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Game Informer
The July 2011 issue's cover
Former editors
  • Andy McNamara
  • Andrew Reiner
  • Matt Miller
CategoriesVideo game
FrequencyEvery 5 weeks (10 per year)
PublisherGameStop
Total circulation
First issueAugust 1991; 33 years ago (1991-08)
Final issue
Number		July 2024; 4 months ago (2024-07)[1]
368[1]
CountryUnited States
Based inMinneapolis
LanguageEnglish
Websitewww.gameinformer.com Edit this at Wikidata
ISSN1067-6392
OCLC870151871

Game Informer (GI)[a] was an American monthly video game magazine featuring articles, news, strategy, and reviews of video games and game consoles. It debuted in August 1991, when the video game retailer FuncoLand started publishing an in-house newsletter.[3][4] It was acquired by the retailer GameStop, which bought FuncoLand in 2000. Due to this, a large amount of promotion was done in-store, which contributed to the success of the magazine. As of June 2017, it was the fifth-most popular magazine by copies circulated.

In August 2024, GameStop discontinued Game Informer after 33 years of publication and 368 issues.[1][5] The associated website was also shut down with its digital archive removed.[6][7]

History

Magazine

Game Informer covers, c. 2005

Game Informer debuted in August 1991 as a six-page magazine. It was published every two months until November 1994, when the magazine began to be released monthly.[8]

Since 2001 Game Informer has been published by Cathy Preston, who has been working as part of the production team since 2000.[9] It was under her that the publication became an integral part of GameStop's customer loyalty program, Power Up Rewards.[10] In 2020, Preston retired from Game Informer after 20 years leaving a lasting legacy. Mary Lugones has taken over the role as publisher for Game Informer.

In 2010, Game Informer became the 5th largest magazine in the US with 5 million copies sold, ahead of popular publications like Time, Sports Illustrated, and Playboy.[11] By 2011, Game Informer had become the 3rd largest magazine in the US, topping 8 million copies circulated.[12] However, in 2014 it had fallen to 4th place with 6.9 million copies sold.[13] Figures in 2017 placed the magazine at 4th place with over 7 million copies sold.[14] The financial success of Game Informer has been attributed to its good relationship with publishers, ties to GameStop, and the lack of gaming-magazine competition.[11]

The April edition of Game Informer includes 'an annual feature Game Infarcer, an April Fools' Day prank. In the cover box head appears "World's #1 Pretend Magazine" where would ordinarily appear "World's #1 Video Game Magazine" -- "Parody" is found at the cover bottom. Game Infarcer articles are accredited to the fictional editor-in-chief Darth Clark, who is addressed in hate mail every year sent to Game Informer. The heated responses to parody articles are often featured in later Game Informer issues.[15][16]

Game Informer has included four "Sacred Cow Barbecues".[17] Similar in style to a celebrity roast, the occasion is meant to "knock some of gaming's most revered icons off their high and mighty pedestals".[18] The first Sacred Cow Barbecues featured in issue 158 (June 2006).[19] Other issues featuring Sacred Cow Barbecues are: 183 (July 2008),[18] 211 (November 2010),[20] and 261 (January 2015).[21] Sacred Cow Barbecues articles are considered controversial among those gamers who are not amused by their favorite games being mocked.[21]

In August 2019, after months of declining financials for GameStop, about half of the current Game Informer staff were let go, part of the larger cut of more than 120 jobs by GameStop as part of the store's effort to improve their financial performance. These included some staff members that had been working at Game Informer for over 10 years, some were out on vacation during the time of the layoff. As a result of the layoff, other Game Informer staff also left of their own will, including video editor Ben Hanson. Ben Hanson eventually started his own podcast called MinnMax, in the process recruiting some of the Game Informer staff that was laid off.[22] In March 2020 there was again another set of layoffs at Game Informer, this time not affecting editors but instead people who worked in other departments of Game Informer.[23]

In late June 2020, longtime editor-in-chief and founder Andy McNamara announced he was leaving Game Informer, to be the Global Director of Integrated Comms for Shooters & Star Wars at Electronic Arts, and that former senior editor Andrew Reiner would be taking his place as editor-in-chief. McNamara, who had at the time stopped reviewing games for Game Informer, instead focused solely on writing stories and behind the scenes work, came back to give his final review, The Last of Us Part II. After leaving Game Informer, he eventually said that the layoffs had a big impact on his decision to move on.[24]

On November 4, 2021, the official website announced that every issue from then on would have a small print run variant known as Game Informer Gold. This version uses high quality paper and an alternate cover and is limited to 50 copies. The first copy was given away on November 6 for their Extra Life charity livestream.[25]

In the summer of 2022, three more Game Informer staff were laid off: John Carson, Wesley LeBlanc, and Creative Director Jeff Akervik, who had worked at the publication for over 14 years.[26] Andrew Reiner left Game Informer in September 2022 to become a game developer, thus leaving Game Informer with no original staff. Matt Miller, who has worked at Game Informer since 2004, was promoted to editor-in-chief. In Fall 2022, Kyle Hilliard (who was previously laid off) returned.[27]

Game Informer launched a new print magazine subscription, standalone from GameStop's Power Up Rewards, in March 2024. The program, which launched at a special annual price of $19.91 (commemorating the company's founding year), offers 10 print issues per year and digital magazine access.[28]

On August 2, 2024, GameStop leadership abruptly shuttered the publication and laid off its staff. The publication's website was replaced with a static "farewell" page, making old articles unreadable. The July 2024 issue was its 367th and final issue.[1][5][6] Current and former staff bemoaned the sudden closure.[29] Morgan Park of PC Gamer reported that GameStop announced the shutdown publicly on the Game Informer X account, however, the "Game Informer staff suggested they had nothing to do with the brief, cringey statement that reads like ChatGPT output".[6] Park highlighted that the Game Informer X account went briefly active on August 5, 2024 when "a former Game Informer staffer seemingly took the reins one last time to share a proper farewell" which included images of the Game Informer masthead; after this farewell was posted, the Game Informer X account was wiped and "no longer exists, just like the website. It seems GameStop didn't appreciate Game Informer wanting to go out on its own terms".[6] Aftermath then published a roundup from former Game Informer staff to eulogize the magazine in their own words.[30]

Website

Game Informer Online was originally launched in August 1996 and featured daily news updates as well as articles. Justin Leeper and Matthew Kato were hired on in November 1999 as full-time web editors. As part of the GameStop purchase of the magazine, this original GameInformer.com site was closed around January 2001.[31] Both Leeper and Kato were eventually placed on the editorial staff of the magazine.

GI Online was revived, at the same domain name, in September 2003, with a full redesign and many additional features, such as a review database, frequent news updates, and exclusive "Unlimited" content for subscribers. It was managed by Billy Berghammer, creator of PlanetGameCube.com (now known as NintendoWorldReport.com).[32] Berghammer is currently the editor-in-chief at EGM Media Group [33]

In March 2009, the online staff began creating the code for what would be the latest redesign to date. The redesign was to release hand-in-hand with the magazine's own redesign. On October 1, 2009, the newly redesigned website was live, with a welcome message from Editor-In-Chief Andy McNamara. Many new features were introduced, including a rebuilt media player, a feed highlighting the site activity of the website's users, and the ability to create user reviews.[34] At the same time, the magazine's podcast, The Game Informer Show, was launched.[35]

Each year, in January or February, Game Informer's editors count and judge the "Top 50 Games of [last year]". The games are sorted in order of release date. They do not have rankings, but they do commemorate special games with awards like Game of the Year and other examples. They also have top ten charts of differing categories, both in the "Top 50" section of the website and in the regular magazine.

In August each year, Game Informer included an "E3 Hot 50", a special section that reviews the year's E3 (Electronic Entertainment Expo) and most to all of its games, which also temporarily replaces the "Previews" section of the print edition.

When the magazine folded in 2024, the website's content was deleted and replaced with a splash page announcing the closure for any links to the website.[5][6][7] Aftermath reported that there are independent archival projects "in the works".[30]

Australian edition

In November 2009, Game Informer was launched in Australia by former Australian GamePro, Gameplayer and Official PlayStation Magazine editor Chris Stead and publisher Citrus Media.[36] By June 2010, Game Informer Australia had become the first local games publication to pass 10,000 subscribers. By August 18, 2010, it had become Australia's biggest-selling video games publication.[37]

Game Informer Australia was closed down on April 18, 2019, as a result of cost-cutting measures from its publishing company EB Games Australia.[38]

GI Australia editor David Milner noted on Twitter that despite the fact that "readership was up 19% over the last year", that "Recent ad sales, however, did not really reflect this"; he also noted the failed attempt at EB Games Australia's corporate parent GameStop to find a buyer after months on the market, causing their shares to drop.[39]

Reviews

Game Informer reviewed games since the early 16 bit era. At the time of their closing, they reviewed games on PCs; consoles including PlayStation 5, PlayStation 4, PlayStation VR, Xbox Series X, Xbox One and Nintendo Switch; and mobile devices running Android and iOS.[40] Game Informer used to give separate reviews of the same game for each console for which that game was released; starting in the mid-2000s, GI has published just one consolidated review for the game, while provides notes on the pros and cons of each version. Older games, three per issue, were given brief reviews in the magazine's "Classic GI" section (compared with the game's original review score, if one exists). This was discontinued in 2009, months before the redesign of the magazine. The magazine's staff rate games on a scale of 1 to 10 with quarter-point intervals. A score of 1 to 5 is considered terrible (in many issues, 1 is noted as a joke reason for the score, for instance, "Duplicates in lootboxes" in issue 295);[41] 6 to 7 is "average", a decently playable, and sometimes fun (but flawed) game; and 10 is a rare, "outstanding", nearly perfect game.[42] Gameinformer started reviewing games on the 8bit systems.

Game of the Year winners

Year Game
1992 Street Fighter II
1993 Mortal Kombat
1994 Donkey Kong Country
1995 Donkey Kong Country 2: Diddy's Kong Quest
1996 Super Mario 64
1997 Final Fantasy VII
1998 The Legend of Zelda: Ocarina of Time
1999 Tony Hawk's Pro Skater
2000 Tony Hawk's Pro Skater 2
2001 Metal Gear Solid 2: Sons of Liberty
2002 Grand Theft Auto: Vice City
2003 The Legend of Zelda: The Wind Waker
2004 Halo 2
2005 Resident Evil 4
2006 The Legend of Zelda: Twilight Princess
2007 BioShock
2008 Grand Theft Auto IV
2009 Uncharted 2: Among Thieves
2010 Red Dead Redemption
2011 The Elder Scrolls V: Skyrim
2012 Mass Effect 3
2013 The Last of Us
2014 Dragon Age: Inquisition
2015 The Witcher 3: Wild Hunt
2016 Overwatch
2017 The Legend of Zelda: Breath of the Wild
2018 God of War
2019 Control
2020 The Last of Us Part II
2021 Halo Infinite
2022 Elden Ring
2023 The Legend of Zelda: Tears of the Kingdom

Notes

  1. ^ Most often stylized gameinformer from the 2010s onward. Previous title stylizations included GAME INFORMER in the 1990s, and GAMEINFORMER in the 2000s, though the latter has also appeared on some issues as recently as 2020, most often when using a special stylization to mimic the logo of the cover-story game.

References

  1. ^ a b c d e f Moreau, Jordan (August 2, 2024). "Game Informer Magazine Shuts Down After 33 Years". Variety. Retrieved August 2, 2024.
  2. ^ "News & Views | AAM". blog.auditedmedia.com. Archived from the original on January 27, 2021. Retrieved Jan 29, 2021.
  3. ^ "Top 100 U.S. Magazines by Circulation" (PDF). PSAResearch.com. PSA Research Center. Archived from the original (PDF) on April 14, 2016. Retrieved February 6, 2016.
  4. ^ "10 Years of Game Informer" (August 2001). Game Informer, p. 42. "In August 1991, FuncoLand began publishing a six-page circular to be handed out free in all of its retail locations."
  5. ^ a b c Gach, Ethan (2 August 2024). "GameStop Shuts Down Game Informer, The Longest-Running Gaming Magazine In The US". Kotaku. Retrieved 2 August 2024.
  6. ^ a b c d e Park, Morgan (August 5, 2024). "'Our 33-year legacy deserves a genuine goodbye': Game Informer staff tweets one last goodbye after all of their work was deleted, then GameStop nukes the account from orbit". PC Gamer. Retrieved August 5, 2024.
  7. ^ a b Binder, Matt (August 3, 2024). "Looks like GameStop just shut down 'Game Informer' magazine and killed its archive". Mashable. Retrieved August 5, 2024.
  8. ^ "GameInformer". Game Informer. GameStop. Archived from the original on February 12, 2010. Retrieved November 20, 2014.
  9. ^ Hanson, Ben (October 13, 2016). "GI Show – Reliving 25 Years Of Game Informer History". Game Informer. GameStop. Archived from the original on October 15, 2016. Retrieved February 10, 2017.
  10. ^ Gaudiosi, John (September 23, 2014). "10 powerful women in video games". Fortune.com. Archived from the original on December 2, 2016. Retrieved February 10, 2017.
  11. ^ a b Tassi, Paul (February 8, 2011). "Game Informer Jumps a Third in Circulation to Become Fifth Largest Magazine in US". Forbes. Forbes, LLC. Archived from the original on February 11, 2017. Retrieved February 10, 2017.
  12. ^ Tassi, Paul (September 10, 2012). "GameStop Propels Game Informer to Become 3rd Most Read Magazine". Forbes. Forbes, LLC. Archived from the original on February 11, 2017. Retrieved February 10, 2017.
  13. ^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. December 31, 2015. Archived from the original on July 24, 2012. Retrieved June 1, 2016.
  14. ^ "Company Profile". Game Informer. GameStop. Archived from the original on October 4, 2009. Retrieved February 10, 2017.
  15. ^ Marchiafava, Jeff (May 10, 2011). "The Return of Darth Clark". Gameinformer.com. Archived from the original on February 12, 2017. Retrieved February 11, 2017.
  16. ^ Marchiafava, Jeff (May 8, 2014). "Darth Clark Strikes Again". GameInformer.com. Archived from the original on February 12, 2017. Retrieved February 11, 2017.
  17. ^ Marchiafava, Jeff (December 3, 2014). "Making The Fourth Inaugural Sacred Cow Barbecue Art". Game Informer. GameStop. Archived from the original on December 13, 2014. Retrieved February 11, 2017.
  18. ^ a b Game Informer Issue 183 inFamous
  19. ^ Game Informer, issue 158 (June 2006)
  20. ^ Game Informer, issue 213 (January 2011) p. 8; Turi, Tim (October 6, 2010). "November Cover Revealed: Resistance 3". Game Informer. GameStop. Archived from the original on October 8, 2010. Retrieved February 11, 2017.
  21. ^ a b Marchiafava, Jeff (February 3, 2015). "Sacred Cow Barbecue Strikes Again". Game Informer. GameStop. Archived from the original on February 7, 2015. Retrieved February 11, 2017.
  22. ^ Schreier, Jason (August 20, 2019). "GameStop Lays Off Over 100 People, Including Nearly Half of Game Informer's Staff". Kotaku. Archived from the original on August 20, 2019. Retrieved August 20, 2019.
  23. ^ "GI Update: Publisher Cathy Preston Retires". Game Informer. Archived from the original on March 14, 2020.
  24. ^ Favis, Elise (June 30, 2020). "Editor-in-Chief Andy McNamara leaves Game Informer after 29 years". Washington Post. Archived from the original on February 6, 2021. Retrieved March 14, 2021.
  25. ^ Reiner, Andrew (2021-11-04). "Introducing Game Informer Gold, An Ultra-Rare Gaming Collectible". Game Informer. Archived from the original on November 4, 2021. Retrieved 2022-08-14.
  26. ^ Aken, Alex Van (2022-10-28). "Bayonetta 3, Game Informer Layoffs, And Alex Stadnik Says Goodbye". Game Informer. Archived from the original on July 14, 2022. Retrieved 2024-04-03.
  27. ^ "This is My Last Week at Game Informer". Game Informer. Archived from the original on September 13, 2022.
  28. ^ Miller, Matt. "Announcing The New Game Informer Magazine Subscription". Game Informer. Archived from the original on March 27, 2024. Retrieved 2024-04-03.
  29. ^ Zwiezen, Zack (2 August 2024). "The Internet Reacts To The Death Of Game Informer". Kotaku. Retrieved 2 August 2024.
  30. ^ a b "Goodbye Game Informer, Games Journalism Won't – And Wouldn't – Be The Same Without You - Aftermath". Aftermath. August 7, 2024. Retrieved August 7, 2024.
  31. ^ "On the Web" (August 2001). Game Informer, p. 49. "Sadly, this ill-fated site was to last little more that [sic] a year, as gameinformer.com would fall prey to the massive meltdown of the Internet economy in February [of 2001]."
  32. ^ "About Billy Berghammer". Game Informer Online. Archived from the original on May 3, 2009.
  33. ^ Gilbert, Ben (May 15, 2010). "EGM Now hires industry vet Billy Berghammer as group EIC". Joystiq. AOL. Archived from the original on January 28, 2015. Retrieved November 20, 2014.
  34. ^ Mcnamara, Andy (October 1, 2009). "Welcome To The New GameInformer.com". www.GameInformer.com. Archived from the original on December 25, 2014. Retrieved November 20, 2014.
  35. ^ Andy Mcnamara, September 29, 2009,The Inaugural Game Informer Show: Episode 1 Archived 2019-11-27 at the Wayback Machine Game Informer
  36. ^ Wildgoose, David (November 3, 2009). "Game Informer Magazine Launches Aussie Edition". Kotaku. Univision Communications. Archived from the original on November 6, 2009. Retrieved November 3, 2009.
  37. ^ "Game Informer Officially Australia's #1 Games Magazine". EB Games. Archived from the original on August 26, 2010. Retrieved August 18, 2010.
  38. ^ McAloon, Alissa (April 18, 2019). "Game Informer Australia closed down in wake of GameStop cuts". gamasutra. Archived from the original on April 18, 2019. Retrieved April 18, 2019.
  39. ^ "David Milner statement via Twitter". Twitter. Archived from the original on May 7, 2019. Retrieved April 17, 2019.
  40. ^ Game Informer, issue 323 pp. 80
  41. ^ Game Informer, issue 295, p. 70
  42. ^ Game Informer, issue 251 (March 2014), p. 84
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