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New Frontier Theater

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Coordinates: 14°37′20″N 121°3′14″E / 14.62222°N 121.05389°E / 14.62222; 121.05389
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New Frontier Theater
The theater in 2017
Map
Former namesKia Theatre (2015–2018)
Address7 Gen. Aguinaldo Avenue, Araneta City
Cubao, Quezon City, Metro Manila,
Philippines
Coordinates14°37′20″N 121°3′14″E / 14.62222°N 121.05389°E / 14.62222; 121.05389
Public transitMetro interchange Araneta Center–Cubao
Metro interchange 3 Araneta Center–Cubao
Bus transport Araneta City Bus Port
OwnerAraneta Group
OperatorAraneta Group
Capacity2,385
Construction
OpenedMay 27, 1967
Renovated2014–2015
ReopenedAugust 15, 2015
Years active1967–1995[1],
2015–present
Website
www.newfrontiertheater.com

The New Frontier Theater, known as the Kia Theatre between 2015 and 2018, is a multi-purpose event hall in Araneta City in Cubao, Quezon City, Metro Manila, Philippines. The theater has a 2,385 seating capacity, and is used for a variety of events, ranging from performing and visual arts, local and international concerts, and fan meet-up gatherings.

History

First opening

The theater first opened on May 27, 1967[2] as the New Frontier Cinema-Theater and was considered to be the biggest theater in the Philippines,[3] having a 3,500 seating capacity.[4] The theater was influenced by the Radio City Music Hall,[5] and also had an ice skating rink and a roller skating rink, which opened in 1968 and had a capacity of 900 skaters.[6] The skating rink catered to numerous customers, ranging from the masses to elite members of influential families.[7] It was used until the mid-1990s,[1][8] after which the theater fell into disuse due to the emergence of home video, as well as competition from new malls with cinemas, causing standalone theaters to deteriorate and close operations.[8]

Renovation plans and second opening

Plans for the renovation of the theater were laid out as early as 2003,[3] however, further redevelopment plans were opened, which included demolishing the theater to utilize the space and to rebuild it alongside a proposed 30+ story mixed-use tower. The plans for the mixed-use tower development were unveiled in 2005, as part of the later stages of the Araneta City master plan, in the aftermath of the early plans for the development of Manhattan Garden City. 11 years later after the announcement of the planned renovation of the theater, the plans were finalized for the gentrification of the theater and the renovation works would have been completed in an earlier date. The renovation project began in 2014 and was reopened on August 15, 2015, assigning Megawide Construction Corporation as the general contractor of the project. The renovation project costed ₱500 million,[8] and included the preservation of the original façade of the building, and the installation of new modern seats. The theater currently has a 2,385 seating capacity.[8][9]

The theater was renamed "Kia Theatre" after the Araneta Group signed a five-year licensing deal with Columbian Autocar Corporation, the Philippine distributor for Kia Motors until 2018, on July 15, 2015.[8] The theater façade would feature a 305.96 m2 (3,293.3 sq ft) Kia showroom as part of the agreement.[10]

The theater began accommodating performances and guests with the staging of the musical, MLQ: Ang Buhay ni Manuel Luis Quezon.[11] The first commercial show of the theater upon its reopening was The Disney Live! Mickey's Music Festival which ran from September 1 to 6, 2015.[8]

The theater reverted to its original name, the "New Frontier Theater" on October 1, 2018,[12][13] and was temporarily closed for more than a year due to COVID-19 pandemic.

On June 21, 2021, the theater began serving as a secondary vaccination center, sharing its purpose with the Smart Araneta Coliseum for the rollout of the Quezon City vaccination drive against the COVID-19 pandemic, capable of vaccinating 1,000 to 1,500 people daily.[14] On February 21, 2022, the theater now serves as a vaccination center for children aged 5–11 years, in partnership with the Quezon City Local Government.[15]

Location

The theater is located within the northern area of Araneta City, a mixed-use commercial development, and is owned by the Araneta Group. The theater is located close to the Aurora Tower, and is connected to the Gateway Mall and the Manhattan Parkview via elevated bridges, both completed on the 3rd quarter of 2018 and the 3rd quarter of 2019, respectively. The theater is accessible to nearby transport points and railway stations such as the MRT 3 Cubao Station, the LRT 2 Cubao Station and other transport stations. The theater is accessible to nearby malls and buildings within the Araneta City complex, such as the Farmers Plaza, the Araneta City Cyberpark towers, the SM Cubao, the Ali Mall, and the Manhattan Gardens condominiums. Also nearby are hotels such as the Novotel Manila Araneta City and the Ibis Styles Araneta City.

Design

The theater's current design was based on its original design, as the theater's original façade was gentrified, the theater's floor area expanded, and its amenities modernized. The theater also features side balconies with planters, escalators and elevators throughout the theater, and expanded walkways and floor spaces within the theater's architectural design. The renovated theater's entrance is located on General Aguinaldo Avenue.

The theater also features two LED billboards on the façade, along multi-level dining spaces occupied by restaurants and studios. The theater's second level also serves as a retail area for various small businesses, known as the NFT Second Al Fresco.[16]

  • The entrance area of the New Frontier Theater
    The entrance area of the New Frontier Theater
  • Interior when the theater was used as a COVID-19 vaccination site.
    Interior when the theater was used as a COVID-19 vaccination site.
  • The logo of the New Frontier Theater as the Kia Theater from 2015 to 2018
    The logo of the New Frontier Theater as the Kia Theater from 2015 to 2018

See also

References

  1. ^ a b "Manila Standard - Google News Archive Search".
  2. ^ Dalisay, Jose (2008). "My Comfort Zone". The Araneta Center : the big dome and beyond. By Alcazaren, Alfred; Yuson, Paulo. p. 23. ISBN 9789719398103.
  3. ^ a b "Tallest Christmas tree aglitter anew in Cubao". Philippine Daily Inquirer. November 16, 2006. Retrieved January 14, 2016.
  4. ^ Buban, Charles (September 9, 2003). "Araneta Center: Business, retail hub of the future". Philippine Daily Inquirer. Retrieved January 14, 2016.
  5. ^ Enriquez, Marge C. (July 16, 2020). "From The Archives: Rediscovering The Glory Of The Araneta Center". Tatler Philippines. Retrieved November 4, 2020.
  6. ^ "7 cool bits of Philippine history that took place in the 'City of Firsts'". GMA News Online.
  7. ^ Enriquez, Marge C. "Rediscovering The Glory Of The Araneta Center". Tatler Asia.
  8. ^ a b c d e f de Guzman, Nickky (July 21, 2015). "QC's New Frontier Theater reopens". Business World. Retrieved August 8, 2015.
  9. ^ "QC's old New Frontier Theater to be rehabilitated". GMA News. July 16, 2015. Retrieved August 8, 2015.
  10. ^ "Kia Theatre opens at Araneta Center". The Standard. August 18, 2015. Retrieved September 21, 2015.
  11. ^ "Araneta Group Company Profile" (PDF). Araneta Group. Retrieved March 5, 2017. The (Kia) theater officially opened on August 15, 2015 with the Manuel L. Quezon play, which was quickly followed up by the world-renowned Disney Live.
  12. ^ "The Moffatts are coming to Manila and Cebu". Rappler. September 27, 2018. Retrieved October 10, 2018. Their upcoming reunion tour is happening on Friday, November 30, 2018, 8 PM, at the Kia Theatre (which will be renamed the New Frontier Theatre after October 1)...
  13. ^ Bodegon, Kara (October 10, 2018). "Taking Back Sunday announce Tokyo, Singapore, Manila shows for 20th anniversary tour". Bandwagon. Retrieved October 10, 2018. The show will be held at the New Frontier Theater (formerly the Kia Theatre) in Quezon City on January 26 (Saturday).
  14. ^ "Araneta City, JAAF Open New Frontier Theater as Additional Covid Vaccination Site". Araneta City. Retrieved June 23, 2021.
  15. ^ "Araneta City opens New Frontier Theater for a fun COVID pediatric vaccination drive".
  16. ^ "Araneta City". www.aranetacity.com.
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