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Baojun

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Baojun (宝骏)
Company typeMarque
IndustryAutomotive
Founded2010; 14 years ago (2010)
HeadquartersLiuzhou, Guangxi, China
Area served
China
Key people
Haitong Tsien (Shanghai-GM-Wuling vice president)
ProductsAutomobiles
ParentSAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited.
WebsiteBaojin official site

Baojun (simplified Chinese: 宝骏; traditional Chinese: 寶駿; pinyin: Bǎojùn; lit. 'Treasured Horse'[1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.

History

The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.[3]

The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[4] Sales started in late 2011 through a dedicated dealer network.[5]

The joint venture also offers a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi.[3] In 2014, a third model (the Baojun 610) was announced at Auto China.[6] At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV.[7] And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.[8]

In its early years, sales of Baojun models have grown dramatically, reaching 688,390 units in 2016,[9][10] and 996,629 in 2017.[11]

The electrically powered Baojun E100, which is only 2.49 meters long, was initially only available in Guangxi from August 2017. Since June 2018, it has been available throughout China with an increased range.[12]

The Van Baojun 360 went on sale in May 2018.[13]

Since June 2018, Baojun has been offering the 530, a 4.66 meter long SUV.[14]

Since September 2018, the Baojun E200, an electrically powered microcar, has been sold in China.[15]

The Baojun RS-5, the brand's fourth SUV, was presented at the Guangzhou Auto Show in November 2018.[16]

In June 2019, the Baojun RC-6 based on the RS-5 was introduced.[17]

In September 2019, the Van Baojun RM-5 was introduced.[18]

Baojun presented the RS-3 SUV at the end of October 2019.[19]

In 2020, the E300[20] microcar, the RS-7[21] van and the RC-5 sedan were introduced.[22]

In July 2021, the microcar KiWi EV based on the E300 Plus was introduced.[23]

Products

Current products

  • E100
    E100
  • E300
    E300
  • 510
    510
  • 730
    730
  • RC-5
    RC-5
  • RC-6
    RC-6
  • RS-5
    RS-5
  • RS-7
    RS-7

Former products

  • Baojun Lechi
    Baojun Lechi
  • Baojun Lechi Cross
    Baojun Lechi Cross
  • Baojun 310
    Baojun 310
  • Baojun 310W
    Baojun 310W
  • Baojun 360
    Baojun 360
  • Baojun 560
    Baojun 560
  • Baojun 630
    Baojun 630
  • Baojun 610
    Baojun 610


See also

References

  1. ^ "GM Launches China-Only Baojun Brand". foxnews.com. News Corporation. 9 August 2011. Archived from the original on 24 April 2016. Retrieved 27 April 2016.
  2. ^ Ramsey, Jonathon (July 19, 2010). "GM launches new low-cost brand in China and it's a 'treasured horse'". Autoblog. Retrieved December 1, 2010.
  3. ^ a b Shirouzu, Norihiko (Nov 18, 2012). "GM ups capacity in no-frills China car market". reuters.com. Thompson Reuters. Retrieved November 23, 2012.
  4. ^ "First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling". GM Media. November 22, 2010. Retrieved December 1, 2010.
  5. ^ Motor Trend 9 August 2011
  6. ^ "General Motors Announces Investment Plans and Vision for China Operations". media.gm.com. General Motors. 20 April 2014. Retrieved 18 July 2015.
  7. ^ "Baojun 560 SUV Debuts at Auto Shanghai 2015". media.gm.com (News release). 2015-04-20. Retrieved 21 April 2015.
  8. ^ "SAIC-GM-Wuling Launches Baojun 730 Family Vehicle". Media GM. 30 July 2014. Retrieved 17 July 2015.
  9. ^ Meet GM's Secret Weapon In China: Baojun - Joann Muller, Forbes, 29 July 2015
  10. ^ Why General Motors Continues to Post Record Sales Results in China - Daniel Miller, The Motley Fool, 6 January 2017
  11. ^ GM sales rise 4.4%, top 4 million in 2017 as Cadillac, Baojun shine - Automotive News China, 5 January 2018
  12. ^ "SAIC-GM-Wuling Launches New Baojun E100 Electric Vehicle". Media.gm.com. 2018-06-13. Retrieved 2018-12-31.
  13. ^ "SAIC-GM-Wuling Launches Baojun 360". Media.gm.com. 2018-05-10. Retrieved 2018-12-31.
  14. ^ This Is The New Baojun 530 SUV For China Auf: carnewschina.com 1 February 2018. (retrieved 28 February 2018)
  15. ^ Tycho de Feijter (2018-08-24). "The Baojun E200 Is A Crazy EV From China". carnewschina.com. Retrieved 2018-08-24.
  16. ^ "Baojun reveals its fourth SUV: RS-5". Autocarpro.in. 2018-11-15. Retrieved 2018-11-17.
  17. ^ "Číňané překvapují, levná značka Baojun boduje povedeným designem". Autoroad.cz. 2019-06-19. Retrieved 2019-06-19.
  18. ^ Deivis Centeno (2019-07-22). "2020 Baojun RM-5 Debuts Next-Gen MPV". gmauthority.com. Retrieved 2019-11-07.
  19. ^ Noah Joseph (2019-10-30). "Forget The Trailblazer, We Want This SUV From Chevy". carbuzz.com. Retrieved 2019-11-07.
  20. ^ "Baojun Debuts All-New E300 in Guangxi". Media.gm.com. 2020-01-17. Retrieved 2020-04-12.
  21. ^ Deivis Centeno (2019-11-26). "Brand-New Baojun RS-7 Crossover Leaked In China". gmauthority.com. Retrieved 2020-02-13.
  22. ^ Jessica Paola Vera García (2020-03-12). "El Baojun RC-5 será el próximo 'sedán coupé' de GM para China". elcarrocolombiano.com (in Spanish). Retrieved 2020-03-14.
  23. ^ Deivis Centeno (2021-07-14). "GM's All-New Baojun KiWi EV Driving Range Announced". GM Authority. Retrieved 2021-08-12.
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