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Feastables

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Feastables LLC
Company typePrivate
IndustryFood processing
FoundedJanuary 29, 2022; 2 years ago (2022-01-29)
Founder
Headquarters
United States
Key people
  • Jim Murray (CEO)
Products
OwnerJimmy Donaldson
Websitefeastables.com

Feastables is a chocolate and snack brand created by YouTuber and entrepreneur James "Jimmy" Donaldson, famously known online as MrBeast. In January 2022, Jimmy announced the creation of his company which launched its own brand of chocolate bars called "MrBeast Bars".[1]

History

Feastables founder Jimmy Donaldson in 2023
The Feastables logo (2022-2023)

In 2021, Donaldson enlisted Jim Murray, the former president of protein bar company Rxbar, to help him build the Feastables product. Murray later became co-founder and CEO of the company.[2]

The original Feastables Bar (then-known as the MrBeast Bar), prior to the redesign

At launch, Feastables offered 3 flavors of bars, "Original", "Almond" and "Quinoa Crunch". The launch corresponded with a sweepstakes campaign with over $1 million in prizes, including 10 grand prize winners who would receive a chance to compete for a chocolate factory in a future video, a reference to Charlie and the Chocolate Factory.[3] The video was released in June 2022, which featured Gordon Ramsay as a cake judge and a $500,000 cash prize.[4][5] The video contained a series of elimination challenges where the winner won the chocolate factory, and had cameos from competitive eaters Matt Stonie and Joey Chestnut.[6] On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes.[7][8] Feastables reportedly made $10 million in its first few months of operation.[9]

On March 3, 2023, Donaldson asked fans on Twitter to "clean up the presentation" of Feastables displays on store shelves. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew criticism and accusations that Feastables was exploiting fans for unpaid labor.[10][11]

On April 7, 2023, Donaldson revealed that Feastables collaborated with Karl Jacobs, a secondary host for MrBeast, to release a line of gummy candy called "Karl Gummies".[12][13]

Initially available only at Walmart, in May 2023 Feastables became available at 7-Eleven locations, including Speedway and Stripes locations.[14] The other locations are, Albertsons, Jewel-Osco, Vons, Carrs Safeway, Food Lover's Market, United Supermarkets, Randalls, Tom Thumb, Haggen, ACME, Star Market, Shaw's, Kings, Balducci's, Pavilions, and Target.[15][16] In July 2023, Donaldson announced that Feastables was launched in the UK in every Asda and SPAR.[17] Feastables expanded to Australia and New Zealand in September 2023 with the chocolate bars available at Woolworths and Countdown supermarkets in their respective countries.[18][19] In October 2023, Feastables expanded to South Africa, with the brand becoming available at Walmart-owned Makro and Game stores nationwide.[20][21] In 2024, it also got available in Ollie's Bargain Outlet stores for 79 cents each.

File:Feastables Bar.png
A Feastables Bar after the rebranding.

On October 2, 2023, MrBeast announced that Feastables had teamed up with the Charlotte Hornets to debut a new logo and become their official jersey patch sponsor for the 2023–24 NBA season.[22][23]

In February 2024, the new logo officially started appearing in packages and the recipe of the bar was changed. The name of "MrBeast Bar" was dropped and the "Deez Nutz" bar was renamed to "Peanut Butter" due to a lawsuit by the flavored peanut company “Dee’s Nuts”.[24]

Products

A Feastables Peanut Butter bar split in half to reveal peanut butter
A Feastables Milk Crunch chocolate bar split in half to reveal crisp rice
Feastables Peanut Butter and Milk Crunch flavors
A Feastables Milk Chocolate bar

Feastables

Feastables Snack Bars

  • Chocolate Chip
  • Double Chocolate
  • Peanut Butter Chocolate

MrBeast Cookies

  • Chocolate Chip[27]
  • Double Chocolate Chip
  • Peanut Butter Chocolate Chip[30]
  • Oatmeal Raisin
A circular yellow gummy viewed from above
A circular yellow gummy viewed from the side
Karl Gummies from the top and side

Karl Gummies

  • Sour Green Apple[31]
  • Sour Blue Raspberry [31]

Retired products

MrBeast Bars

  • Quinoa Crunch Chocolate, later replaced with Crunch
  • Corpse Cookies and Creme Chocolate[32]

Notes

  1. ^
    Formerly Deez Nutz.
  2. ^
    Formerly Original Chocolate.
  3. ^
    Formerly Original Chocolate Sea Salt.

References

  1. ^ "MrBeast Launches Better-For-You Snacking Brand Feastables". AP NEWS. January 29, 2022. Archived from the original on January 29, 2022. Retrieved June 13, 2023.
  2. ^ Perelli, Amanda (May 9, 2022). "How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars". Business Insider. Archived from the original on May 5, 2022. Retrieved July 20, 2023.
  3. ^ Marcin, Tim (January 29, 2022). "I tried MrBeast's new chocolate bars. They're pretty good!". Mashable. Archived from the original on February 5, 2022. Retrieved February 5, 2022.
  4. ^ Diaz, Eric (June 9, 2022). "Uncanny Replica of Willy Wonka's Chocolate Factory Is Unsettling And Delicious". Nerdist. Archived from the original on June 10, 2022. Retrieved June 11, 2022.
  5. ^ Cheong, Charissa (June 6, 2022). "MrBeast recreated Willy Wonka's chocolate factory, featuring a toilet made of cake, a dessert contest judged by Gordon Ramsay, and a 'chocolate waterfall'". Insider. Archived from the original on October 18, 2023. Retrieved June 11, 2022.
  6. ^ "MrBeast releases Willy Wonka's Chocolate Factory video made in Kinston". Neuse News. June 7, 2022. Archived from the original on June 7, 2022. Retrieved June 7, 2022.
  7. ^ Deck, Colton (February 2, 2022). "MrBeast teams up with Turtle Beach and ROCCAT for Feastables launch giveaway". Daily Dot. Archived from the original on February 5, 2022. Retrieved February 5, 2022.
  8. ^ "Turtle Beach and ROCCAT Team-Up With MrBeast's New Feastables Snack Brand for Epic Gaming Accessory Giveaway". Business Wire. February 2, 2022. Archived from the original on February 5, 2022. Retrieved February 5, 2022.
  9. ^ Perelli, Amanda. "How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars". Business Insider. Archived from the original on January 25, 2023. Retrieved January 25, 2023.
  10. ^ Grisafi, Patricia (March 7, 2023). "MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart". The Daily Dot. Archived from the original on March 25, 2023. Retrieved March 25, 2023.
  11. ^ "MrBeast stirs backlash after asking fans to fix Walmart displays for his Feastables chocolate bars". NBC News. March 6, 2023. Archived from the original on March 25, 2023. Retrieved March 25, 2023.
  12. ^ "MrBeast drops new Feastables gummies in collaboration with Karl Jacobs". Dexerto. April 7, 2023. Archived from the original on May 13, 2023. Retrieved April 7, 2023.
  13. ^ "I Sent Karl To The Moon". YouTube. April 7, 2023. Archived from the original on May 13, 2023. Retrieved April 7, 2023.
  14. ^ a b "Feastables are now on shelves in every 7–11 and Speedway". Tubefilter. May 25, 2023. Archived from the original on May 25, 2023. Retrieved June 13, 2023.
  15. ^ "Top 15 Locations to Purchase MrBeast's Feastables Chocolate!". MrBeast News. October 7, 2023. Retrieved November 25, 2023.
  16. ^ "Store Locator". Feastables. Retrieved November 25, 2023.
  17. ^ "Secret MrBeast Video". feastables.com. Archived from the original on June 10, 2023. Retrieved June 20, 2023.
  18. ^ Haque, Madhurima (September 2023). "YouTuber MrBeast's cult chocolate line Feastables is coming to Australia this week". 9Honey. Archived from the original on September 21, 2023. Retrieved October 5, 2023.
  19. ^ Waiwiri-Smith, Lyric (September 20, 2023). "Kiwi parents freak as YouTuber's chocolate sells out nationwide". Stuff. Archived from the original on October 2, 2023. Retrieved October 5, 2023.
  20. ^ "Forget Prime, MrBeast's chocolate bars are coming to Makro and Game — for R50 each". My Broadband. October 18, 2023. Retrieved October 18, 2023.
  21. ^ "Feastables will be on shelves at Game and Makro". Bizcommunity. Retrieved October 18, 2023.
  22. ^ Roth, Emma (October 2, 2023). "MrBeast is putting his snack brand's logo on NBA jerseys". The Verge. Archived from the original on October 14, 2023. Retrieved October 14, 2023.
  23. ^ Fischer, Sara. "Charlotte Hornets sign MrBeast's "Feastables" as official jersey patch partner". Axios. Archived from the original on October 15, 2023. Retrieved October 14, 2023.
  24. ^ Horetski, Dylan (February 12, 2024). "MrBeast unveils huge Feastables changes after 'Deez Nutz' copyright dispute". Dexerto. Retrieved February 14, 2024.
  25. ^ Maytray, Pranav (April 26, 2023). "MrBeast's chocolate brand Feastables launches Deez Nuts and Milk Crunch in the UK". FirstSportz. Archived from the original on July 1, 2023. Retrieved July 1, 2023.
  26. ^ a b Smith, Georgina (January 30, 2022). "How to buy MrBeast's 'Feastables' chocolate bars". Dexerto. Archived from the original on January 30, 2022. Retrieved July 1, 2023.
  27. ^ a b c Hale, James (May 25, 2023). "Feastables are now on shelves in every 7-11 and Speedway". Tubefilter. Archived from the original on May 25, 2023. Retrieved July 1, 2023.
  28. ^ a b "Peanut Butter". feastables.com. Retrieved February 12, 2024.
  29. ^ Halder, Rituraj (February 14, 2023). ""It's Our Best One" - Fans Couldn't Help With Their Theories as MrBeast Teases Brand New Product". EssentiallySports. Archived from the original on July 1, 2023. Retrieved July 1, 2023.
  30. ^ "Peanut Butter Chocolate Chip Cookies - 6 Pack". Feastables. Archived from the original on July 1, 2023. Retrieved July 1, 2023.
  31. ^ a b Greer, Jamie (April 10, 2023). "Fans of YouTube's MrBeast not happy with UK price of new sweets". Liverpool Echo. Archived from the original on October 18, 2023. Retrieved July 1, 2023.
  32. ^ Gutelle, Sam (October 11, 2022). "MrBeast and Corpse Husband have teamed up to launch the latest Feastables chocolate bar". Tubefilter. Archived from the original on October 11, 2022. Retrieved July 1, 2023.
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