Talk:Accenture
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Updating: Splitting 2020s and Acquisitons, updating Services & Operations
Hi there, I'm an Accenture employee (but longer wikipedia fan! Relative newbie on editing... hoping I've followed the guidelines correctly here) - I wanted to suggest some updates to make the recent history section more readable/logical but with obvious COI I feel uncomfortable making these changes direct. I've tried to find suitable external sources: also:
Change 1 - closing the 2010s
I'd suggest this section is retitled to something like '2010s: Ireland headquarters and Accenture Digital' so it covers a couple of the main flavours of that decade. Ireland HQ on its own would be fine also but doesn't feel like it talks about much around the business changes.
To support this I'd suggest something like the following in that section:
In 2013 the company created "Accenture Digital", targeted to brings together services into a new, integrated end-to-end digital capability, and "Accenture Strategy"[1]
Change 2 - introducing the 2020s
If we close the 2010s, recent history needs a home! I'd suggest a new section with a nod to the pandemic and one key organisational change:
Accenture announced changes to its Growth Model and Global Management Committee in January 2020, reorganising its capabilities into four services: Strategy & Consulting, Interactive, Technology, and Operations.[2] In February 2020, Accenture announced that it plans to shut down its media auditing by the end of August.[3] The company also announced the appointment of Jean-Marc Ollagnier as CEO for Europe.[4] In September 2020, Accenture committed $3 billion and created a division called Accenture Cloud First.[5][6]
In common with other elements of the technology sector, Accenture experienced both an initial shrinkage[7] and subsequent growth in response to the COVID-19 pandemic, with a record $59.3 billion new bookings for the full fiscal year 2021 [8].
Change 3 - separating out acquisitions
Assuming this section is useful (it could get huge...) I think having it separate would be useful with an introductory sentence something like:
As with many services firms, Accenture's expansion includes a substantial amount of acquisitions and inorganic growth. In recent years these have included:
Change 4 - merging Strategy & Consulting
2 of the areas have merged - so around line 208 something like this might be useful:
- Accenture Strategy & Consulting provides business, technology, and operations consulting services .[9][10]
--Kitfriendesq (talk) 05:43, 4 October 2021 (UTC)
References
- ^ "Accenture Announces Key Leadership Appointments; Launches Two New Growth Platforms: Accenture Digital and Accenture Strategy". Retrieved 04/10/2021.
{{cite web}}
: Check date values in:|access-date=
(help); line feed character in|title=
at position 49 (help)CS1 maint: url-status (link) - ^ admin. "Accenture CEO Julie Sweet Implements New Global Growth Model | The Consulting Report". Retrieved 2021-10-04.
- ^ "Accenture shuts media auditing business | News". Research Live. Retrieved 2020-02-25.
- ^ "Jean-Marc Ollagnier new CEO of Accenture's European division". Consultancy.eu. Retrieved 2020-05-12.
- ^ www.ETCIO.com. "Karthik Narain to lead $3 billion 'Accenture Cloud First' group - ET CIO". ETCIO.com. Retrieved 2021-01-24.
- ^ Goled, Shraddha (2021-01-12). "Cloud-First Strategy: What's All The Fuss About?". Analytics India Magazine. Retrieved 2021-01-24.
- ^ "Accenture to cut up to 900 UK jobs as pandemic hits demand". the Guardian. 2020-07-01. Retrieved 2021-10-04.
- ^ "Accenture's new bookings at record $59.3 bn for full fiscal year, up 20%". mint. 2021-09-23. Retrieved 2021-10-04.
- ^ "Analyst Commentary: Accenture's digital push will boost consulting prospects". Professional Outsourcing Resources. 3 January 2014. Archived from the original on 20 January 2014. Retrieved 30 January 2014.
- ^ "Accenture Announces Changes to Its Growth Model and Global Management Committee". Silcon.co.uk.
{{cite web}}
: CS1 maint: url-status (link)
Map is wrong
Austria is missing. Accenture definitely has an office there: https://www.accenture.com/at-de https://www.karriere.at/f/accenture https://www.kununu.com/at/accenture1 https://goo.gl/maps/N7bxFeexSEpkSoTB9
Also definitely had before 2016 as I was working there. — Preceding unsigned comment added by 80.120.160.82 (talk) 13:25, 21 January 2022 (UTC)
Spring 2022 updates
Part of an edit requested by an editor with a conflict of interest has been implemented. |
Hi, I'm here to propose updates throughout this article. I bring up this discussion on behalf of Accenture as part of my work at Beutler Ink (as disclosed above).
Specifically, I propose these content changes (updates and new material in green; deletions in red; all citations updated):
- In the introduction, updating the end of the first paragraph with: "Accenture's current clients include 89 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500.[1]" (I acknowledge the primary source here, but I'm seeking to update the text and source already used in the article)
- In History, adding: "In August 2021, Accenture named David Droga as chief executive officer of Accenture Interactive (later renamed Accenture Song).[2][3]"
- In Services and operations, updating Accenture Operations to remove security, as "security" is not mentioned in the source cited. Security actually falls under Accenture Technology. If editors wish to move it there, I would appreciate the correction, but I understand this may not be possible due to a lack of secondary sources for verification.
- In Marketing, branding and identity, updating sentence to read: "As of 2021, Interbrand ranked Accenture No. 32 on its list of best global brands.[4]"
- Updating some of the existing Awards and recognition list:
Pinging 15 in case you are interested, since you reviewed a similar request last year. Thanks, Inkian Jason (talk) 15:26, 7 June 2022 (UTC)
References
- ^ "Fact sheet". Accenture. Retrieved 6 June 2022.
- ^ Vranica, Suzanne (August 19, 2021). "Accenture Elevates Famed Ad Man to Lead Interactive Division". The Wall Street Journal. Retrieved June 6, 2022.
- ^ Beer, Jeff (April 30, 2022). "David Droga changed advertising. Now he wants to kill it". Fast Company. Retrieved June 6, 2022.
- ^ "Best Global Brands 2021". Interbrand. 2021. Retrieved June 6, 2022.
- ^ "The 2022 World's Most Ethical Companies Honoree List". Ethisphere Institute. 2022. Retrieved 6 June 2022.
- ^ "Accenture: #6". Fortune. 2022. Retrieved 6 June 2022.
- ^ "World's Most Admired Companies". Fortune. 2022. Retrieved 6 June 2022.
- @Inkian Jason: Partially done. Specifically, I did #3, #4, #5 (even did a bit more than you asked on #5).
- For #1 (clients include most of the Global 100/500) I am, as you suspected, wary of the primary source, especially about something that is clearly promotional, and in the lead section. It's an important sentence, as it's a good shorthand way to explain Accenture's importance, and I do believe it, so I'm not going to just delete it, but as a rule, it's a bad idea to rely on the company itself for a clearly promotional sentence. Can you find a third party source that says it? Otherwise, fair warning, I, or someone else, may well delete that sentence entirely, which will be a bad thing in general.
- For #2 about David Droga - I really want to add it, but that whole 2020s section is a mess. It's basically a list of acquisitions, of companies that we don't have independent articles for, and many sourced only to Accenture. I'm highly tempted to delete most of that section, and same for 2010s, leaving only the important events, not the daily blow-by-blow. Since Accenture clearly acquires other companies regularly, most of those acquisitions don't seem that important. What is important is, is of course, subjective, but a good rule of thumb is - does the thing written about have its own article, and/or do other reliable sources, not Accenture, write non-trivial articles about the event? So the David Droga bit would probably be fine, we have a good sized article about David Droga, so it's probably important, but I'd be inserting a good bit into a bad section. I don't suppose you'd be willing to suggest an edit that rewrites that whole section to only include the important parts? --GRuban (talk) 16:02, 15 July 2022 (UTC)
- @GRuban: Thanks again! Let me take a look around and see what I can do to help with the concerns you raise about #1 and #2. Inkian Jason (talk) 16:23, 15 July 2022 (UTC)
- @GRuban: I appreciate your patience here. I looked further into issue #1. Unfortunately, I do not have any third-party sources that verify this information. I can make another request to update that info if such a source becomes available. For issue #2, I agree the section needs improvement, and understand why you wouldn't want to insert "a good bit into a bad section". Here's a potential fix in the meantime: Would you consider adding David Droga to the Key people parameter of the infobox, after "Julie Sweet (Chair and CEO)"? Thanks, Inkian Jason (talk) 14:11, 27 July 2022 (UTC)
- Added Droga to 2020s section after all. --GRuban (talk) 13:46, 29 July 2022 (UTC)
- Thank you! Inkian Jason (talk) 14:04, 29 July 2022 (UTC)
- Added Droga to 2020s section after all. --GRuban (talk) 13:46, 29 July 2022 (UTC)
- @GRuban: I appreciate your patience here. I looked further into issue #1. Unfortunately, I do not have any third-party sources that verify this information. I can make another request to update that info if such a source becomes available. For issue #2, I agree the section needs improvement, and understand why you wouldn't want to insert "a good bit into a bad section". Here's a potential fix in the meantime: Would you consider adding David Droga to the Key people parameter of the infobox, after "Julie Sweet (Chair and CEO)"? Thanks, Inkian Jason (talk) 14:11, 27 July 2022 (UTC)
Enron Scandal
The Enron Scandal is the actual reason why the name was changed to Accenture. Why is there no mention of this in the entry? 2607:FEA8:8643:B400:5180:8EC0:6AB8:3D4F (talk) 20:41, 31 July 2022 (UTC)
- Do you have a citation of a reliable source to support your claim? General Ization Talk 20:43, 31 July 2022 (UTC)
- The name change was legally mandated in 1998, several years before the Enron scandal broke. Already during the 1990s, Andersen Consulting and Arthur Andersen were two entirely separate legal entities, outside of AC having to pay AA damages for making more money while still using the Andersen name. Which was part of the reason for the suit already started during the mid-90s that led to the name change, which in turn occured years before the scandal caused by AA, not by AC. No employee of AC ever had anything to do with Enron whatsoever, at least not post-1989. --2003:EF:170A:9244:9D8E:96E:A918:6897 (talk) 17:51, 29 December 2022 (UTC)
- Good catch IP. Done, found a reliable citation and added to the article. CactiStaccingCrane (talk) 03:07, 13 January 2024 (UTC)
- The name change was legally mandated in 1998, several years before the Enron scandal broke. Already during the 1990s, Andersen Consulting and Arthur Andersen were two entirely separate legal entities, outside of AC having to pay AA damages for making more money while still using the Andersen name. Which was part of the reason for the suit already started during the mid-90s that led to the name change, which in turn occured years before the scandal caused by AA, not by AC. No employee of AC ever had anything to do with Enron whatsoever, at least not post-1989. --2003:EF:170A:9244:9D8E:96E:A918:6897 (talk) 17:51, 29 December 2022 (UTC)
- I agree. It was a very public event at the time and the consulting wing, already separate, wanted to isolate themselves further from the scandals associated with Arthur Andersen's failed financial audit of Enron. Stevenmitchell (talk) 18:34, 21 July 2023 (UTC)
Enron
oddly, no discussion of Enron. 2600:1700:2371:77D0:FD05:A2A:8554:449D (talk) 15:00, 31 October 2023 (UTC)
- Done, found a reliable citation and added to the article. CactiStaccingCrane (talk) 03:07, 13 January 2024 (UTC)
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