Zombie trademark

A zombie trademark or "zombie mark" is an abandoned trademark from a brand or company which is revived by a new enterprise with no affiliation to the former brand. The purpose of reviving an abandoned trademark is to capitalize on the recognition and goodwill that consumers had for the older, unaffiliated brand. This can be especially useful to newcomers in an industry who want to reduce the cost and time needed to build up brand recognition and consumer trust, which they can accomplish by linking their products to an older trademark. The legality of re-using trademarks which have been removed from registration has been contested in countries such as Singapore and New Zealand.