Camel (cigarette)
Camel is a brand of cigarettes that was introduced by U.S. company R.J. Reynolds Tobacco (RJR) in 1913. Most Camels contain a blend of Turkish and Virginia tobacco.
History
Camel cigarettes were originally blended to have a milder taste in contrast to brands that were considered much harsher at the time of its introduction. In addition, they were advance promoted, prior to official release, by a careful advertising campaign that included "teasers" which merely stated that "the Camels are coming" (a play on the old Scottish folk song, "The Campbells Are Coming"). This marketing style was, in fact, a prototype for attempts to sway public opinion that coincided with the United States' entry into the First World War, and later the Second World War. Another promotion strategy was the use of a Circus camel, 'Old Joe', which was driven through town and used to distribute free cigarettes. Old Joe was used as the model for the camel on the package.
The brand's catch-phrase slogan, used for decades, was "I'd walk a mile for a Camel!"
The most famous historical style of Camel cigarettes is the soft pack of the regular, unfiltered variety. Camel regulars achieved the zenith of their popularity through personalities such as news broadcaster Edward R. Murrow, who smoked up to four packs of Camel regulars per day, in effect using a Camel cigarette as his trademark.
In late 1987, RJR created Joe Camel as the mascot for the brand. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie.[1] This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a somewhat more adult campaign which appealed to the desires of twenty-somethings to meet -- or be -- beautiful and exotic women (desires they nonetheless share with teenagers) in 1930s attire and themes.
In Europe, Camel is also a brand of cigarette rolling papers and cigarette roll-your-own tobacco. It maintains a top 20 level brand of RYO tobacco and papers in Northern Europe.
In 2005, Camel implemented new changes to the Turkish flavors by adding the name on the cigarette paper and changing the filter color and design. A blend called "Turkish Silver", a light version of both the Turkish Gold and Royal varieties, also became available that year. When smoked, the text on the paper is often still visible on the ashes.
Winston-Salem, North Carolina, the city where R.J.R. was founded, was nicknamed "Camel City" at one time because of the brand's popularity. However, this name is passing out of usage among locals.
From 1972-1993, Camel was the title sponsor of the then-popular IMSA auto racing series.
The Turkish tobacco that is used in Camel cigarettes has a much more distinctive odor when burned as compared to other cigarettes. It generally has a darker, browner smell to the smoke.
Marketing
The camel in the logo is of the dromedary variety. In languages other than English, a distinction is made between camels and dromedaries, so the name and image don't coincide. The name was chosen because in the early 20th century travels to far away places were in vogue and a camel symbolised that nicely.
Packaging
The package artwork was used by progressive rock band Camel for their second album Mirage (including the package sides to make for a square image).
The Camel pack is featured prominently in Tom Robbins novel Still Life with Woodpecker, billed as "a love story that happens inside a pack of cigarettes." The books artwork is modeled after a pack of Camels, and the package artwork and history are discussed extensively in the book, and it is also mentions that a pack of Camels is the best friend you have in prison.
Background
Curiously, the background of the scene appears to be Egyptian rather than Turkish, an inconsistency with the content of Turkish tobacco. It should also be pointed out that camels are not native to Turkey. This artwork was done in a time when the average American consumer would have likely pictured this sort of Egyptian backdrop when thinking of Turkey. The image seems to stem from an ancient Egyptian boardgame called Hyena. The hyena is simply replaced by the camel, while the background scene remains the same.
Naked man
Of trivial interest is the image of the camel on the packet itself. According to legend, the artist who drew the image of the camel was Belgian. He didn't like the marketing manager from Camel[citation needed], so he placed a "Manneken Pis" in his image. When closely examined, the shading in the upper part of the leg defines the shape of the peeing boy, famous (in Belgium). There is also an image of a baboon or other primate sitting in the camel's posterior end; some even say there is an eagles head in its neck and a fish in its midsection. It is considered highly unlikely that these images were placed there on purpose, and that these phenomena are most likely a product of the imagination.[2]
Package texts
The reverse sides of most packs or boxes of Camel cigarettes display the following text:
- Turkish tobacco is the world's smoothest, most aromatic leaf. Blending it with more robust domestic tobaccos is the secret to Camel's distinctive flavor and world-class smoothness.
The reverse side of unfiltered "soft pack" Camel cigarettes, as of July, 2006, displays this text:
- Don't look for premiums or coupons, as the cost of the tobaccos blended in Camel Cigarettes prohibits the use of them.
Or alternatively can be seen displaying the text (later removed from some packets with the introduction of health warning messages):
- Camel, a premium blend of the finest quality tobaccos, provides genuine smoking pleasure.
Camel Cash
Camel Cash or "C-Note" (C-Note = 5 US cents) is a coupon stuck to the back of filtered varieties of Camel cigarettes. It is made to resemble currency and can be exchanged for items from Camel's Camel Cash catalogue. The artwork has changed many times over the years, and in the past included the face of Joe Camel (the controversial cartoon camel), much in the same way as presidents are featured on American currency. Camel Cash redemption expired on March 31, 2007.
Headline text
Joe Camel
Joe Camel was a controversial cartoon camel that primarily appeared in advertisements for Camel, but also appeared on "Camel Cash". Joe Camel came under scrutiny as some considered use of the character to be advertising directed at children. Joe Camel's face, in particular his nose and snout, is said by some to resemble male genitalia. This speculation was driven by the "Naked Man" image already on the front of the pack, and the combination of the two perhaps fed speculation of either image. His image was removed from Camel Cash, and at the same time (July 1997) discontinued in advertisements. Now, some people even call the cigarette a "Joe"
Varieties
Camel cigarettes come in the following varieties:
- Signature Blends (Frost, Infused, Robust, & Mellow) (Launching Spring 2007)
- No. 9 (Menthol and Regular)
- Subtle Flavour (Blue in UK)
- Orange (often seen in Italy)
- Filters (King Size, 100s and 99s)
- Lights (King Size, 100s and 99s)
- Ultra Lights (King Size and 100s)
- Smoothes
- Natural Flavour
- Wides Filters
- Wides Lights
- Wides Menthol
- Wides Menthol Lights
- Menthol
- Menthol Lights
- Regular (unfiltered)
- Helander Rare
- Camel Lights
- Special Lights (King Size and 100s)
- Turkish Jade (Menthol; King Size and 100s)
- Turkish Jade Lights (Menthol; King Size and 100s)
- Turkish Silver
- Turkish Gold (King Size and 100s)
- Turkish Royal
- Kamel Reds
- Kamel Reds Lights
- Kamel Menthe
- Kamel Menthe Lights
In addition, "Exotic Blends" were available in tins (recently discontinued due to settlement with Attorney General). These include:
- Samsun
- Basma
- Cinnzabar
- Twist
- Crema
- Izmir Stinger
- Rare
Rare 2001 Rare 2002
- Rare Menthol 2001
Rare Menthol 2002
- Dark Mint
- Mandarin Mint
- Mandalay Lime
- Aegean Spice
- Bayou Blast
- Beach Breezer
- Margarita Mixer
- Midnight Madness
- Back Alley Blend
- Kauai Kolada
- Twista Lime
- Warm Winter Toffee
- Winter Mocha Mint
- Snake Eyes Scotch
- BlackJack Gin
- ScrewDriver Slots
References
- ^ "Brand logo recognition by children aged 3 to 6 years". Fischer PM, Schwartz MP, Richards JW Jr, Goldstein AO, Rojas TH, JAMA, 1991 Dec 11;266(22):3145-8 PMID 1956101. Retrieved March 6.
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