Rely (manufacturer)
The Rely brand is Chery 's mid-to-high-end all-round commercial vehicle brand. It takes "foresight, progress and control" as its core and relies on the brand concept of "Engines & Drivers" to produce practical, reliable, economical and environmentally friendly high-quality products. Meet consumers' diverse business vehicle needs.
brand introduction
Rely's leading corporate management and product production awareness, as well as its youthful business thinking that always keeps pace with the times, together with its excellent products, clearly demonstrate the core of this brand.
From the beginning of its birth, the Rely brand has been clearly differentiated from the commercial vehicle brands currently on the market. Compared with sedans, consumers' demand for commercial vehicles is more diversified. Weilin brand meets the rich and diversified needs of consumers through diverse and segmented product lines.
The Rely brand is committed to working with car owners to become an engine that promotes consumer career development and social progress, and to become a close partner of car owners in their career and life.
Brand Culture
Rely's LOGO consists of the letter "R" and a circle. Like the footprints of a unicorn. Kirin has the symbolic meaning of classicism, vitality and wisdom in traditional Chinese culture, and is widely recognized and loved by the Chinese people. Using Qilin as the symbol of Weilin brand is very consistent with the positioning of Weilin high-end commercial vehicle brand. On the one hand, Weilin uses the beautiful image of Kirin to send peace and good luck wishes to our future consumers. Secondly, the target consumers of Weilin brand are business owners with leadership style. They hope that their cars can reflect their good cultural qualities and high-end taste. In addition to auspicious meanings, Qilin is also rich in aristocratic colors, which is consistent with shaping the high-end image of Rely's target users. Brand connotation
Weilin X5
Reliable: As a business partner of consumers, Weilin brand mid-to-high-end commercial vehicles have very high reliability. This reliability lies not only in the performance of the product, but also in the cost and convenience of use. The Weilin brand originated from Chery has strong corporate strength support and is also one of the sources of its reliability.
Weilin H5 Economic : Today, when the country vigorously advocates environmental protection and energy conservation, the Weilin brand takes the research and development and manufacturing of cars with environmental protection performance as its long-term development strategic goal. It also contributes to the low-cost operation of the business by continuously introducing products with excellent fuel economy. Leading leadership : Rely brand has always been highly proactive in market insights and grasping consumer intentions. It is committed to discovering consumers’ real needs before they recognize them, and strives to accurately position the market and consumers’ needs as quickly as possible. Diversify needs and achieve this brand's leadership through competitive products.
Young and energetic : Rely brand fully possesses the youth and vitality of Chery brand. Weilin brand, which serves the hard-working Chinese people from all walks of life, is positive, pragmatic and enterprising like these people.
Its products
Weilin V5 Weilin brand now announces the following models: Weilin X5 (rear-wheel drive/four-wheel drive) price: 109,800-141,800
Class: SUV, Manufacturer: Chery Weilin
Weilin V5 price: 94,800-132,800
Class: MPV commercial vehicle, Manufacturer: Chery Weilin
Weilin H5 (14 seats, 9 seats, 8 seats) price: 169,800-213,800
Class: passenger car/truck/commercial vehicle, manufacturer: Chery Weilin H3 Price: 144,800, class: passenger car/truck/commercial vehicle, manufacturer: Chery Weilin[1 ]
On August 17, 2011, at the 16th Dalian International Auto Show , as Chery Automobile 's mid- to high-end all-round commercial vehicle brand, Weilin launched its three main models Weilin V5, X5 and H5 on the joint market, attracting strong attention from the industry and launching new products. Storm, quality storm and price storm are the highlights. The "Weilin V5 2012 new upgraded version", "Weilin X5 two-wheel drive version" and "Weilin H5 business version" are launched.