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Advanced Media Broadcasting System

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Advanced Media Broadcasting System
Company typePrivate
IndustryMass Media, Broadcasting
Founded1994
Founders
  • Jose Luis "Bobet" Vera
  • Jinji Buhain
Headquarters8/F Vista Campus Tower 1, Cayetano Blvd.,
Taguig, Metro Manila
,
Philippines
Key people
ProductsAll Radio 103.5, ALLTV
OwnerPrime Asset Ventures, Inc.
ParentPlanet Cable (Streamtech)
Websitealltv.ph

Advanced Media Broadcasting System (AMBS) is a broadcast media company in the Philippines. Its main offices and facilities are located at Unit 906A of the Paragon Plaza Building and at the 3rd Floor of Starmalls EDSA Shaw complex, both in Mandaluyong, Metro Manila.

Founded in 1994 by the Vera family, it is owned by the Villar Group-backed Prime Asset Ventures through Planet Cable.

History

Early years

The Vera family, under the aegis of Quest Broadcasting head attorney Jose Luis Vera, established Advanced Media Broadcasting System in 1994, with its Congressional franchise granted the following year.[1] With the help of Jinji Buhain (niece of then-Manila Auxiliary Bishop Teodoro Buhain), AMBS bought 103.5 DWCS from the Roman Catholic Archdiocese of Manila and changed its callsign to DWKX which gave the birth of adult contemporary station K-Lite. The station, along with four other Vera-controlled Metro Manila stations - (Jam 88.3, Wave 89.1, Magic 89.9 and 99.5 RT) and the Killerbee provincial network - formed The Radio Partners in the early 2000s before being reorganized in 2011 under the new Tiger 22 Media group.

Under Villar ownership

In 2019, AMBS was granted a 25-year legislative franchise extension under Republic Act No. 11253, albeit without President Rodrigo Duterte's signature as the bill lapsed into law after 30 days of inaction.[2][3] The Vera family and AMBS president Andrew Santiago, however, decided to sell the company to Planet Cable of real estate magnate and businessman-politician Manny Villar after its FM station (K-Lite) was in the red due the effects of the COVID-19 pandemic.[4][5]

On January 5, 2022, the National Telecommunications Commission (NTC) awarded AMBS a provisional authority to operate for the digital Channel 16 frequency (previously assigned to ABS-CBN Corporation) for an 18-month test broadcast period; and for the analog Channel 2 frequency under a temporary assignment for simulcast purposes until analog shut-off in 2023.[6][7] The construction of AMBS's own digital terrestrial television network in Metro Manila was expected to be completed in July 2022.[8][9]

In June 2022, AMBS Manila began its test broadcast.[10] On September 1, 2022, TV Host Willie Revillame announced that the TV station of AMBS will be named as ALLTV. Initially targeted on October 1, 2022,[11] ALLTV made its soft launch on September 13, 2022, at 12 pm PHT, with plans of expanding it nationwide by the end of the year or even sooner; the grand launch will take place in early 2023. On July 15, 2022, during his contract signing with AMBS, Revillame announced that his variety show Wowowin would return on ALLTV since its final broadcast on GMA Network on February 11, 2022.[12]

Partnership with ABS-CBN

On April 15, 2024, ABS-CBN's flagship news programs TV Patrol and TV Patrol Weekend, as well as morning talk show Magandang Buhay, along with programs from Jeepney TV and later noontime program It's Showtime and comedy show Goin' Bulilit, commenced airing on ALLTV. This marked the return of some ABS-CBN programs on channels 2 and 16 in Mega Manila and regional channels, frequencies previously held by the said content provider. The partnership between ABS-CBN and AMBS was formalized after the two companies signed content agreements on April 23, 2024, which took effect on May 13, 2024.[13][14][15][16][17][18]

Stations

Radio

Branding Callsign Frequency Power Location
All Radio DWOW 103.5 MHz 25 kW Metro Manila
— DXKM 106.3 MHz 10 kW General Santos

Television

Analog (until end-2024)

Branding Callsign Channel Power kW (ERP) Type Location (Transmitter site)
ALLTV2 DZMV-TV 2 30 kW (Max: 100 kW) Originating Sgt. Esguerra Avenue cor. Mother Ignacia Street, Quezon City, Metro Manila
ALLTV2 Isabela PA 5 kW Relay Maharlika Hi-way, Brgy. Victory Norte, Santiago, Isabela
ALLTV Botolan 13 Brgy. Burgos, Botolan, Zambales
ALLTV11 Naga 11 10 kW Panganiban Drive, Naga, Camarines Sur
ALLTV10 Iloilo 10 10 kW Brgy. Alaguisoc, Jordan, Guimaras under Iloilo City
ALLTV12 Dumaguete 12 5 kW Mt. Palinpinon, Valencia, Negros Oriental under Dumaguete
ALLTV4 Iligan 4 6/F Elena Tower Bldg., Andres Bonifacio Ave. (Tibanga Highway), Iligan
ALLTV4 Cagayan de Oro 10 kW Macapagal Dr. (formerly Greenhills Rd.), Brgy. Bulua, Cagayan de Oro
ALLTV4 Davao Broadcast Ave., Shrine Hills, Matina, Davao City
ALLTV3 General Santos 3 Brgy. City Heights, General Santos
ALLTV3 Zamboanga San Jose Road, Zamboanga City

Digital

AMBS' upcoming expansion of its digital terrestrial television will be announced soon as possible in bigger key cities nationwide.

Branding Callsign Ch. # Frequency Type Power kW (ERP) Location (Transmitter site)
ALLTV2 Manila DZMV-TV 16 485.143 MHz Originating 10 kW (Max: 30 kW) Sgt. Esguerra Avenue cor. Mother Ignacia Street, Quezon City, Metro Manila
ALLTV Baguio PA 30 569.143 MHz Relay 10 kW Mt. Sto. Tomas, Tuba, Benguet under Baguio
ALLTV Pampanga 34 593.143 MHz 5 kW Brgy. Lara, San Fernando, Pampanga
ALLTV Tarlac MacArthur Highway, Brgy. Sto. Cristo, Tarlac City
ALLTV Batangas 46 665.143 MHz 10 kW Mt. Banoy, Brgy. Talumpok East, Batangas City
ALLTV10 Iloilo 16 485.143 MHz Brgy. Alaguisoc, Jordan, Guimaras under Iloilo City
ALLTV Bacolod Mt. Kanlandog, Murcia, Negros Occidental under Bacolod
ALLTV Cebu Mt. Busay, Brgy. Babag 1, Cebu City
ALLTV4 Cagayan de Oro Macapagal Dr. (formerly Greenhills Rd.), Brgy. Bulua, Cagayan de Oro
ALLTV4 Davao Broadcast Ave., Shrine Hills, Matina, Davao City

ALLTV Manila conducted a test broadcast in Metro Manila from June 27 to September 12, 2022. The station began its broadcast through soft launch on September 13, 2022.[19]

ALLTV via cable and satellite television

Cable/Satellite Provider Ch. # Coverage
Cablelink 2 Metro Manila
Sky Cable 13 Metro Manila
Cignal 16 Nationwide
G Sat 2 Nationwide
SatLite 16 Nationwide
Planet Cable 2 Provincial
FiliTV 10 Nationwide

References

  1. ^ "Republic Act No. 8061". The Corpus Juris. 15 June 1995.
  2. ^ "Republic Act No. 11253". The Corpus Juris. 25 June 2019.
  3. ^ "Republic Act No. 11253 | GOVPH".
  4. ^ "House Concurrent Resolution No. 21" (PDF).
  5. ^ Fernandez, Daniza (September 23, 2021). "4 broadcasting franchise applications get Senate panel's nod". Inquirer.net. Retrieved November 27, 2021.
  6. ^ Amojelar, Darwin (January 25, 2022). "Villar firm bags NTC license, to use ABS-CBN frequencies". Manila Standard. Retrieved January 25, 2022.
  7. ^ Rey, Aika (January 25, 2022). "Manny Villar gets ABS-CBN frequencies". Rappler. Retrieved January 25, 2022.
  8. ^ Iglesias, Myla (January 27, 2022). "AMBS given 6 months to build DTT network". Malaya. Retrieved May 2, 2022.
  9. ^ "Advanced Media Broadcasting System Inc. ni dating Senador Manny Villar, nakuha ang broadcast frequencies ng ABS-CBN". RMN. Retrieved January 26, 2022.
  10. ^ "AMBS Channel 2 starts test broadcast for network opening". pep.ph. June 27, 2022. Retrieved July 13, 2022.
  11. ^ "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022.
  12. ^ Ramos, Neil (July 16, 2022). "Willie Revillame signs with AMBS". Manila Bulletin.
  13. ^ "TV Patrol to air on ALLTV beginning April 15". ABS-CBN News. April 13, 2024. Retrieved April 14, 2024.
  14. ^ Garcia, Nick (April 23, 2024). "ABS-CBN, Villar's AMBS formally announce partnership to bring Kapamilya shows on ALLTV". The Philippine Star. Retrieved April 23, 2024.
  15. ^ Byx Almacen (April 30, 2024). "Eere sa ALLTV: Regine Velasquez 'di iiwanan ang 'Magandang Buhay'". Abante (in Tagalog).
  16. ^ Richard de Leon (2024-06-18). "Tahimik lang: It's Showtime balik-Channel 2, napapanood na rin sa ALLTV". balita.net.ph. Retrieved 2024-06-18.
  17. ^ Deveza, Reyma (31 May 2024). "'Goin' Bulilit' returning to TV on June 17". ABS-CBN News. Retrieved 31 May 2024.
  18. ^ ""It's Showtime" kids and Baby Giant headline return of "Goin Bulilit"". ABS-CBN Entertainment. ABS-CBN Corporation. 28 June 2024. Retrieved 16 September 2024.
  19. ^ "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022.
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