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Not to be confused with SHOPO.
Showpo
IndustryOnline Retail, Fashion, Clothing, Shoes
HeadquartersSydney, New South Wales, Australia
Key people
Jane Lu (CEO)
ProductsClothes, Shoes and Accessories
RevenueUS$ 30 million (2017)
Websitehttps://www.showpo.com

Showpo is an Australian online fashion retailer.[1] Primarily aimed at young women, the company's vision is "to be her go to place to shop".[2] As of June 2017, Showpo's annual revenue was $30 million,[3] with 35% of sales occurring internationally.[4]

Showpo's CEO Jane Lu has described the company's social media branding as its "biggest competitive advantage".[5] As of May 2017, the company had 1.1 million followers on Instagram and 895,100 Likes on Facebook.[6]

History

In 2010, Showpo was launched as "Show Pony" by co-founder Jane Lu, initially operating from her parents' garage in Balmain, Sydney.[7] Three months after launch, the company opened a bricks and mortar store in Broadway in Sydney, followed by a kiosk in Pitt St Westfield in August 2011.[8] In 2012, Showpo had its first million-dollar month with just four staff.[9] Showpo closed its profitable bricks and mortar stores in 2013 to focus its business solely online.[10] In 2014, the company turned over $10 million in sales and by 2017 it had reached a run rate of $30 million.[11]

Showpo International

In August 2017, Showpo held its official US launch in Los Angeles, the location of its US warehouse.[12]

Awards and recognition

In 2014, Showpo was listed in 3rd place in Smartcompany's Smart50 Awards, with annual revenue of $7.5 million and 306.23% growth.[13]

In 2014, Showpo won Australian Startup Daily Startup of the Year in The Australian Startup Awards.[14]

In 2015, Jane Lu (CEO) was named Cosmopolitan Magazine's 2015 Entrepreneur of the Year.[15]

In 2016, Jane Lu (CEO) was listed in Smart Company's 'Hot 30 under 30'.[16]

In 2016, Jane Lu (CEO) was listed in Forbes magazine's annual '30 under 30 Asia'.[17]

In 2017, Jane Lu (CEO) was listed in Smart Company's 'Hot 30 under 30'.[18]

In 2017, Showpo won Online Retail Industry Awards [ORIAS] for "Best Social Commerce Initiative" and "Best Site Optimisation and Design".[19]

In 2017, Jane Lu (CEO) was included in the Most Viewed Fashion Professionals on LinkedIn in Australia as part of LinkedIn's Power Profiles series.[20]

In 2018, Showpo won Online Retail Industry Awards [ORIAS] for "Online Retailer of the Year", "Best International Conqueror", "Best Social Commerce Initiative" and "Best Site Optimisation & Design".[21]

In 2019, Showpo won Online Retail Industry Awards [ORIAS] for "Best Pureplay Retailer", "Technology Champion" and entered the ORIAS Hall of Fame.[22]

In 2022, Showpo won Best Social Commerce Initiative.[23]

References

  1. ^ "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
  2. ^ "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
  3. ^ "From the source: Jane Lu, Showpo". www.insideretail.com.au. 8 June 2017. Retrieved 12 October 2017.
  4. ^ "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
  5. ^ "How Jane Lu Built Showpo Into a Powerhouse Brand". www.lifehacker.com.au. 24 July 2017. Retrieved 12 October 2017.
  6. ^ "INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand". www.lifehacker.com.au. Retrieved 12 October 2017.
  7. ^ "Jane Lu Millionaire Entrepreneur Reveals One Piece of Advice for Success". www.couriermail.com.au. Retrieved 12 October 2017.
  8. ^ "Showpo's pureplay focus pays dividends". internetretailing.com.au. 4 November 2015. Retrieved 12 October 2017.
  9. ^ "INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand". www.businessinsider.com.au. Retrieved 12 October 2017.
  10. ^ "Showpo's pureplay focus pays dividends". internetretailing.com.au. 4 November 2015. Retrieved 12 October 2017.
  11. ^ "Featured Workplace: Inside Showpo's Fashion HQ". www.lifehacker.com.au. 24 July 2017. Retrieved 12 October 2017.
  12. ^ "Showpo Launches in LA". www.powerretail.com.au. Retrieved 12 October 2017.
  13. ^ "Smart50 Awards 2014: Showpo". www.smartcompany.com.au. 11 May 2015. Retrieved 12 October 2017.
  14. ^ "The Australian Startup Awards 2014 Winners". www.the-entourage.edu.au. Retrieved 12 October 2017.
  15. ^ "Jane Lu Cosmopolitan's Entrepreneur of the Year". www.cosmopolitan.com.au. Retrieved 12 October 2017.
  16. ^ "Hot 30 Under 30: Jane Lu". www.cosmopolitan.com.au. 27 April 2016. Retrieved 12 October 2017.
  17. ^ "30 Under 30 2016 Asia: Retail and Ecommerce". www.forbes.com. Retrieved 12 October 2017.
  18. ^ "Hot 30 Under 30 2017". www.smartcompany.com.au. 11 April 2017. Retrieved 12 October 2017.
  19. ^ "ORIAS 2017 Winners". www.onlineretailer.com.au. Retrieved 12 October 2017.
  20. ^ "Fashion: Most Viewed Fashion Professionals on LinkedIn in Australia for 2017". linkedin.com. Retrieved 12 October 2017.
  21. ^ "Showpo sweeps Online Retail Industry Awards with four wins". www.startupdaily.net. Retrieved 24 August 2020.
  22. ^ "Tinyme wins Online Retailer of the Year, Kogan wins People's Choice". insideretail.com.au. 26 July 2019. Retrieved 24 August 2020.
  23. ^ "Winners of ORIAS 2022 Announced". Power Retail. 22 July 2022. Retrieved 5 January 2023.
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