ESOMAR
 |
European Society for Opinion and Marketing Research | |
| Formation | 1947[a] |
|---|---|
| Headquarters | Amsterdam, Netherlands |
| Coordinates | 52°18′32″N 4°56′53″E / 52.309°N 4.948°E |
| Website | esomar |
ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947.[1][a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.[3]
History
ESOMAR was founded in 1947.[1][a] In 1948 the first version of code of practice for members was published.[4] In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.[3] From the revision in 2016 the title and content was changed to include data analytics.[5]
Activities
ESOMAR produces information about market, opinion, and social research as well as data analytics.[6][7] ESOMAR used to produce the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe. As of 2019, Research World is no longer published by Wiley.[8]
Notes, references and sources
Notes
References
- ^ a b c ESOMAR & Raben (2019).
- ^ Corbin et al. (2018), pp. 171–172.
- ^ a b ICC (2019a).
- ^ Polonsky & Waller (2004), p. 72.
- ^ ICC (2019b).
- ^ Nilsson (2018), pp. iv, 49–51.
- ^ "The ICC/ESOMAR International Code". Retrieved 9 September 2023.
- ^ Wiley (2019).
- Corbin, Ruth M.; et al. (26 November 2018). Practical Guide to Comparative Advertising: Dare to Compare. Academic Press. ISBN 978-0128054710. OCLC 1078666387.
- ESOMAR; Raben, Finn (2019). "About us". esomar.org. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
- ICC (2019a). "ICC/ESOMAR International Code on Market and Social Research". ICC. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
- ICC (2019b). "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics". ICC. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
- Nilsson, Johan (2018). Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics (PhD). Linköping University. doi:10.3384/diss.diva-144816.
- Polonsky, Michael J.; Waller, David S. (31 August 2004). Designing and Managing a Research Project: A Business Student's Guide (1 ed.). SAGE Publications, Inc. ISBN 978-0761922490. OCLC 982525073.
- Wiley (2019). "Research World". Wiley. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
Further reading
- ESOMAR; ICC (December 2007). "ICC/ESOMAR International Code on Market and Social Research" (PDF) (4 ed.). ESOMAR & ICC. Archived (PDF) from the original on 3 September 2018. Retrieved 13 December 2019.
- Danilovich, John; Raben, Finn (2016). "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics" (PDF). ESOMAR & ICC. Archived (PDF) from the original on 27 March 2019. Retrieved 13 December 2019.