Dr. Squatch
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 Dr. Squatch logo | |
| Industry | Personal care products |
|---|---|
| Founded | 2013 in San Diego, California |
| Founders | Jack Haldrup |
| Headquarters | , |
| Products | Hygiene and personal care products for men |
| Website | drsquatch |
Dr. Squatch is an American personal care brand that focuses on products marketed specifically towards men.[1] The company was founded in 2013 in San Diego, and is now based in Los Angeles.[1] Originally producing bar soap, the company added items like toothpaste and natural deodorant to its offerings.[2] Its products are marketed as being “all natural”.
In 2016 Dr. Squatch used a Kickstarter campaign to generate funding.[3] The company grew its visibility by targeting Generation Z on TikTok advertisements in 2021 before signing up for a Superbowl ad.[4]
As of 2021, the company's annual revenue was $100 million per year.[5]
Criticism
In February 2021, Dr. Squatch was criticised for its Super Bowl 2021 advert which featured "all white men" engaging in "manly things that men do". The commercial featured a man opening a pickle jar and another having their hair braided by their daughter.[6] Yardbarker criticised the juvenile humour, describing it as it "trying way too hard."[7]
References
- ^ a b "How this 31-year-old makes millions selling soap online". San Diego Union-Tribune. 2018-09-21. Retrieved 2020-08-27.
- ^ Neff, Jack (3 February 2021). "Dr. Squatch's Super Bowl ad promotes its natural soap for all kinds of men". AdAge. Retrieved 16 February 2024.
- ^ Feldman, Amy (8 February 2021). "Before Its Splashy Super Bowl Ad, Soap Startup Dr. Squatch Built A $100 Million Business". Forbes Magazine. Retrieved 16 February 2024.
- ^ Williams, Robert (4 November 2021). "How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok". Marketing Dive. Retrieved 16 February 2024.
- ^ "Dr. Squatch Scales to $100 Million with Natural Soaps for Men". Practical Ecommerce. 2021-01-22. Retrieved 2022-04-23.
- ^ Poggi, Jeanine (5 February 2021). "Super Bowl LV advertisers tackle diversity, inclusion with mixed results". Ad Age. New York City: Crain Communications. Archived from the original on 11 May 2022. Retrieved 11 May 2022.
- ^ Mueller, Chris (8 February 2021). "The best and worst commercials from Super Bowl LV". Yardbarker. Burlingame, California. Archived from the original on 11 May 2022. Retrieved 11 May 2022.
External links
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