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Mantra (Jennie song)

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"Mantra"
Single by Jennie
LanguageEnglish
ReleasedOctober 11, 2024
Genre
Length2:16
Label
Songwriter(s)
Producer(s)
Jennie singles chronology
"Spot!"
(2024) 		"Mantra"
(2024)
Music video
"Mantra" on YouTube

"Mantra" is a song by South Korean singer and rapper Jennie. It was released through Odd Atelier and Columbia Records on October 11, 2024, as the lead single from her upcoming debut studio album. It is Jennie's first release under her own label and her first solo single since departing YG Entertainment and Interscope Records as a solo artist in 2023. The song was written and composed by various contributors, including Jennie, Claudia Valentina, and Zikai, and was produced by El Guincho, Jelli Dorman, Jumpa, and Serban Cazan. It has been described as a dance-pop and R&B song that incorporates a disco bassline, with lyrics that celebrate girl power.

Background and release

After not renewing her contract with YG Entertainment for solo activities, Jennie founded her own record label named Odd Atelier in November 2023.[1] It was further announced on September 8, 2024, that she had signed as a solo artist with Columbia Records in partnership with OA.[2] She began teasing new music by posting a video on September 25 of herself hanging a bulletin advertisement that read "Calling all pretty girls." She followed this the next day with a photo of herself standing in an outdoor parking lot with the number 1011 on the side, teasing an October 11 release.[3]

She continued posting video teasers in upcoming days, one of herself in the same parking lot with the caption "☎️ PRE-TTY-GIRL" and another captioned "Picked up the phone" showing her tear off a copy of a phone number printed on the bulletin advertisement. On September 28, a video titled "Presenting… 🍵" was released which featured Jennie acting out six rules of the "pretty girl mantra" as listed by the narrator, who stated pretty girls are driven, practise self-love, love animals, sleep well, treat themselves and avoid drama. The day after, she shared photos of her leg and waist with the word "mantra" tattooed on them in cursive.[4] On the 30th, she officially announced the single's name as "Mantra" and its release date of October 11 with a flirty teaser video containing a snippet of Jennie singing about girls having fun.[5]

Composition and lyrics

At the Chanel spring 2025 show for Paris Fashion Week, Jennie described the song to Vogue as a "fun, upbeat anthem that celebrates girl power and inspires every woman to shine in her own way with confidence".[6] Stereogum described the song as Jennie's take on "messy, bratty pop" with a disco bassline.[7] Meanwhile, Hits called it a "dance-pop gem".[8] The song has "a heavy dose of R&B".[9]

Critical reception

Professional ratings
Review scores
SourceRating
NME[10]

In a review for NME, Puah Ziwei scored "Mantra" four out of five stars and praised it as a "confident, sassy declaration" with a "daring acapella opening [that] makes way for a chant-worthy chorus", but criticized the track for its brevity.[10] L'Officiel Philippines' Andrei Santos lauded the song for its electrifying and infectious production, positively describing it as "a bold anthem that channels Jennie's unshakeable confidence and carefree spirit".[11]

Accolades

Music program awards
Program Date Ref.
M Countdown October 17, 2024 [12]

Music video

Directed by Tanu Muino, the music video begins with a little girl singing along to "Mantra" in the backseat of two men car in rush hour on the Santa Ana Freeway, referencing a scene from the 1998 film Rush Hour, where Julia Hsu as the little girl Soo-yung Han is kidnapped by Jackie Chan as Chief Inspector Lee and Chris Tucker as Detective James Carter while singing along to "Fantasy" by Mariah Carey on their car backseat.[13] Afterwards, Jennie is shown performing the track in a variety of looks across Los Angeles and the Greater area, including the Petersen Automotive Museum, The Bloc Los Angeles Parking Garage in Downtown, Beverly Hills, and the crossroad of Ross Street & 37th Street in Vernon.[14]

Personnel

Credits adapted from Tidal.[15]

  • Jennie – vocals, songwriting
  • Billy Walsh – songwriting
  • Claudia Valentina – songwriting
  • Elle Campbell – songwriting
  • Jelli Dorman – songwriting, production, background vocals, engineering, vocal engineering, vocal production
  • Jumpa – songwriting, production
  • Serban Ionut Cazan – songwriting, production
  • Zikai – songwriting
  • El Guincho – production, clapping, drums, keyboards, percussion, synth bass, synthesizer
  • Kuk Harrell – recording, vocal engineering, vocal production
  • Serban Ghenea – mixing
  • Will Quinnell – mastering
  • Bryce Bordone – assistant engineer
  • Kuk Harrell – vocal engineering, vocal production

Charts

Chart performance for "Mantra"
Chart (2024) Peak
position
Ireland (IRMA)[16] 82
Japan Download Songs (Billboard Japan)[17] 83
Lithuania (AGATA)[18] 69
New Zealand (Recorded Music NZ)[19] 32
South Korea (Circle)[20] 52
UK Singles (OCC)[21] 37

Release history

Release formats for "Mantra"
Region Date Format Label Ref.
Various October 11, 2024
[22]
Italy October 18, 2024 Radio airplay Sony [23]

See also

References

  1. ^ Hwang, Hye-jin (December 24, 2023). "블랙핑크 제니, 독립 레이블 '오드 아틀리에' 설립...YG와 따로 또 같이". Newsen (in Korean). Archived from the original on December 24, 2023. Retrieved December 24, 2023.
  2. ^ Aswad, Jem (September 8, 2024). "Blackpink's Jennie Signs Solo Deal With Columbia Records". Variety. Archived from the original on September 8, 2024. Retrieved September 8, 2024.
  3. ^ Dash, Pratyusha (September 27, 2024). "BLACKPINK's Jennie teases October 11 comeback date for previously hinted solo single". Pinkvilla. Archived from the original on September 27, 2024. Retrieved September 27, 2024.
  4. ^ Chin, Carmen (September 30, 2024). "BLACKPINK's Jennie hints at new music with "pretty girl mantra" teaser". NME. Archived from the original on September 30, 2024. Retrieved September 30, 2024.
  5. ^ Mier, Tomás (October 1, 2024). "Jennie Announces Solo Single 'Mantra' With Flirty Teaser: 'Girls Just Gotta Have Fun'". Rolling Stone. Archived from the original on October 1, 2024. Retrieved October 1, 2024.
  6. ^ Allaire, Christian (October 2, 2024). "Jennie Talks Going Blonde, What She's Collecting, And The Inspiration Behind Her New Single". Vogue. Archived from the original on October 2, 2024. Retrieved October 2, 2024.
  7. ^ "Blackpink's JENNIE Releases New Solo Single "Mantra"". Stereogum. October 11, 2024. Retrieved October 11, 2024.
  8. ^ "HERE'S YOUR "MANTRA": JENNIE HAS ARRIVED". HITS Daily Double. Retrieved October 11, 2024.
  9. ^ "Superstar Jennie releases new single 'Mantra'". Women In Pop. October 11, 2024. Retrieved October 13, 2024.
  10. ^ a b Ziwei, Puah (October 11, 2024). "Jennie's new single 'Mantra' is a satisfying extension of the BLACKPINK blueprint". NME. Archived from the original on October 13, 2024. Retrieved October 13, 2024.
  11. ^ Santos, Andrei (October 11, 2024). "BLACKPINK's Jennie Drops Powerful New Single 'Mantra'". L'Officiel Philippines. Archived from the original on October 13, 2024. Retrieved October 13, 2024.
  12. ^ Lee, Ye-jin (October 17, 2024). 제니, 8년만 '엠카' 컴백…레전드 미모, 카리나 꺾고 첫 음방 1위 [엑's 이슈] [Jennie is back on "M Countdown" for the first time in 8 years...Legendary beauty beat Karina to win first place on a music show. [Ex's issue]] (in Korean). Xsports News. Retrieved October 17, 2024 – via Nate.
  13. ^ Yeo, Gladys (October 11, 2024). "BLACKPINK's Jennie kicks off new solo era with new single, 'Mantra'". NME. Archived from the original on October 13, 2024. Retrieved October 13, 2024.
  14. ^ Spanos, Brittany (October 10, 2024). "Jennie Launches New Era With a Pretty Girl 'Mantra'". Rolling Stone. Archived from the original on October 11, 2024. Retrieved October 13, 2024.
  15. ^ "Credits / Mantra / JENNIE". Tidal. October 11, 2024.
  16. ^ "IRMA – Irish Charts (Week 42, 2024)". Irish Recorded Music Association. Retrieved October 19, 2024.
  17. ^ "Billboard Japan Download Songs – Week of October 16, 2024". Billboard Japan (in Japanese). Retrieved October 16, 2024.
  18. ^ "2024 42-os savaitės klausomiausi (Top 100)" (in Lithuanian). AGATA. October 18, 2024. Retrieved October 18, 2024.
  19. ^ "NZ Top 40 Singles Chart". Recorded Music NZ. October 21, 2024. Retrieved October 18, 2024.
  20. ^ "Digital Chart – Week 41 of 2024". Circle Chart (in Korean). Retrieved October 17, 2024.
  21. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved October 18, 2024.
  22. ^ Aniftos, Rania (October 11, 2024). "BLACKPINK's Jennie Drops Empowering New Single 'Mantra': Stream It Now". Billboard. Retrieved October 11, 2024.
  23. ^ Sisti, Sara (October 11, 2024). "JENNIE - Mantra (Radio Date: 18-10-2024)". EarOne (in Italian). Retrieved October 11, 2024.
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