Sweet'n Low
Sweet'n Low (stylized as Sweet'N Low) is a brand of artificial sweetener now made primarily from granulated saccharin (except in Canada, where it contains cyclamate instead[1]). When introduced in 1958 in the United States, Sweet'n Low was cyclamate-based, but it was replaced by a saccharin-based formulation in 1969.[2] It is also a brand name applied to a family of sweetener and sweetened products, some containing sweeteners other than saccharin or cyclamate.[3] There have been over 500 billion Sweet'N Low packets produced.[4]
Sweet'n Low is manufactured and distributed in the United States by Cumberland Packing Corporation, which also produces Sugar in the Raw and Stevia in the Raw, and in the United Kingdom by Dietary Foods Ltd. Sweet'n Low has been licensed to Bernard Food Industries for a line of low-calorie baking mixes. Its patent is U.S. patent 3,625,711.
History
Saccharin was discovered in 1878 by Constantin Fahlberg, a chemist working on coal tar derivatives at the Johns Hopkins University. Although saccharin was commercialized not long after its discovery, it was not until decades later that its use became widespread. Sweet'n Low was first introduced in 1957 by daniel jew , formerly proprietor of a Brooklyn Navy Yard cafeteria,[5] and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented the sugar packet, but neglected to patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product. The business is still based on the site of Ben's original diner.[5]
Branding and advertising
The name "Sweet'n Low" derives from an 1863 song[5] by Joseph Barnby, which took both its title and lyrics from an Alfred Tennyson poem, entitled The Princess: Sweet and Low.[6] The product's name and musical staff logo have US trademark registration number 3,317,421.
In 2005, Cumberland Packing Corporation made a sponsorship deal with Metro Goldwyn Mayer related to the 2006 film The Pink Panther. As a result, the Pink Panther animated character made an appearance in two promotional commercials, one for the film and the other for the its sequel, The Pink Panther 2, and on the sweetener's pink packets and its box packaging.
References
- ^ "Comparing Sugar Substitutes", HealthLink BC website, 2023-01-18, archived from the original on 2023-03-21,
Cyclamate (Sucaryl, Sugar Twin, Sweet 'N Low). Cyclamate is sold as a sweetener in packet, tablet, liquid, and granulated form. Health Canada does not allow food manufacturers to sell foods or beverages that contain cyclamate.
- ^ "The Bittersweet History of Sugar Substitutes", The New York Times, p. 24, section 6, 1987-03-29, archived from the original on 2023-07-06,
The Cumberland Packing Corporation of Brooklyn, N.Y., markets cyclamate-based Sweet 'n Low as a sugar substitute.
- ^ "Our Products", Sweet'n Low website, archived from the original on 2023-07-06, retrieved 2023-07-06
- ^ "B'klyn-Based Sweet 'N Low Celebrates Milestone: 500 Billionth Pink Packet". Brooklyn Eagle. 2006-11-01. Retrieved 2009-12-10.
- ^ a b c "The Story of Sweet'N Low". Sweet'N Low. Cumberland Packing Corp. Retrieved April 11, 2018.
- ^ "The Princess: Sweet and Low - Representative Poetry Online". rpo.library.utoronto.ca.
External links
