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David Droga

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David Droga
Born
David Bjorn Droga

1968
Perisher Valley, New South Wales, Australia
NationalityAustralian
EducationThe King's School
OccupationCreative chairman

David Droga (born 1968) is an Australian advertising executive, creative entrepreneur and the founder of Droga5, an advertising agency headquartered in New York City with offices in London, Tokyo, São Paulo and Dublin.[1][2]

Droga5 was acquired by Accenture in 2019 and Droga was named CEO and Creative Chairman of Accenture Interactive in August, 2021.[3][4][5]

Early life and education

Droga grew up in Perisher Valley, a remote ski resort in Kosciuszko National Park, New South Wales, Australia, the fifth of six children.[6][7] His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.[8] Droga attended early primary school at Jindabyne Central School (1973-1977) and then the Tudor House School (1978-1980). He spent his high school years at The King's School in Paramatta, Sydney.[9] He launched his advertising career as a copywriter by winning top national student honors at the Australian Writers and Art Directors School in 1987.[10][11]

Career

Six months after being hired by global network FCB as a copywriter, 19-year-old Droga left the company and joined fledgling startup OMON in Sydney as its earliest creative hire. His first project for radio station MMM was voted Australian Commercial of the Year, and won him his first Cannes Lion.[12] By the age of 22, Droga became a Partner and Executive Creative Director of OMON.[13][14] Over the next five years, OMON won Australian Agency of the Year twice and Ad of the Year four times.[15]

In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia. In 1998, Media Marketing named Saatchi Asia Regional Network of the Year and Advertising Age named the Singapore office International Agency of the Year.[16]

Droga was promoted to Executive Creative Director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director.[17][18] Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year.[19]

In 2000, Publicis Groupe acquired Saatchi[20] and in 2004, Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network, which took him to New York City in 2005.[21]

Droga5

Droga founded his own agency, Droga5, in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.[22] At Droga5, David also coined the title "Creative Chairman", which is now widely used across multiple industries and companies as the highest distinction of C-suite leadership with a creative bias.[23]

Droga5 is credited with creating some of the most studied[24][25][24] and successful digital, social, and viral campaigns of the last 20 years.[26][27]

Affiliations and recognition

As of 2023, Droga was the most awarded creative at the Cannes Lions International Festival of Creativity; he is the only creative leader to win multiple Cannes Agency of the Year awards across different companies and counties.[28][29] In 2013, he was the youngest person inducted into the New York Art Directors Club Hall of the Fame.[30] He is also a laureate of the Asian Media and Marketing Hall of Fame,[31] the AdNews Hall of Fame,[32] the Campaign Brief AWARD Hall of Fame,[33] and the American Advertising Federation's Advertising Hall of Achievement.[34] In 2016 Adweek named Droga one of the top 100 most influential leaders in marketing, media and technology for the second time.[35] Esquire magazine has featured Droga in its annual Best and Brightest issue three times, and Creative magazine named him Australian Creative Person of the Decade.[36] In 2012 he was named Global Australian of the Year by the Australian Advance Committee[37] and honoured by the American Australian Association and G'Day USA.[38] In 2017, David Droga received the Cannes Lions Festival of Creativity's Lion of St. Mark, the festival's award for outstanding contribution to the creative industry.[39] In 2018 Droga was named Jury President of the Cannes Sustainable Development Goals Lions.[40] In 2019 the Clio Awards honored Droga with a Lifetime Achievement Award.[41] In 2023, Droga was named Jury President for the first Dan Wieden Titanium Lions at the Cannes Festival of Creativity.[42]

As founder and creative chairman at Droga5, Droga is credited with a number of industry awards, including Advertising Age,[43][44] Adweek,[45] Fast Company,[46] Forbes,[47][48] the Webby Awards[49], D&AD[50] and the Cannes Lions International Festival of Creativity.[51][52] Under Droga's leadership, in December 2019, Adweek named Droga5 its Agency of the Decade,[53] followed by Advertising Age also naming Droga5 Agency of the Decade in April 2020.[54] Droga5 was also named Adweek's US Agency of the Year in 2012,[55] 2014,[56] and 2016.[57] The agency was named Independent Agency of the Year at the Cannes Lions International Festival of Creativity in 2015,[58] 2016,[59] and 2017.[60] It has appeared on the Advertising Age A-List 11 times in the last 13 years (2010-2023)[61][62][63][64][65][66][67][68][69][54][43] and was named the publication's Agency of the Year in 2016 [70] and 2021.[71] The agency has also been named one of Fast Company's World's Most Innovative Companies in 2013,[72] 2017,[73] 2019,[74] and 2020[75] and Most Effective Independent Agency by the Effie Awards in 2015[76], 2017[77], 2018[78] and 2019[79].

Accenture Song

Accenture appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021.[80][81]

Personal Life

Droga is married to American film producer Marisa Droga (Vega Clark). Together they have four children: Finn (b 2000), Lucca (b 2004), Blaise (b 2006) and Hero (b 2013).[82]

Droga is an avid contemporary art collector and environmentalist. He sits on the Board of the New Museum in New York.[83]

In 2017, Droga and his brother Daniel Droga launched The Droga Family Foundation, which has created and funded the largest indigenous scholarship in Australia, in partnership with the Australian Government and the University of Technology, Sydney.[84]

References

  1. ^ Bonilla, Brian (18 May 2021). "DROGA5 EXPANDS TO TOKYO WITH PLANS FOR OFFICES IN CHINA AND BRAZIL". Ad Age. Ad Age. Retrieved 9 June 2021.
  2. ^ Jardine, Alexandra (24 February 2022). "Droga5 opens in Brazil with inaugural client Netflix". Ad Age. Retrieved 17 May 2023.
  3. ^ Beer, Jeff (3 April 2019). "Why Accenture Interactive buying ad agency Droga5 is such a big deal".
  4. ^ Lewis, Shauna (19 August 2021). "David Droga becomes CEO and creative chairman of Accenture Interactive". www.campaignlive.com. Retrieved 17 May 2023.
  5. ^ Dan, Avi (19 August 2021). "David Droga, Who Started in the Mailroom, Is Now the King of Advertising". Forbes. Retrieved 17 May 2023.
  6. ^ "David Droga Biography". allamericanspeakers.com. Retrieved 26 March 2019.
  7. ^ Ringen, Jonathan. "Advertising Superstar David Droga Knows How to Get in Your Head". Fast Company.
  8. ^ "PROFILE: Dave Droga". Campaign Live. 31 March 2003. Retrieved 18 December 2022. David Bjorn Droga, the product of a mad hippie Danish mother and a Jewish businessman father, greets me at the door of his three-storey house in London's fashionable Notting Hill.
  9. ^ Stewart, Cameron (22 January 2022). "How David Droga became the world's most powerful adman". The Australian.
  10. ^ "David Droga". Adweek. 22 July 2002.
  11. ^ "A step back in time - 30 years of great advertising - AdNews". www.adnews.com.au. Retrieved 19 May 2023.
  12. ^ "David Droga Acceptance Speech". www.lionscreativity.com. Retrieved 18 May 2023.
  13. ^ "ADC Hall of Fame Awards". ADC.
  14. ^ Shaw, Adam. "David Droga Executive Chairman at Droga5". bestadsontv.com. Best Ads on TV.
  15. ^ "Countdown to Campaign Brief Agency of the Year Plus Hot+Cold Chart | LBBOnline". www.lbbonline.com. Retrieved 18 May 2023.
  16. ^ "Publicis Worldwide Appoints David Droga Worldwide Creative Director". PR Newswire. 13 December 2002.
  17. ^ Oreamuno, Ignacio. "David Droga: Worldwide Creative Director Publicis". ihaveanidea.org. ihaveanidea.
  18. ^ "About David Droga". Berlin School of Creative Leadership. Berlin School of Creative Leadership.
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  20. ^ "Publicis to buy Saatchi for $1.9 billion - Jun. 20, 2000". money.cnn.com. Retrieved 18 May 2023.
  21. ^ Wentz, Laura (13 January 2003). "The Player: Droga to lead creative revival as Publicis makes itself over". Advertising Age.
  22. ^ Griner, David. "Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency". www.adweek.com. Retrieved 19 May 2023.
  23. ^ Feifer, Jason (4 May 2023). "What Jobs Are Right For Creative People? It's Leadership, Says Advertising Legend David Droga". Entrepreneur. Retrieved 19 May 2023.
  24. ^ a b "Puma 'white paper' by Droga5". www.campaignlive.co.uk. 16 August 2012. Retrieved 19 May 2023.
  25. ^ "Droga5: Launching Jay-Z's Decoded - Case - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 19 May 2023.
  26. ^ Ringen, Jonathan (15 June 2017). "Advertising Superstar David Droga Knows How To Get In Your Head".
  27. ^ Sherman, Erik (5 April 2019). "5 Ad Examples of Why Accenture Had to Buy the Insane Genius of Droga5". Inc.com.
  28. ^ "Jurors". www.canneslions.com. Retrieved 23 May 2023.
  29. ^ Dan, Avi (13 December 2011). "Droga5's David Droga About Redefining Advertising". Forbes.
  30. ^ Coyne, Brendan (1 March 2013). "David Droga says advertising must step up in uncertain times". AdNews.
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  32. ^ "Hall of Fame". AdNews.
  33. ^ "David Droga inducted into AWARD Hall of Fame – saluting a stellar career spanning four continents". Campaign Brief. 28 March 2014.
  34. ^ "Advertising Hall of Fame". American Advertising Federation.
  35. ^ "Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech". Adweek. 22 May 2016.
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  37. ^ "Advance Global Australian Awards winners 2012". Advance.
  38. ^ "David Droga honored at G'Day USA ceremony". Campaign Brief. 24 January 2012.
  39. ^ Richards, Katie. "David Droga Will Receive the Cannes Lions' Lifetime Achievement Award, the Lion of St. Mark". adweek.com. Adweek.
  40. ^ "Jury Presidents Set For Cannes Lions 2019". Shoot Online. Shoot Online. Retrieved 26 March 2019.
  41. ^ "2019 Lifetime Achievement Award Recipient: David Droga". clios.com. Clio Awards. 29 August 2019. Retrieved 7 January 2020.
  42. ^ Jardine, Alexandra (11 January 2023). "Cannes Lions 2023 jury presidents include Bruno Bertelli, Devika Bulchandani and Javier Campopiano". Ad Age. Retrieved 23 May 2023.
  43. ^ a b Pollack, Judann (7 June 2021). "DROGA5 MAINTAINS ITS CREATIVE EDGE—MADE SHARPER WITH ACCENTURE The agency is No. 1 on the Ad Age Agency A-List". AdAge.
  44. ^ "Top 15 ad campaigns of the 21st century". Ad Age. 10 January 2015. Retrieved 19 May 2023.
  45. ^ Richards, Katie (4 December 2016). "U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success". Adweek.
  46. ^ "Most Innovative Companies 2013". Fast Company. 11 February 2013.
  47. ^ "W+K and Droga5 ranked #1 and #2 in the Forbes 10 Great Ad Agencies of 2013, according to CMOs". Campaign Brief Asia. 9 December 2013. Retrieved 19 May 2023.
  48. ^ Dan, Avi. "What Are 10 Great Ad Agencies Of 2013, According To CMOs?". Forbes. Retrieved 19 May 2023.
  49. ^ "The 2021 Webby Agency Index". Retrieved 19 May 2023.
  50. ^ "Droga5 New York | D&AD". www.dandad.org. Retrieved 19 May 2023.
  51. ^ "Droga5 New York wins Independent Agency of the Year for second year in a row at Cannes Lions". Campaign Brief. 26 June 2016.
  52. ^ Diaz and Lindsay Stein, Ann-Christine (24 June 2017). "BBDO, Droga5, WPP Take Top Honors on Final Night of the Cannes Lions". Advertising Age.
  53. ^ Griner, David. "Adweek Agency of the Decade: Droga5". Adweek. Adweek. Retrieved 7 January 2020.
  54. ^ a b Diaz, Ann-Christine (20 April 2020). "Droga5 is Ad Age Agency of the Decade". AdAge.com. Advertising Age. Retrieved 21 April 2020.
  55. ^ Beltrone, Gabriel. "Droga's Delicious World". Adweek. Adweek. Retrieved 31 March 2020.
  56. ^ McMains, Andrew. "Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge". Adweek. Adweek. Retrieved 31 March 2020.
  57. ^ Richards, Katie (4 December 2016). "U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success". Adweek.
  58. ^ "Independent Agency of the Year". Cannes Lions. Archived from the original on 1 November 2015. Retrieved 1 October 2016.
  59. ^ Richards, Katie (27 June 2016). "New York's Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each". Adweek.
  60. ^ Diaz and Lindsay Stein, Ann-Christine (24 June 2017). "BBDO, Droga5, WPP Take Top Honors on Final Night of the Cannes Lions". Advertising Age.
  61. ^ Creamer, Matthew (24 January 2011). "DROGA5 IS NO. 5 ON THE AD AGE AGENCY A-LIST". AdAge.
  62. ^ Diaz, Ann-Christine (22 January 2022). "AGENCY OF THE YEAR: DROGA5 NEW YORK". AdAge.
  63. ^ Parekh, Rupal (23 January 2012). "Droga5 Is No. 2 on Ad Age's Agency A-List". Ad Age. Retrieved 19 May 2023.
  64. ^ Schultz, E.J. (28 January 2013). "Droga5 Is No. 5 on Ad Age's Agency A-List". Ad Age. Retrieved 19 May 2023.
  65. ^ Pathak, Shareen (3 February 2014). "Droga5 Is No. 4 on Ad Age's 2014 Agency A-List". Ad Age. Retrieved 19 May 2023.
  66. ^ Toure, Malika (26 January 2015). "Droga5 Is No. 6 on Ad Age's 2015 Agency A-List". Ad Age. Retrieved 19 May 2023.
  67. ^ Diaz, Ann-Christine (25 January 2016). "Droga5 Is the Ad Age and Creativity 2016 Agency of the Year". Advertising Age.
  68. ^ Stein, Lindsay (23 January 2017). "2017 Agency A-List No. 4". AdAge. Retrieved 4 June 2019.
  69. ^ Diaz, Ann-Christine (15 April 2019). "Ad Age 2019 Agency Innovator of the Year: Droga5". Ad Age. Retrieved 19 May 2023.
  70. ^ Diaz, Ann-Christine (25 January 2016). "Droga5 Is Ad Age and Creativity Agency of the Year". Ad Age. Retrieved 27 March 2019.
  71. ^ Pollack, Judann (7 June 2021). "DROGA5 MAINTAINS ITS CREATIVE EDGE—MADE SHARPER WITH ACCENTURE". Ad Age. Retrieved 9 June 2021.
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  74. ^ Staff. "The World's Most Innovative Companies 2019". Fast Company. Fast Company. Retrieved 4 June 2019.
  75. ^ Staff (10 March 2020). "The 10 most innovative advertising companies of 2020". Fast Company. Fast Company. Retrieved 31 March 2020.
  76. ^ "Effie Worldwide Announces North American Effie Award Winners". www.businesswire.com. 5 June 2015. Retrieved 19 May 2023.
  77. ^ Rooney, Jenny. "The Most Effective North American Marketers Of 2017, From Effie Worldwide, And What Defines Them". Forbes. Retrieved 19 May 2023.
  78. ^ "Fearless Girl Wins The Grand Effie at 2018 North American Effie Awards | LBBOnline". www.lbbonline.com. Retrieved 19 May 2023.
  79. ^ Sherwood, I-Hsien (30 May 2019). "'It's a Tide Ad' wins Grand Effie as Procter & Gamble, McDonald's top brand effectiveness". Ad Age. Retrieved 19 May 2023.
  80. ^ "David Droga, CEO and Creative Chairman, Accenture Interactive".
  81. ^ Diaz, Ann-Christine (6 September 2022). "David Droga looks back at one year as Accenture Song CEO". Ad Age. Retrieved 19 May 2023.
  82. ^ Tranter, Kirsten (26 September 2014). "David Droga: the message man". The Sydney Morning Herald. Retrieved 23 May 2023.
  83. ^ "People". New Museum Digital Archive. Retrieved 23 May 2023.
  84. ^ "Construction & Architecture News". Architecture & Design. Retrieved 23 May 2023.
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