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Office of Digital Strategy

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White House Digital Strategy Director
Incumbent
Christian Tom
since June 30, 2023
Executive Office of the President
White House Office
Reports toWhite House Director of Communications
AppointerPresident of the United States
DeputyTericka Lambert

The Office of Digital Strategy (ODS) is an Executive Branch agency that promotes the U.S. president's messaging through traditional and social media. It is part of the White House Office and is led by the assistant to the president and director of digital strategy, who reports to the White House Communications Director. The incumbent director is Christian Tom.

Role

The Office of Digital Strategy (ODS) manages the President’s online communications across social media, digital influencers and creators, and creative production. ODS manages the White House Video Team and the Creative Design shop, as well as WhiteHouse.gov. The department also collaborates with other teams on digital initiatives, campaigns, and event coverage.[1]

Obama administration

Nate Lubin headed the office for part of president Barack Obama's tenure,[2] Clay Dumas was the chief of staff for the Office of Digital Strategy, and Ashleigh Axios also worked in the office during Obama's presidency.[3] Peter Welsch also had a role.[4]

Trump administration

Ory Rinat was the chief digital officer for Donald Trump's administration.[5] The Trump administration reworked the Whitehouse.gov website and managed various social media tools, including Twitter, to communicate its messaging.[6]

Biden administration

Rob Flaherty was appointed digital strategy director after serving on Joe Biden presidential campaign as digital director and as the digital director for the Presidential transition of Joe Biden. The Office of Social Media, headed by Dan Scavino during the Trump administration, was transitioned back to the Office of Digital Strategy. Christian Tom took over the role of Director of Digital Strategy in late June.[7]

Organization

The Office of Digital Strategy under the administration of Joe Biden as of July 2023 is as follows.

  • Assistant to the President and Director of Digital Strategy: Christian Tom[8]
  • Deputy Assistant to the President and Deputy Director of Digital Strategy: Tericka Lambert[9]
    • Chief of Staff for the Office of Digital Strategy: Hoor Qureshi
    • Staff Assistant: Deterrian Jones
  • Deputy Assistant to the President and Senior Advisor for Digital Strategy: Patrick Stevenson[8]
    • Deputy Director of Partnerships: Morgan MacNaughton[10]
  • Director of Platforms: Angela Krasnick[11]
    • Deputy Director of Platforms: Megan Coyne[12]
    • Deputy Director of Platforms: Avery Whitehead[13]
  • Director of Digital Rapid Response: Ariana Mushnick[14]
    • Digital Rapid Response Coordinator: Sam Schmir [10]
  • Creative Director: Meena Yi[14]
    • Senior Designer: Abbey Pitzer[10]
  • Video Director: Rachel Velasquez[15]
    • Presidential Videographer: Jenna Sumar
    • Senior Presidential Producer: Melanie Duran[10]
    • Senior Presidential Producer: Joy Ngugi[16]
    • Senior Video Producer: Neeharika Simha[10]
    • Senior Video Producer: Aaron Watson[14]
    • Production Coordinator: Becca Davila

References

  1. ^ "Internship Departments". The White House. Retrieved 2023-07-26.
  2. ^ Most Read Politics (2015-05-01). "White House digital strategy director to step down Friday". The Washington Post. Retrieved 2018-12-27.
  3. ^ Bereznak, Alyssa (2017-02-08). "The Digital Presidency of Donald Trump". The Ringer. Retrieved 2022-02-03.
  4. ^ "News: News: Luddy School of Informatics, Computing, and Engineering: Indiana University Bloomington". luddy.indiana.edu. Retrieved 2022-02-03.
  5. ^ "Ory Rinat | C-SPAN.org". www.c-span.org. Retrieved 2022-02-03.
  6. ^ Samuelsohn, Darren. "Trump needs time to make whitehouse.gov great again". POLITICO. Retrieved 2022-02-03.
  7. ^ House, The White (2023-06-30). "Statement from President Joe Biden on Christian L. Tom". The White House. Retrieved 2023-07-26.
  8. ^ a b House, The White (2023-06-30). "Statement from President Joe Biden on Christian L. Tom". The White House. Retrieved 2023-07-26.
  9. ^ Stokols, Eli; Egan, Lauren (2023-06-30). "How Biden prepped for a SCOTUS thumping". POLITICO. Retrieved 2023-07-26.
  10. ^ a b c d e "White House". Open The Books. Retrieved 2023-07-26.
  11. ^ Tani, Max; Thompson, Alex; Bice, Allie (2022-06-29). "Karine's tough debut". POLITICO. Retrieved 2023-07-26.
  12. ^ Ross, Garrett (2022-08-27). "POLITICO Playbook: What's underneath all those redactions". POLITICO. Retrieved 2023-07-26.
  13. ^ Tani, Max; Thompson, Alex; Bice, Allie (2022-06-29). "Karine's tough debut". POLITICO. Retrieved 2023-07-26.
  14. ^ a b c Tani, Max; Thompson, Alex (2022-09-30). "Transition from hell". POLITICO. Retrieved 2023-07-26.
  15. ^ Thompson, Alex (2022-08-10). "Biden gets some closure". POLITICO. Retrieved 2023-07-26.
  16. ^ Thompson, Alex; Lemire, Jonathan; Tani, Max (2022-08-01). "Why Bedingfield stayed". POLITICO. Retrieved 2023-07-26.
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