Office of Digital Strategy
| White House Digital Strategy Director | |
|---|---|
 | |
Incumbent since June 30, 2023Christian Tom | |
| Executive Office of the President White House Office | |
| Reports to | White House Director of Communications |
| Appointer | President of the United States |
| Deputy | Tericka Lambert |
The Office of Digital Strategy (ODS) is an Executive Branch agency that promotes the U.S. president's messaging through traditional and social media. It is part of the White House Office and is led by the assistant to the president and director of digital strategy, who reports to the White House Communications Director. The incumbent director is Christian Tom.
Role
The Office of Digital Strategy (ODS) manages the President’s online communications across social media, digital influencers and creators, and creative production. ODS manages the White House Video Team and the Creative Design shop, as well as WhiteHouse.gov. The department also collaborates with other teams on digital initiatives, campaigns, and event coverage.[1]
Obama administration
Nate Lubin headed the office for part of president Barack Obama's tenure,[2] Clay Dumas was the chief of staff for the Office of Digital Strategy, and Ashleigh Axios also worked in the office during Obama's presidency.[3] Peter Welsch also had a role.[4]
Trump administration
Ory Rinat was the chief digital officer for Donald Trump's administration.[5] The Trump administration reworked the Whitehouse.gov website and managed various social media tools, including Twitter, to communicate its messaging.[6]
Biden administration
Rob Flaherty was appointed digital strategy director after serving on Joe Biden presidential campaign as digital director and as the digital director for the Presidential transition of Joe Biden. The Office of Social Media, headed by Dan Scavino during the Trump administration, was transitioned back to the Office of Digital Strategy. Christian Tom took over the role of Director of Digital Strategy in late June.[7]
References
- ^ "Internship Departments". The White House. Retrieved 2023-07-26.
- ^ Most Read Politics (2015-05-01). "White House digital strategy director to step down Friday". The Washington Post. Retrieved 2018-12-27.
- ^ Bereznak, Alyssa (2017-02-08). "The Digital Presidency of Donald Trump". The Ringer. Retrieved 2022-02-03.
- ^ "News: News: Luddy School of Informatics, Computing, and Engineering: Indiana University Bloomington". luddy.indiana.edu. Retrieved 2022-02-03.
- ^ "Ory Rinat | C-SPAN.org". www.c-span.org. Retrieved 2022-02-03.
- ^ Samuelsohn, Darren. "Trump needs time to make whitehouse.gov great again". POLITICO. Retrieved 2022-02-03.
- ^ House, The White (2023-06-30). "Statement from President Joe Biden on Christian L. Tom". The White House. Retrieved 2023-07-26.