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Team Trees

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Team Trees
DateOctober 25, 2019 – present (2019-10-25 – present)
Also known as
  • TeamTree
  • #TeamTrees
CauseDeforestation
MotiveTo take action against deforestation by planting 20 million trees
TargetTo raise $20 million crowdfunded U.S. dollars
Organized by
Websiteteamtrees.org

Team Trees (stylized as #TEAMTREES) is a collaborative fundraiser that raised 20 million U.S. dollars before the start of 2020 to plant 20 million trees. The initiative was started by American YouTubers MrBeast and Mark Rober, and was mostly supported by YouTubers.[1] All donations go to the Arbor Day Foundation, a tree planting organization that pledges to plant one tree for every U.S. dollar donated.[2] The Arbor Day Foundation began planting in January 2020 and plans to end "no later than December 2022".[2][3] It is estimated that 23 million trees would take up 210 km2 (81 sq mi) of land,[4] absorb around 1.6 million tons of carbon and remove 116 thousand tons of pollutants from the atmosphere.[5][6]

As of 29 June 2023, the project has raised $24,438,806, exceeding the fundraiser's goal to plant 20 million trees. As anticipated, more than 20 million trees have been planted.[7]

Background

MrBeast (left) and Mark Rober (right), the organizers of Team Trees

The idea started on May 24, 2019, when a fan suggested on Reddit that MrBeast (James Donaldson) should plant 20 million trees to celebrate reaching 20 million subscribers on YouTube.[8][3] The idea spread across YouTube, Reddit, and Twitter, mostly in the form of memes.[2][3] The idea may have been related to the 2019 Amazon rainforest wildfires. American YouTuber, engineer, and inventor Mark Rober partnered directly with Donaldson to launch the fundraiser. On October 25, 2019, Donaldson uploaded a YouTube video explaining his plan,[9][10] which claimed the top spot on YouTube's trending page, and caused numerous YouTubers to join the movement.[3][11]

Notable YouTubers who have donated include PewDiePie,[12][13] Rhett & Link,[2] Marshmello,[2] iJustine,[2] Marques Brownlee,[2] The Slow Mo Guys,[2] Ninja,[2][12] Simone Giertz,[2] Jacksepticeye,[2][14] Smarter Every Day, Mark Rober,[2] Simply Nailogical, The King of Random, Dude Perfect,[15] The Try Guys, Alan Becker,[12][16] Alan Walker,[17][18] TheOdd1sOut[19] Linus Tech Tips,[20] Jeffree Star,[12][21][22] MinuteEarth, and Jaiden Animations. Entrepreneurs such as Elon Musk,[23][24] Tobias Lütke,[25][26] Marc Benioff,[12][27] Susan Wojcicki,[12][28] Jack Dorsey,[12][29] and Jean-Michel Lemieux[12][30] have also donated and promoted the campaign.

The trees will be planted "in a variety of forests on public and private lands in areas of great need" starting in January 2020. The goal is to have them planted "no later than December 2022".[2][3]

Responses

Many YouTubers created content to capitalize on the growing trend of Team Trees;[3] despite the Arbor Day Foundation reaching out to only a few hundred creators, Team Trees is now featured in over 80,000 videos from over 4200 global creators.[31] Across Instagram and Twitter over 556,001 posts have garnered more than 4.6 billion views.[32] Creators were able to uniquely inspire their audience to become donors and supporters of Team Trees through their relationships with their fans.[31]

In addition to social media influencers, large corporations made large donations including Verizon,[12][33] EA,[34][35] Salesforce (Marc Benioff), Shopify (CEO Tobias Lütke[12][25][26] and CTO Jean-Michel Lemieux[12][27]) and Tesla (Elon Musk).[12][21][23][24][10]

Discovery Channel made a documentary called #TeamTrees about the campaign which aired on December 3, 2019, coupled with a donation of USD $100,203 the next day.[36]

Planting projects

Planting locations of Team Trees include:[37][38]

Location Country Percentage of Trees Number of Trees Status
Central and Northern Victoria Australia 0% 75,000 Completed
Eastern Queensland Australia 2% 300,000
Atlantic Forest Brazil 1% 170,000
Burundi 1% 100,000 Completed
Area of 2017 Elephant Hill Fire, British Columbia Canada 1% 170,000 Completed
Area of 2017 Hanceville Fire, British Columbia Canada 1% 150,000
The Great Green Wall Chad, Mali, Senegal 19% 3,840,000
Minqin County, Gansu Province China 0% 25,000 Completed
Gaizhou, Liaoning Province China 0% 20,000
Dominican Republic 1% 200,000
France 1% 150,000
Haiti 5% 1,050,000
Cauvery River Basin India 5% 905,439
West Papua Province Indonesia 2% 450,000 Completed
Ireland 1% 100,000 Completed
Kijabe Forest Kenya 5% 950,000 Completed
Kianjavato Mountain Range Madagascar 2% 400,000 Completed
Madagascar 3% 600,000
Mozambique 6% 1,252,007
Nicaragua 5% 975,000 Completed
Peru 1% 125,800 Completed
Portugal 0% 10,000 Completed
Fatick and Kaffrine Regions Senegal 10% 1,990,000
Freetown Peninsula Sierra Leone 1% 100,000
Palencia Spain 0% 4,200 Completed
Mae Hong Son Province Thailand 0% 50,000 Completed
Adana Province Turkey 0% 60,000
İzmir Province Turkey 0% 50,000 Completed
United Kingdom 0% 24,000
United Kingdom 0% 50,000
Mersey Forest United Kingdom 0% 70,000 Completed
Alabama, Florida, Georgia, and South Carolina United States 5% 1,000,000
Mississippi River Valley in Arkansas, Louisiana, and Mississippi United States 5% 1,000,000 Completed
Butte County, California United States 1% 100,000 Completed
Tyndall Air Force Base, Florida United States 5% 983,000
Watersheds in Georgia United States 2% 450,000
Michigan State Forests United States 11% 2,207,067
Bitterroot National Forest, Montana United States 0% 63,800 Completed
Flathead and Kootenai National Forests, Montana United States 1% 295,132 Completed
Gallatin National Forest, Montana United States 1% 275,500 Completed
Nebraska National Forest, Nebraska United States 0% 40,000 Completed
Bladen Lakes State Forest, North Carolina United States 1% 147,555 Completed
Rogue River-Siskiyou National Forest, Oregon United States 0% 23,100 Completed
Willamette River Basin, Oregon United States 3% 500,000 Completed
South Carolina United States 5% 1,000,000 Completed
Rappahannock River Watershed, Virginia United States 0% 50,000 Completed
Washington United States 3% 650,000 Completed

Criticism

Eike Lüdeling, the department head of horticultural sciences at the University of Bonn, stated, "It turns out that many of these seedlings, if you don't do this well or if people do it who don’t really care about those trees, then they all just die quickly. Sometimes it’s probably a better idea to plant fewer trees and really take care of them." Danny Cohn, the director of public relations for the Arbor Day Foundation, addressed these concerns in saying that "the partners who work with the organization are all required to have plans to help their trees thrive."[39]

Legacy

Main article: Team Seas

On October 29, 2021, MrBeast and Mark Rober teamed up again to launch Team Seas, a successor to the project that aimed to help clean up marine debris. As with the Team Trees campaign, many influencers had also joined in spreading the message to help the project be a success. While the project is international, MrBeast and Mark Rober had traveled to the Dominican Republic to help clean up there and address issues with trash collection in underdeveloped and underserved areas.

See also

References

  1. ^ Williams, David (October 30, 2019). "YouTube star MrBeast wants to plant 20 million trees. As Of 1st Elon Musk, Jack Dorsey, and more helped him succeed". CNN. Archived from the original on October 30, 2019. Retrieved October 30, 2019.
  2. ^ a b c d e f g h i j k l m Alexander, Julia (October 25, 2019). "MrBeast partners with more than 600 YouTubers, including PewDiePie and MKBHD, to plant 20 million trees". The Verge. Archived from the original on October 28, 2019. Retrieved October 30, 2019.
  3. ^ a b c d e f Tenbarge, Kat (October 27, 2019). "Here's why the top YouTubers from all corners of the platform are talking about planting 20 million trees for #TeamTrees". Insider. Retrieved October 30, 2019.
  4. ^ Allain, Rhett (October 25, 2019). "Can We Plant 20 Million Trees for 2020? The Math Says Yes". Wired. Archived from the original on October 30, 2019. Retrieved October 30, 2019.
  5. ^ "Impact of the Time for Trees Initiative". Arbor Day Foundation. Archived from the original on May 9, 2019. Retrieved December 11, 2019.
  6. ^ Mellor, Maria (November 1, 2019). "YouTubers (and Elon Musk) want to plant millions of trees. Will it help fight climate change?". Wired UK. ISSN 1357-0978. Archived from the original on December 19, 2019. Retrieved December 19, 2019.
  7. ^ "#teamtrees". Archived from the original on December 26, 2019.
  8. ^ "Please save us MrBeast". Reddit. May 24, 2019. Archived from the original on May 23, 2019. Retrieved December 9, 2019.
  9. ^ "Planting 20,000,000 Trees, My Biggest Project Ever!". YouTube. October 25, 2019. Archived from the original on November 8, 2019. Retrieved November 9, 2019.
  10. ^ a b Cheok, Melissa (October 31, 2019). "Musk Donates 1 Million Trees to Global Reforestation Campaign". Bloomberg News. Archived from the original on October 31, 2019. Retrieved November 19, 2019.
  11. ^ Calma, Justine (October 25, 2019). "Planting trees to take on climate change isn't as easy as YouTubers might think". The Verge. Archived from the original on October 30, 2019. Retrieved November 19, 2019.
  12. ^ a b c d e f g h i j k l Leskin, Paige (November 10, 2019). "YouTuber MrBeast's tree-planting campaign reached its goal of raising $20 million. Here's the list of prominent people who have donated, including Elon Musk, Jeffree Star, and even the CEO of YouTube". Business Insider. Archived from the original on October 15, 2020. Retrieved November 19, 2019.
  13. ^ @pewdiepie (October 31, 2019). "Boomer here who didn't realize you could leave a message. This is from the 9 year olds #TeamTrees" (Tweet). Archived from the original on December 6, 2019. Retrieved November 19, 2019 – via Twitter.
  14. ^ @Jack_Septic_Eye (October 30, 2019). "Said I would do a personal donation during my livestream 🌲❤️ #TeamTrees" (Tweet). Retrieved November 19, 2019 – via Twitter.
  15. ^ @DudePerfect (October 31, 2019). "Join us and @MrBeastYT & donate to help #TeamTrees!" (Tweet) – via Twitter.
  16. ^ @alanthebecker (October 29, 2019). "The actual reason why I donated $5100 #TeamTrees https://youtu.be/mlLl8eFJgkU" (Tweet). Retrieved November 19, 2019 – via Twitter.
  17. ^ Tryon, Oliver (October 28, 2019). "Alan Walker Donates $100K To MrBeast's Team Trees Campaign". CULTR. Archived from the original on November 1, 2019. Retrieved November 19, 2019.
  18. ^ @MarkRober (October 26, 2019). ".@IAmAlanWalker planted 100,001 trees and took @MrBeastYT's spot on top so @MrBeastYT planted an ADDITIONAL 100,002 trees!!!#goodyoutubedrama #teamtrees" (Tweet). Retrieved November 19, 2019 – via Twitter.
  19. ^ Leskin, Paige. "YouTuber MrBeast's tree-planting campaign reached its goal of raising $20 million. Here's the list of prominent people who have donated, including Elon Musk, Jeffree Star, and even the CEO of YouTube". Business Insider. Archived from the original on February 9, 2020. Retrieved December 20, 2019.
  20. ^ We Built a Tree-Planting Cannon #TeamTrees, archived from the original on December 21, 2019, retrieved December 20, 2019
  21. ^ a b "#TeamTrees: YouTube stars boost tree-planting campaign to over $8m". BBC News. October 30, 2019. Archived from the original on October 30, 2019. Retrieved October 30, 2019.
  22. ^ @JeffreeStar (October 25, 2019). "This is fucking incredible! I just gave $50,000 to plant 50 thousand trees 💚 Spread the word and help our planet 🙏🏻" (Tweet). Retrieved November 19, 2019 – via Twitter.
  23. ^ a b Cuthbertson, Anthony (October 31, 2019). "Elon Musk pledges 1 million trees to TeamTree campaign and changes Twitter name to Treelon". The Independent. Archived from the original on October 30, 2019. Retrieved November 18, 2019.
  24. ^ a b Strub, Chris (October 29, 2019). "Elon Musk Donates $1 Million To #TeamTrees, Changes Twitter Identity To 'Treelon'". Forbes. Archived from the original on November 24, 2019. Retrieved November 19, 2019.
  25. ^ a b Houser, Kristin (October 31, 2019). "Rival CEO literally one-ups Elon Musk's million-tree donation". Futurism. Archived from the original on November 2, 2019. Retrieved November 2, 2019.
  26. ^ a b Farrell, Paul (October 30, 2019). "Tobi Lutke Changes Name to Lorax on Twitter After Pledging to Plant 1,000,001 Trees". Heavy.com. Archived from the original on November 5, 2019. Retrieved November 19, 2019.
  27. ^ a b @MrBeastYT (November 6, 2019). "Marc Benioff just planted 900,000 trees and brought us over 14 million!!!!!!!!!!!!! WE ARE SO CLOSE!" (Tweet). Retrieved November 19, 2019 – via Twitter.
  28. ^ @SusanWojcicki (October 30, 2019). "Incredible to see the momentum of #TeamTrees and the power of the @YouTube creator community raising money for @arborday. I'm donating 200k trees to help #TeamTrees reach 20M trees 🌲Thanks to @MarkRober for your leadership! https://youtu.be/KEA8wis3FIs" (Tweet). Retrieved November 19, 2019 – via Twitter.
  29. ^ @MrBeastYT (October 31, 2019). "Jack (CEO of twitter) just casually donated another 200,000 trees lol Go Donate! - http://teamtrees.org" (Tweet). Retrieved November 19, 2019 – via Twitter.
  30. ^ @jmwind (October 31, 2019). "You did it team. Carbon offset for all those bots. Thanks for the nudge and support. Go donate! 👟❤️🌳 #TeamTrees @MrBeastYT" (Tweet). Retrieved November 19, 2019 – via Twitter.
  31. ^ a b Brouwer, Bree (December 23, 2019). "How #TeamTrees Used Social Video to Help Save the Planet". Tubular Insights. Archived from the original on May 25, 2021. Retrieved December 23, 2019.
  32. ^ "20M Trees Achieved! Go #TeamTrees". TINTup.com. December 19, 2019. Archived from the original on December 20, 2019. Retrieved December 20, 2019.
  33. ^ @VerizonGreen (October 31, 2019). "🌳Tree-rific!🌳We are excited to support #TeamTrees with a contribution of 100,000 trees toward the 20 million tree goal. Our contribution represents 3 trees for every #Verizon Green Team member in 50 countries around the world. #WorkGreenLiveGreen @arborday @MrBeastYT @MarkRober" (Tweet). Retrieved November 19, 2019 – via Twitter.
  34. ^ @PlantsvsZombies (December 2, 2019). "Because more trees = less zombies In the spirit of Feastivus, we're planting 500,000 trees with @teamtreesofficl" (Tweet). Retrieved December 3, 2019 – via Twitter.
  35. ^ @MrBeastYT (December 3, 2019). "Plant Vs Zombies planted 500,000 trees!!!! :)))))))))))" (Tweet). Retrieved December 3, 2019 – via Twitter.
  36. ^ Meyers, Alyssa (November 20, 2019). "Discovery Channel is making a feature about YouTuber MrBeast's #TeamTrees movement, which has raised millions to plant trees". Business Insider. Archived from the original on December 10, 2019. Retrieved December 9, 2019.
  37. ^ "Help Us Plant 24 Million Trees - Join #TeamTrees". teamtrees.org. Archived from the original on May 17, 2020. Retrieved January 29, 2022.
  38. ^ Strub, Chris (February 18, 2020). "When And Where Will #TeamTrees Plant 21.5 Million Crowdfunded Trees?". Forbes. Archived from the original on January 28, 2022. Retrieved January 28, 2022.
  39. ^ Calma, Justine. "Planting trees to take on climate change isn't as easy as YouTubers might think". The Verge. Archived from the original on October 30, 2019. Retrieved June 15, 2020.
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