Village Cooking Channel
| Village Cooking Channel | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Origin | Chinna Veeramangalam, Pudukkottai, Tamil Nadu, India | ||||||||||||
| YouTube information | |||||||||||||
| Also known as | VCC | ||||||||||||
| Channel | |||||||||||||
| Created by |
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| Location | Chinna Veeramangalam | ||||||||||||
| Years active | 2018–present | ||||||||||||
| Genre | Cooking | ||||||||||||
| Subscribers | 26.7 million[1] | ||||||||||||
| Total views | 7.7 billion[1] | ||||||||||||
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Last updated: 4 Sep 2024 World Most Subscribed Cookery Channel | |||||||||||||
Village Cooking Channel is an Indian Tamil language YouTube Channel, popularly known as VCC. They are known for their videos on traditional village food cooking in open fields.[2] As of Nov 2023, it had 22.9 million subscribers on YouTube and became the first Tamil YouTube channel to receive the first Diamond Creator Award.[3] Several of their videos have more than 100 million views and 'Watermelon Juice' video is the most popular one with 225 million views as of Nov 2023.
Background
[edit]The channel is being run by family members, consisting of brothers V. Subramanian (the cameraman), V. Ayyanar, V. Murugesan, their cousin T. Muthumanickam, their brother-in-law G. Tamilselvan and are led by their grandfather and former chef M. Periyathambi.[4] Periyathambi is a well-known caterer in the village of Chinna Veeramangalam, Pudukkottai, Tamil Nadu.
The channel employs the use of traditional vessels and cauldrons to cook a variety of dishes, using traditional methods (no modern equipment is used). After filming the video, the team have their share of food and later, it is served at old-age homes and orphanages in their village.[4][5]
In January 2021, Rahul Gandhi joined their outdoor cooking for mushroom biryani in Karur, which enhanced the channel's popularity even further.[6][7][8] On 4 July 2021, the channel donated 1 Million rupees to Tamil Nadu Chief Minister Public Relief Fund for fight against COVID-19 pandemic.[9]
Reception
[edit]Accolades
[edit]Its unique style has won Black Sheep Digital Award for Best Food Programme in February 2021.[10][11] They have also won The Behindwoods Gold Best Digital Content Creator award in 2021.
In other media
[edit]Owing to their popularity, the members were featured in cameo appearances in Vikram (2022), marking their film debut.
References
[edit]- ^ a b "About Village Cooking Channel". YouTube.
- ^ "From Tamil Delicacies To Paneer Butter Masala - This Village Cooking Channel has taken youtube by strom". Outlook India. Retrieved 4 July 2021.
- ^ "ஒரு கோடி சப்ஸ்கிரைபர் பெற்ற Village Cooking Channel: ரூ.10 லட்சம் கொரோனா நிவாரண நிதி". Puthiyathalaimurai. Retrieved 5 July 2021.
- ^ a b "This grandad and cousins have rocked Youtube with their Village Cooking Channel". OnManorama. Manorama Online. 25 January 2021. Retrieved 5 June 2021.
- ^ "ദ് ഗ്രേറ്റ് നാടൻ കുക്കിങ്: പെരിയതമ്പിക്കും പയ്യന്മാർക്കും മാസവരുമാനം പത്തുലക്ഷം!". Manorama. Retrieved 4 July 2021.
- ^ "Rahul Gandhi joins TN's 'Village Cooking Channel' for mushroom biryani; social media's new favourite". Hindustan Times. 30 January 2021. Retrieved 4 July 2021.
- ^ "'Village Cooking Channel': Meet YouTube's favourite chefs who impressed Rahul Gandhi with their mushroom biryani!". The New Indian Express. The New Indian Express. 7 February 2021. Retrieved 8 April 2021.
- ^ "TN's popular 'Village Cooking Channel' gets a guest — Rahul Gandhi relishing Biriyani". The News Minutes. 30 January 2021. Retrieved 4 July 2021.
- ^ "Village Cooking Channel: 1 கோடி சப்ஸ்கிரைபர்கள், 10 லட்சம் கொரோனா நிவாரண நிதி - கலக்கும் வில்லேஜ் குக்கிங் சேனல்!". News18 Tamil. Retrieved 5 July 2021.
- ^ "This YouTube channel by Indian farmer-chefs features feasts from the village and beyond". The Hindu. The Hindu Publishing Group. 23 April 2020. Retrieved 5 June 2021.
- ^ "Black Sheep Digital Awards 2021 Winners List: These are the winners of Black Sheep Awards". The News crunch. Retrieved 4 July 2021.