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Tulum (song)

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"Tulum"
File:Tulum - Peso Pluma (logo).png
Logo of the typography of the song
Single by Peso Pluma and Grupo Frontera
from the album Génesis (Deluxe)
LanguageSpanish
Released29 June 2023
Genre
Length3:29
Label
  • Double P
  • Prajin Parlay
Songwriter(s)
Producer(s)Barrera
Peso Pluma singles chronology
"Luna"
(2023) 		"Tulum"
(2023) 		"Lagunas"
(2023)
Grupo Frontera singles chronology
"Le Va Doler"
(2023) 		"Tulum"
(2023) 		"Ojitos Rojos"
(2023)
Music video
"Tulum" on YouTube

"Tulum" is a song recorded and performed by the Mexican singer Peso Pluma and the American band Grupo Frontera. It was written by the singer, by Andrés Correa Ríos and Edgar Barrera, the latter also produced it.[1] It was released on 29 June 2023, as the fifth official single from the third studio album by the Mexican Génesis (2023) included in its deluxe version,[2] was surprise posted alongside its music video on Peso Pluma's official YouTube channel.[3]

Background and release

After the music of both artists was the topic of conversation in several of the morning conferences of the President of Mexico Andrés Manuel López Obrador who recommended and broadcast live songs like "No Se Va", "Frágil" and "Un x100to" by Grupo Frontera,[4] and that on the other hand he was against the music of Peso Pluma and the corridos lying down since this "encourages the consumption of drugs and violence",[5] and that the subject was not discussed in the media, the song was launched in a surprise way, which, unlike the president's opinion, does not speak of violence and excesses as a form of protest.[6][7][8][9]

The release occurred after announcing on social networks on June 29, 2023,[10] at the same time of the release of the deluxe version of the Génesis.[11][12]

Reception

Comments from critics and media

The release generated generally positive reviews from digital and print media, highlighting the singer's new sound, leaving aside the war themes and the sound from Sierra.[13] The site Cultura Colectiva he named it "the song of the summer" since "it spreads the romance of the lyrics and even makes you want to dance, on the beach and the waves of the sea."[8] Rolling Stone magazine wrote that the song was: "a perfect summer anthem that combines the iconic sounds of each of the acts with upbeat melodies that serenade a love interest...".[14] The Mexican newspaper La Razón assured that the song would be the new world hit for both artists.[15] The portal 24 Horas Chiapas mentioned "("Tulum") has summer overtones, which makes it very ad hoc for the season.[16] The site Sopitas published: "this song comes more with a romantic northern cumbia vibe for those who find themselves in love dilemmas".[17] The newspaper El Heraldo de Chihuahua through El Sol de Parral said: "(«Tulum») addresses a theme of love, which together with the characteristic rhythm of the group, added to the peculiar voice of Peso Pluma, make it a real gem".[18] The portal MSN published: "this song breaks a bit with the themes that «Double P» (Nickname of Peso Pluma) uses in its lyrics, since it leaves aside drug culture, to talk about love".[19] The radio group Los 40 expressed: "(in the song) you can hear that the styles of both artists are respected, thus leaving a romantic essence and a very catchy rhythm to listen to".[20]

Commercial performance

In its first week, the song was positioned in the top 30 of Spotify's Global top, as well as in the top 5 of Mexico, Guatemala and Bolivia; in the top 50 of the United States, Honduras and El Salvador, and top 100 of Argentina, Ecuador, Uruguay, Nicaragua and Paraguay.[21]

It debuted the week of July 9 in position 10 of Monitor Latino's Top 10 in Guatemala; the week of July 15, 2023 at number 43 on the US Billboard Hot 100 chart, at number 6 on the Hot Latin Songs and Mexico Songs charts respectively, at number 4 on Bolivia Songs and 25 on the Global 200, all the debuts happened in the same week.[22]

Music and lyrics

Musically, the song is a norteña cumbia with norteño arrangements from Monterrey highlighting instruments such as the accordion, the quinto bass, the electric bass, the drums and the congas.[23] Lyrically, he talks about an ex-partner in which he asks her to leave her new boyfriend and return, since he doesn't deserve her.[14][24] The lyrics includes, "Baby, a mí lo que me faltaba eras tú / Tú eres lo más rico que hay en el menú / Dile que se despida / Que ya estás convencida / Baby, a mi lo que le faltaba eras tú / Tú eres lo más rico que hay en el menú / Dile que se despida / Que ya tú estás convencida / Dile que tienes otro hombre / Si quieres dile mi nombre / Que la comida se enfría, cuando se descuida / Y que ya tienes otro hombre / Si quieres dile mi nombre / Que la comida se enfría, cuando se descuida".

Promotion

Music video

A music video premiered the same day the song was released, was uploaded to Featherweight's official YouTube channel, and quickly went number 6 trending in Mexico.[25] It was directed by Abelardo Báez.[14][26][27] The video stars the performers of the song dressed in strong, vibrant colors,[18] showing scenes of them dancing and enjoying a house party located on a tropical beach.[24] On its first day of release, the video amassed 2.9 million views.[28]

Lyric video

The lyric video was released on June 29, 2023, along with other lyric videos and audio visualizers that premiered simultaneously with the release of Génesis (Deluxe).[29]

Visualizer

The audio visualizer was released simultaneously on June 29, 2023, with other visualizers and lyric videos that premiered simultaneously with the release of Génesis (Deluxe).[30]

Charts

Chart performance for "Tulum"
Chart (2022) Peak
position
Bolivia (Billboard)[31] 4
Bolivia (Monitor Latino)[32] 2
El Salvador (Monitor Latino)[33] 18
Global 200 (Billboard)[34] 25
Guatemala (Monitor Latino)[35] 6
Mexico (Billboard)[36] 6
Paraguay (Monitor Latino)[37] 45
US Billboard Hot 100[38] 43
US Hot Latin Songs (Billboard)[39] 6

References

  1. ^ "Who wrote "Tulum" by Peso Pluma & Grupo Frontera?". Genius. Retrieved 20 August 2023.
  2. ^ "Tulum: Letra de la nueva canción de Peso Pluma y Grupo Frontera". Bolavip Spoiler (in European Spanish). 30 June 2023. Retrieved 20 August 2023.
  3. ^ "Peso Pluma Lanza una Épica Canción Sorpresa "Tulum" en Colaboración con Grupo Frontera". Drop the Spotlight. 30 June 2023. Retrieved 20 August 2023.
  4. ^ "AMLO es 'fan' de Grupo Frontera, banda que colaboró con Bad Bunny y causó que bajaran su 'mañanera'". El Financiero (in Spanish). 6 July 2023. Retrieved 20 August 2023.
  5. ^ "¿No más Peso Pluma? AMLO se lanza contra la música que fomenta las drogas". Azteca Noticias (in Spanish). 27 June 2023. Retrieved 20 August 2023.
  6. ^ "Peso Pluma y Grupo Frontera lanzan TULUM, ¿esta canción si le gustará a AMLO?". Record.com.mx (in Spanish). 30 June 2023. Retrieved 20 August 2023.
  7. ^ "AMLO los tentó y ahora Peso Pluma y Grupo Frontera se unen para lanzar la canción 'Tulum'". Marca México (in Mexican Spanish). 30 June 2023. Retrieved 20 August 2023.
  8. ^ a b "'Tulum' de Peso Pluma y Grupo Frontera" (in Mexican Spanish). 30 June 2023. Retrieved 20 August 2023.
  9. ^ "¿Pasará en la Mañanera? Peso Pluma y Grupo Frontera lanzan 'Tulum' pese a recomendación de AMLO". Crónica de Xalapa (in Spanish). 30 June 2023. Retrieved 20 August 2023.
  10. ^ "Peso Pluma y Grupo Frontera estrenan 'Tulum'". Periódico La Voz (in Spanish). Retrieved 20 August 2023.
  11. ^ "¿Qué Dice la Letra de la Nueva Canción de Peso Pluma y Grupo Frontera?". N+ Noticias (in Spanish). 1 July 2023. Retrieved 20 August 2023.
  12. ^ "Peso Pluma y Grupo Frontera en TULUM, su nueva canción". La Z 94.9 (in Spanish). 30 June 2023. Retrieved 20 August 2023.
  13. ^ Rasgado, Irais (1 July 2023). "Peso Pluma y Grupo Frontera lanzan "Tulum"". Audiorama Comunicaciones (in Mexican Spanish). Retrieved 20 August 2023.
  14. ^ a b c Guerrero, Patricia (30 June 2023). "Peso Pluma y Grupo Frontera colaboran en 'Tulum'". Rolling Stone en Español (in Spanish). Retrieved 20 August 2023.
  15. ^ "Peso Pluma y Grupo Frontera estrenan la canción 'Tulum' y así se escucha | VIDEO". La Razón (in Spanish). 29 June 2023. Retrieved 20 August 2023.
  16. ^ "Peso Pluma y Grupo Frontera lanzan "TULUM"". 24 Horas Chiapas.
  17. ^ Vilchis, Andrés (30 June 2023). "Peso Pluma y Grupo Frontera arman el combo de regional mexa con el video de "Tulum" (y hay memes)". Sopitas.com (in Mexican Spanish). Retrieved 20 August 2023.
  18. ^ a b "Grupo Frontera y Peso Pluma sorprenden con el estreno de su nueva canción "Tulum" [Video]". El Sol de Parral | Noticias Locales, Policiacas, sobre México, Chihuahua y el Mundo (in Spanish). Retrieved 20 August 2023.
  19. ^ "MSN". www.msn.com. Retrieved 20 August 2023.
  20. ^ "Peso Pluma feat. Grupo Frontera presentan su nueva canción "Tulum"". LOS40MX (in Spanish). 30 June 2023. Retrieved 20 August 2023.
  21. ^ "Peso Pluma – TULUM – Spotify Chart History". kworb.net. Retrieved 20 August 2023.
  22. ^ "Peso Pluma | Biography, Music & News". Billboard. Retrieved 20 August 2023.
  23. ^ "Peso Pluma y Grupo Frontera la rompen con "Tulum", su nueva canción que no es un corrido tumbado". sdpnoticias. 30 June 2023. Retrieved 20 August 2023.
  24. ^ a b Hernandez, Jeanette (30 June 2023). "Watch: Peso Pluma & Grupo Frontera Drop Surprise Norteño Cumbia 'TULUM'". Remezcla. Retrieved 20 August 2023.
  25. ^ "Video: Peso Pluma y Grupo Frontera lanzan tema "Tulum". Escúchalo aquí". www.diariodemorelos.com (in Mexican Spanish). 30 June 2023. Retrieved 20 August 2023.
  26. ^ Peso Pluma, Grupo Frontera: Tulum (Vídeo musical) (2023) (in Spanish), retrieved 20 August 2023
  27. ^ Peso Pluma, Grupo Frontera – TULUM (Video Oficial), retrieved 20 August 2023
  28. ^ "Grupo Frontera y Peso Pluma estrenan canción "Tulum" – Uniradio Informa". www.uniradioinforma.com (in Mexican Spanish). Retrieved 20 August 2023.
  29. ^ TULUM (Lyric Video) – Peso Pluma, Grupo Frontera, retrieved 20 August 2023
  30. ^ TULUM (Visualizer) – Peso Pluma, Grupo Frontera, retrieved 20 August 2023
  31. ^ "Bolivia Songs". Billboard. 15 February 2022. Retrieved 20 August 2023.
  32. ^ "Top 20 Bolivia música". charts monitorLATINO (in Spanish). Retrieved 20 August 2023.
  33. ^ "Top 20 El Salvador música". charts monitorLATINO (in Spanish). Retrieved 20 August 2023.
  34. ^ "Billboard Global 200". Billboard. Retrieved 20 August 2023.
  35. ^ "Top 20 Guatemala".
  36. ^ "Mexico Songs". Billboard. 15 February 2022. Retrieved 20 August 2023.
  37. ^ "Top 20 Paraguay música". charts monitorLATINO (in Spanish). Retrieved 20 August 2023.
  38. ^ "Billboard Hot 100". Billboard. Retrieved 20 August 2023.
  39. ^ "Hot Latin Songs". Billboard. Retrieved 20 August 2023.
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