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Thai Smile

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THAI Smile Airways
บริษัท ไทยสมายล์แอร์เวย์ จำกัด
IATA ICAO Call sign
WE THD THAI SMILE
Founded19 August 2011 (2011-08-19)
(as Thai Wings)
Commenced operations7 July 2012 (2012-07-07)
(as Thai Smile)
AOC #AOC.0007[1]
HubsBangkok–Suvarnabhumi
Focus citiesChiang Mai
Frequent-flyer programRoyal Orchid Plus
AllianceStar Alliance (Connecting Partner)
Fleet size16
Destinations35
Parent companyThai Airways International (100%)
Headquarters89 Vibhavadi Rangsit Road, Chatuchak, Bangkok 10900, Thailand
Key peopleViset Sontichai (CEO)
Websitewww.thaismileair.com

THAI Smile Airways is a Thai regional airline and a wholly owned subsidiary of Thai Airways International headquartered in Bangkok. In 2023, it was announced that Thai Smile would be merged into its parent company Thai Airways.[2]

History

On 20 May 2011, the Thai Airways board announced plans to create a new lower-cost airline, at the time dubbed Thai Wings.[3][verification needed] The creation of the airline was announced by Ampon Kittiampon, the chairman of Thai's board of directors, on 19 August 2011.[4][verification needed] It is planned to begin operations in July 2012.[4] According to Ampon, THAI Smile is intended to serve the market gap between low-cost carriers and full service airlines.[4] The name THAI Smile was chosen from a pool of 2,229 entries in a contest to name the airline.[4] According to an official at Thai Airways, THAI Smile is planned to begin showing an annual profit of about five million baht within two years of the start of operations.[4]

In 2020, THAI Smile established a partnership with USA based Optiontown to run a prepaid flight subscription platform called Flight Pass, which enables customers to pre-purchase THAI Smile flights to one or more destinations at the best available price and decide when they want to travel at a later date.[5]

Merger into Thai Airways International

In February 2023, it has been announced that Thai Smile may be dissolved as a separate entity and merged with parent company, Thai Airways International, by mid-2024 in an effort to reduce losses.[6]

On 18 May 2023, it was announced that Thai Smile would be merged into its parent as part of Thai Airways International's post-COVID reconstruction process by the end of 2023.[7]

Destination[8]

As in 2023, Thai Smile operate the following destination

Country/Territory City/Region Airport Notes Refs
 Bangladesh Chittagong Shah Amanat International Airport Terminated
 Cambodia Phnom Penh Phnom Penh International Airport Terminated
Siem Reap Siem Reap International Airport Airport Closed
Siem Reap-Angkor International Airport begins 29 October 2023
 China Changsha Changsha Huanghua International Airport Terminated
Chongqing Chongqing Jiangbei International Airport Terminated
Kunming Kunming Changshui International Airport Terminated
Xiamen Xiamen Gaoqi International Airport Terminated
Zhengzhou Zhengzhou Xinzheng International Airport Terminated
Hong Kong Hong Kong Hong Kong Hong Kong International Airport Terminated
 India Ahmedabad Sardar Vallabhbhai Patel International Airport Terminated [9]
Delhi Indira Gandhi International Airport Terminated
Gaya Gaya Airport Seasonal
Hyderabad Rajiv Gandhi International Airport Terminated
Jaipur Jaipur International Airport Terminated
Kolkata Netaji Subhas Chandra Bose International Airport Terminated [10]
Lucknow Chaudhary Charan Singh International Airport Terminated
Mumbai Chhatrapati Shivaji Maharaj International Airport Terminated
Varanasi Lal Bahadur Shastri Airport Terminated
 Indonesia Jakarta Soekarno–Hatta International Airport Terminated
 Laos Luang Prabang Luang Prabang International Airport Terminated
Vientiane Wattay International Airport Terminated
Macau Macau Macau Macau International Airport Terminated
 Malaysia Kota Kinabalu Kota Kinabalu International Airport Terminated [11]
Kuala Lumpur Kuala Lumpur International Airport Terminated
Penang Penang International Airport Terminated
 Myanmar Mandalay Mandalay International Airport Terminated
Yangon Yangon International Airport Terminated
   Nepal Kathmandu Tribhuvan International Airport ends 30 November 2023
 Singapore Singapore Changi Airport Terminated
 Sri Lanka Colombo Bandaranaike International Airport Terminated
 Taiwan Kaohsiung Kaohsiung International Airport Terminated
Taipei Taiwan Taoyuan International Airport Terminated
 Thailand Bangkok Don Mueang International Airport Terminated [12]
Suvarnabhumi Airport Hub
Chiang Mai Chiang Mai International Airport Focus city; ends 28 October 2023
Chiang Rai Mae Fah Luang - Chiang Rai International Airport ends 31 December 2023
Hat Yai Hat Yai International Airport ends 31 December 2023
Khon Kaen Khon Kaen Airport ends 31 December 2023
Krabi Krabi International Airport ends 31 December 2023
Loei Loei Airport Terminated
Nakhon Si Thammarat Nakhon Si Thammarat Airport Terminated
Nan Nan Nakhon Airport Terminated
Narathiwat Narathiwat Airport ends 31 December 2023
Phuket Phuket International Airport Terminated
Roi Et Roi Et Airport Terminated
Surat Thani Surat Thani International Airport Terminated
Trang Trang Airport Terminated
Ubon Ratchathani Ubon Ratchathani Airport ends 31 December 2023
Udon Thani Udon Thani International Airport ends 30 November 2023
 Vietnam Hanoi Noi Bai International Airport
Ho Chi Minh City Tan Son Nhat International Airport end 28 October 2023

Fleet

Thai Smile Airbus A320-200

As of 2023, THAI Smile operates the following aircraft:[13]

Aircraft In Service Orders Passengers Note
U Y Total
Airbus A320-200 3 — 12 156 168 To be transferred back to Thai Airways International by the end of 2023.[14]
9 — 162 174
Total 12

Sponsorship

Thai Smile Airways is currently an official sponsor of Thai Honda Ladkrabang and Ratchaburi Mitr Phol.[15][16]

References

  1. ^ "List of Thailand Air Operator Certificate Holders". Civil Aviation Authority of Thailand. 5 October 2022. Retrieved 5 October 2022.
  2. ^ Cross, Lee (2023-05-18). "Thai Smile to be Re-Absorbed into Thai Airways International". Airways. Retrieved 2023-05-22.
  3. ^ "THAI to launch new budget airline". Bangkok Post. 20 May 2011. Retrieved 22 August 2011.
  4. ^ a b c d e "THAI sister airline launch set for 2012". Bangkok Post. 20 August 2011. Retrieved 22 August 2011.
  5. ^ "Thai Smile Flight Pass". Thaismile.com. Retrieved 19 March 2020.
  6. ^ bangkokpost.com - Thai Smile-THAI merger 'to cut losses' 25 February 2023
  7. ^ Cross, Lee (2023-05-18). "Thai Smile to be Re-Absorbed into Thai Airways International". Airways. Retrieved 2023-05-22.
  8. ^ "Thai Smile Booking and Destinations". Thai Smile. Retrieved 1 May 2020.
  9. ^ "THAI SMILE MOVES AHMEDABAD SERVICE TO THAI FROM SEP 2023". Aeroroutes. Retrieved 24 August 2023.
  10. ^ "Thai Smile Resumes Kolkata Bangkok Flights".
  11. ^ Liu, Jim (August 16, 2017). "Update 2: Thai Smile cancels Kota Kinabalu service from Sep 2017". Routes Online. Retrieved 2022-01-25.
  12. ^ "New Route! Fly Direct Flights from Donmuang to Chiang Mai". Thai Smile.
  13. ^ Airbus Orders and Deliveries (XLS), accessed via "Orders & Deliveries". Airbus. 31 August 2017. Retrieved 4 October 2017.
  14. ^ leah (2023-05-18). "Thai Airways - Thai Smile merger gets green light". Thaiger. Retrieved 2023-05-21.
  15. ^ ""ไทยฮอนด้า" ทุ่ม 100 ล้าน ลุยไทยลีก ตั้งเป้าท็อป 10". Retrieved 29 January 2017.
  16. ^ "สายการบินแรก!ราชบุรีจับมือไทยสมายล์". Retrieved 15 September 2017.

Media related to Thai Smile at Wikimedia Commons

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