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Corn Pops

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File:Corn-pops-box.JPG
A box of Corn Pops.

Corn Pops is a breakfast cereal made by Kellogg's, described by the company as "crunchy sweetened popped-up corn cereal." The cereal is also known for going stale much faster than other cereals. To prevent this, it is packaged in a different type of bag than most cereals. [1] Originally called "Sugar Pops" in 1951, and later "Sugar Corn Pops", the name was changed to "Corn Pops" and then, in January of 2006, the name of the cereal was changed to Pops only to be changed back to Corn Pops after a few months of poor reception.

Ingredients

Milled corn, sugar, corn syrup, molasses, salt, partially hydrogenated cottonseed and/or soybean oil (adds a negligible amount of fat), sodium ascorbate and ascorbic acid (vitamin C), niacinamide, reduced iron, zinc oxide, wheat starch, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamin hydrochloride (vitamin B1), annatto color, vitamin A palmitate, BHT (preservative), folic acid, vitamin B12, and vitamin D.

Trivia

  • Numerous ad-campaigns used John Williams' theme from Jaws.
  • "Gotta have my pops" is a long-lived slogan for Corn Pops.
  • For many years the mascot for the cereal was "Sugar Pops Pete", a furry critter dressed as a cowboy with two "six-shooters" with red and white spiral-striped barrels.
  • In the early 1980s, "Poppy" a female porcupine represented the cereal. Poppy carried around a yellow suitcase which contained a complete breakfast setting, meeting the by then industry standard "part of a complete breakfast" tagline.
  • The box currently reads "Big Yellow Taste", although "Yellow", being a color, isn't a recognized flavor. [2]

Canadian variant

  • Canadian Corn Pops are spherical, while the American Pops are flat and longer.
  • Canadian Corn Pops and American Pops taste very different; it has been suggested that the Canadian type has more sugar.
  • Canadian Corn Pops contain no trans-fat[citation needed].

Taglines

  • Sugar Corn Pops Are Tops! (pre-1980s)
  • Gotta get... POPS! (1981 - 1988)
  • Gotta have my pops. (1988 - 2000)
  • It's hard to stop when it's pops. (1995 - 1999)
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