Pepsi Max
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| Type | Diet Cola |
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| Manufacturer | PepsiCo, Inc. |
| Country of origin | Italy, UK |
| Introduced | April 5, 1993; (30 years ago) |
| Variants | Pepsi Max Cappucino, Pepsi Max Twist, Pepsi Max Punch |
| Related products | Pepsi ONE, Diet Pepsi |
| Website | pepsi |
Pepsi Max (also known as Pepsi Zero Sugar and Pepsi Black in some countries) is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi, except for Norway, where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.
A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "Pepsi Zero Sugar" in late 2016.
See also
References
- Kotabe, M. and Helsen, K. Global Marketing Management, John Wiley & Sons, 2004. ISBN 0-471-23062-6