Food Pharmacy administers over one million vaccinations in 2021". SoMdNews.com. Retrieved March 13, 2022.

Bibliography

Wikimedia Commons has media related to Giant-Landover.
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