Reputation parasitism
Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market his own product.[1] The legal concept of reputation parasitism originates in the Nordic nations.[2] In many places it is illegal to do so. For instance in Sweden it is outlawed according to Marknadsföringslagen ("Swedish Marketing Act") (1995:450). Examples include having a product in a design that is very similar to an existing product[3] or using a similar name.[4]
See also
References
- ^ Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel
- ^ Samelin, Jessica (2016-08-29). "Reputation parasitism: functioning concept or failed attempt?". Lexology. Retrieved 2024-04-24.
- ^ MD 2005:13
- ^ SMH: Versace puts stopper in local wine of same name
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