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Logically (company)

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TheLogically Ltd
Company typePrivate
IndustryFake news detection
Founded2017
FounderLyric Jain
Headquarters
UK
Number of locations
5
Number of employees
200 (2023)
Websitelogically.ai

Logically is a British multinational technology startup company that specializes in analyzing and fighting disinformation.[1] Logically was founded in 2017 by Lyric Jain and is based in Brighouse, England,[2] with offices in London, Mysore, Bangalore, and Virginia.[3]

The company's software uses artificial intelligence to classify text, images, and video as real or fake.[4] Logically also publishes editorials and fact checks.

History

Lyric Jain, who founded Logically in 2017,[4] said he was partly inspired by his grandmother's turn to misinformation before she died of pancreatic cancer.[5][6] A WhatsApp group that spread misinformation led her to replace "her cancer medication in favour of unproven, alternative treatments."[5] He also witnessed the spread of misinformation in Britain around the time of the Brexit referendum.[6]

An MIT grant helped launch the company.[6] Logically first operated solely from Britain, employing 30 British residents by 2019.[7] In early 2019, the company expanded to India, recruiting 40 employees who perform most of the company's fact-checking.[7] In its 2019 seed round, Logically raised $7 million.[7] In 2020, it raised another €2.77 million,[8] including from the Northern Powerhouse Investment Fund and XTX Ventures.[9] As of 2020, Logically had 100 employees.[10]

In June 2020, the International Fact Checking Network certified Logically as a fact-checker. The certification was renewed in September 2021 and January 2023.[11]

In June 2023, The Daily Telegraph reported that Logically was paid more than £1.2 million by the UK government to analyse disinformation terms online alongside its partnership with Facebook. Such topics included information pertaining to the COVID-19 pandemic, including "anti-lockdown" and "anti-COVID-19 vaccine sentiment".[12]

Operation

While typical fact-checking organizations rely on human moderators to determine what is accurate, Logically instead relies on artificial intelligence to run claims through a database of previously checked facts and assign a claim with a score that shows how likely it is to be accurate, based on prior claims and the credibility of the source. Following the automated matching process, human moderators take over, relying on the AI-generated research and their own judgement to determine the claim's veracity.[6]

In March 2021, Logically launched a service named Logically Intelligence (LI), which is aimed at helping governments and non-governmental organisations (NGOs) to identify and counter online misinformation. The service collects data from thousands of websites and social media platforms, then analyses it using an algorithm to identify potentially dangerous content and organise it into narrative groups.[13]

Fact checks

Logically helped The Guardian disprove claims by an English pastor that 5G technology was connected to vaccination tracking.[14] Logically is one of many companies hired by TikTok works to curtail disinformation on the social network.[15][16][17] The New Yorker noted its tracking of disinformation related to healthcare and the COVID-19 pandemic.[18] The BBC has cited Logically's research in tracking the rise of pro-Russian accounts linking Ukraine to Nazi ideology following the 2022 Russian invasion of the country.[19] Logically additionally held a partnership with Facebook for fact-checking information disseminated on its platform.[12]

From August 2020 to June 2022, Logically offered a browser extension to help users check the credibility of online articles and fact-check claims.[14][20][21]

References

  1. ^ Cockerell, Isobel (25 March 2022). "British homegrown conspiracies get Beijing's stamp of approval". Coda Media. Retrieved 10 August 2022. the U.K.-based anti-disinformation research organization Logically AI
  2. ^ Spargo, Charlie (14 July 2021). "Yorkshire AI company to help fight disinformation on Facebook". Prolific North. Archived from the original on 14 July 2021. Retrieved 29 January 2022.
  3. ^ "Logically | Contact Us". Logically. Archived from the original on 13 January 2022. Retrieved 29 January 2022.
  4. ^ a b Marr, Bernard (25 January 2021). "Fake News Is Rampant, Here Is How Artificial Intelligence Can Help". Forbes. Archived from the original on 25 January 2021. Retrieved 29 January 2022.
  5. ^ a b Noone, Greg (10 June 2021). "AI vs misinformation: Fighting lies with machines". Tech Monitor. Archived from the original on 11 June 2021. Retrieved 29 January 2022.
  6. ^ a b c d Kale, Sirin (14 August 2020). "This AI startup is tackling the coronavirus disinformation deluge". Wired. Archived from the original on 16 August 2020. Retrieved 29 January 2022.
  7. ^ a b c Khan, Mirza Mohammed Ali (15 August 2019). "Fact-checking platform Logically to raise $7 million in seed round". Business Line. Archived from the original on 15 August 2019. Retrieved 29 January 2022.
  8. ^ Ohr, Thomas (13 July 2020). "Fake news detection startup Logically raises €2.77 million to prepare for US elections". EU-Startups. Archived from the original on 13 July 2020. Retrieved 29 January 2022.
  9. ^ "Logically Raises £2.5m in Funding". FinSMEs. 13 July 2020. Archived from the original on 13 July 2020. Retrieved 29 January 2022.
  10. ^ Billen, Andrew (28 November 2020). "Fake news, conspiracy theories, social media rumours – meet Lyric Jain, the man sifting fact from fiction". The Times. Archived from the original on 5 July 2021. Retrieved 27 March 2022.
  11. ^ "Logically". International Fact Checking Network. Retrieved 26 October 2022.
  12. ^ a b "The AI firm that conducted 'state surveillance' of your social media posts". The Telegraph. 3 June 2023. ISSN 0307-1235. Retrieved 6 June 2023.
  13. ^ Rodrigo, Chris Mills (1 March 2021). "Startup bets on artificial intelligence to counter misinformation". The Hill. Archived from the original on 20 March 2021. Retrieved 27 March 2022.
  14. ^ a b Newman, Jared (3 August 2020). "This AI fact-checking startup is doing what Facebook and Twitter won't". Fast Company. Archived from the original on 15 January 2022. Retrieved 27 March 2022.
  15. ^ Perez, Sarah (3 February 2021). "TikTok to flag and downrank 'unsubstantiated' claims fact checkers can't verify". Tech Crunch. Archived from the original on 14 December 2021. Retrieved 27 March 2022.
  16. ^ Hern, Alex (4 February 2021). "TikTok to introduce warnings on content to help tackle misinformation". The Guardian. Archived from the original on 2 March 2021. Retrieved 27 March 2022.
  17. ^ Hernandez, Gina (3 February 2021). "New prompts to help people consider before they share". TikTok Newsroom. Archived from the original on 5 December 2021. Retrieved 27 March 2022.
  18. ^ Russell, Anna (10 March 2021). "The Fight Against Vaccine Misinformation". The New Yorker. Archived from the original on 10 March 2021. Retrieved 27 March 2022.
  19. ^ Devlin, Kayleen; Robinson, Olga (23 February 2022). "Ukraine crisis: Is Russia waging an information war?". BBC News. Archived from the original on 19 March 2022. Retrieved 27 March 2022.
  20. ^ "Logically launch their fact checking Chrome Extension". Logically. 3 August 2020. Retrieved 3 August 2020.
  21. ^ "The Logically Browser Extension has been discontinued". Logically. Retrieved 1 January 2023.
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