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DoubleTree

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This article is about the hotel chain. For the pivot mechanism used for draught animals, see Whippletree (mechanism).
DoubleTree by Hilton
Company typeSubsidiary
IndustryHotel
FoundedJanuary 1969; 55 years ago (1969-01) in Scottsdale, Arizona, United States
FounderSamuel F. Kitchell[1][2]
Headquarters
McLean, Virginia
,
United States
Number of locations
587 (December 31, 2019)[3]
Area served
Worldwide
ParentHilton Worldwide
Websitewww.doubletree.com
DoubleTree by Hilton Hotel Denver

DoubleTree by Hilton is an American hotel chain managed by Hilton Worldwide. DoubleTree has been the fastest growing Hilton brand by number of properties since 2007, and by number of rooms from 2007 to 2015.[4][5][6][7][8][9] As of December 31, 2019, it has 587 properties with 135,745 rooms in 47 countries and territories, including 122 that are managed with 35,122 rooms and 465 that are franchised with 100,623 rooms.[3][needs update]

DoubleTree competes in the full service category, alongside sister chain Hilton Hotels & Resorts. Among the many signature things that DoubleTree is known for are their chocolate chip cookies, which were originally made in the early 1980s for VIPs but now given to all guests and made by Nashville-based Christie Cookie Company for over 30 years.[10] In 2020, during the COVID-19 pandemic the brand published a home-adapted recipe for their cookies.[11][12]

History

The first DoubleTree hotel opened in Scottsdale, Arizona, in 1969.[13] It was located on the grounds of Scottsdale Fashion Square and was built by Sam Kitchell.[2] The DoubleTree Hotels Corporation merged with the Guest Quarters Hotels Partnership of Boston in December 1993.[14] The acquired hotels were rebranded under the DoubleTree name. The Doubletree Corporation later merged with the Promus Hotel Corporation in December 1997, bringing together the DoubleTree, Red Lion, Hampton Inn, and Embassy Suites brands.[15] In December 1999, Hilton Hotels Corporation acquired Promus Hotel Corporation, which brought Doubletree Hotels and other Promus hotel brands under the umbrella of the newly renamed Hilton Worldwide.[16] In October 2010, Hilton Worldwide launched a logo and name rebranding for the chain, replacing the name "DoubleTree" with "DoubleTree by Hilton".[17]

DoubleTree's strategy to grow the brand has been to convince operators of other brands to switch flags. This is in contrast to brands like Marriott or Sheraton which rely on new construction to grow their footprint. DoubleTree also provides lower cost options to improve properties, which help operators remain in the brand system.[18]

On November 2, 2019, DoubleTree Cookie became the first cookie baked in space as ISS Commander Luca Parmitano of the European Space Agency baked the brand's cookie dough inside the prototype oven.

References

  1. ^ Samuel Kitchell. Amherst College. Accessed December 2017.
  2. ^ a b "Three-Way Expansion for Fashion Square". Arizona Republic. ISSN 0892-8711. Retrieved December 24, 2017.
  3. ^ a b "Inline XBRL Viewer". www.sec.gov. Retrieved 2020-08-19.
  4. ^ "FORM 10-K HILTON HOTELS CORPORATION". getfilings.com. Advameg. Retrieved April 2, 2017.
  5. ^ "FORM 10-K HILTON HOTELS CORPORATION" (PDF). media.corporate-ir. Phoenix IR. Retrieved April 2, 2017.
  6. ^ "FORM 10-K Hilton Worldwide Holdings Inc". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. Archived from the original on March 15, 2016. Retrieved April 2, 2017.
  7. ^ "FORM 10-K Hilton Worldwide Holdings Inc". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. Archived from the original on April 22, 2016. Retrieved April 2, 2017.
  8. ^ "FORM 10-K Hilton Worldwide Holdings Inc". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. Archived from the original on June 15, 2016. Retrieved April 2, 2017.
  9. ^ "FORM 10-K Hilton Worldwide Holdings Inc". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. Archived from the original on March 28, 2017. Retrieved April 2, 2017.
  10. ^ "The Cookie History | DoubleTree Cookies".
  11. ^ Compton, Natalie (April 9, 2020). "For the first time ever, DoubleTree has released its iconic chocolate chip cookie recipe". The Washington Post. ISSN 0190-8286. Retrieved 2021-09-28.
  12. ^ "For the First Time, DoubleTree by Hilton Reveals Official Chocolate Chip Cookie Recipe so Bakers Can Create the Warm, Welcoming Treat at Home". Hilton Press Center. Retrieved 2021-09-28.
  13. ^ Doubletree by Hilton. Entrepreneur. Accessed December 2014.
  14. ^ "Company News: DoubleTree and Guest Quarters Hotels Merge". The New York Times. 17 December 1993. Retrieved 17 November 2022.
  15. ^ Promus and DoubleTree Hotel Companies Will Merge. The New York Times. Accessed December 2014.
  16. ^ Hilton to Buy Promus Chain, Creating One of Biggest Hotel Groups. The New York Times. Accessed December 2014.
  17. ^ DoubleTree by Hilton Introduces New Global Brand Identity, Creating One of Biggest Hotel Groups. Business Wire. October 13, 2010. Accessed April 18, 2023.
  18. ^ Karmin, Craig. "Hotel Operators Ready to Rumble Over Upgrades". Wall Street Journal. ISSN 0099-9660. Retrieved October 23, 2015.
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