Fresh (company)
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| Company type | Subsidiary |
|---|---|
| Industry | Cosmetics |
| Founded | 1 January 1991[citation needed] |
| Founders | Lev Glazman Alina Roytberg[1] |
| Headquarters | New York City, New York, US |
Number of locations | 164 stores (2024)[2] |
| Products | Skin care |
Number of employees | 251-500 |
| Parent | LVMH |
| Website | www |
Fresh, Inc. (stylized as fresh) is an American cosmetics retailer which is based in New York City, New York, United States of America. It was founded in 1991 by Alina Roytberg and Lev Glazman. Fresh has 2,771 locations, 225 products, 48 "Fresh" stores.[3] Unable to find products that matched their standards, they decided to create their own. Initially, Fresh featured a small selection of personal care items.
In the 1990s, inspired by their grandparents' use of brown sugar as a mild antiseptic , Roytberg and Lev Glazman their Sugar Collection.[1]
In 1999, LVMH bought a majority stake in Fresh for an undisclosed sum, which allowed the company to “go to the next level with ingredients” and expand internationally.[1] The acquisition also allowed the brand to move into Sephora (also owned by LVMH) and other outlets.
In 2023, Fresh appointed, Ada Lien, who was the LVMH-owned US cosmetics brand’s chief brand and marketing officer, to the role of CEO.[4]
Lawsuits
In 2013, Angela Ebner filed a lawsuit against Fresh.[5] The suit alleged that Fresh engaged in false advertising with the packaging of their Sugar Lip Treatment product being deceptive and misleading. She claimed that the "vastly oversized tubes and boxes" created the impression that each unit contained more lip balm than it actually did. The district court granted Fresh Inc.'s motion to dismiss the case, finding that Ebner's claims failed to state a plausible claim for relief under the FAL or UCL. The Ninth Circuit Court of Appeals affirmed the district court's decision. Ebner's lawsuit was dismissed.
On 14 December 2018, Kharisma McNeil filed a lawsuit against her employer, Fresh Inc. and several individuals alleging she faced discrimination and retaliation throughout her employment. McNeil claimed she was passed over for promotions and salary increases granted to non-Black and non-disabled employees and experienced various discriminatory incidents. The defendants, including LVMH and Fresh, sought to compel arbitration based on an arbitration clause in McNeil's employment agreement. The court granted their motion, effectively staying the lawsuit and requiring McNeil to pursue her claims through arbitration.[6]
Social responsibility
In 2023, Fresh entered into a five-year commitment and partnership with a UNESCO Man and the Biosphere (MAB) Programme in Mauritius. This was to source sustainable black tea for their Tea Elixir Serum.[7]
References
- ^ a b c Sams, Lauren (24 February 2021). "Original 'self-care' skincare company's 30-year journey to success". Australian Financial Review. Retrieved 24 January 2024.
- ^ "Fresh Stores". fresh.
- ^ "Fresh LVMH". LVMH. 13 March 2022.
- ^ "LVMH-owned cosmetics brand Fresh names Ada Lien as CEO". Fashion Network. 14 November 2023.
- ^ Ebner v. Fresh Inc., 838 F.3d 958, 968 (9th Cir. 2016).
- ^ McNeil v. LVMH Inc., No. 18 Civ. 11751 (PAE) (S.D. New York 2019).
- ^ "How the Beauty Brand Fresh Carved a Sustainability-Minded Path to Mauritius". Vanity Fair. 5 June 2023.