Passion Pop
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Passion Pop is an Australian alcoholic drink consisting of carbonated flavoured juice. It was created by Frank “Pop” Miranda from 1977 to 1978 at the C-Sekda winery in Griffith, New South Wales. The rights for the drink were then sold to Australian Vintage, which now owns and produces the beverage.[1] It comes in four flavours: passion fruit (original), mixed berry, strawberry (pink), and watermelon.[2]
Description
Passion Pop is labelled as a carbonated, flavoured juice. At 9.5% alcohol, one 750 mL Champagne-style glass bottle contains 5.6 standard drinks. It was one of the first beverage products in Australia to utilize a plastic stopper (or "cork").[3]
Marketing
The Passion Pop label reads "Perfect for sharing with friends, delightfully fruity and refreshing."[4]
In November 2023, citing a 29% decrease in sales over the preceding three years, Australian Vintage launched the "Passion for Pop" campaign in order to increase sales again.[5]
Public image
In Australian pop culture, Passion Pop is associated with underage drinking,[4] with BuzzFeed labelling it "an iconic Australian beverage, usually enjoyed by teenagers drinking in parks".[6] In 2008, the New South Wales Police Force launched "Operation Passion Pop" to fight underage drinking.[7]
See also
References
- ^ "Passion Pop - Australian Vintage". avlwines.com.au. Retrieved 25 April 2024.
- ^ "OUR PRODUCTS". PassionPop. Retrieved 25 April 2024.
- ^ Maynard (17 June 2005). "I'll have half a dozen "Old Farts" and a "Legover", thanks". 1233 ABC Newcastle. Archived from the original on 8 February 2007.
- ^ a b "Someone Found Passion Pop On The Menu At a Restaurant In Sri Lanka And The Fine Vintage Is Selling For $60 A Bottle". GOAT. 19 April 2018. Retrieved 8 July 2023.
- ^ "WHAT'S POPPIN'". PassionPop. Retrieved 24 October 2024.
- ^ Skelley, Jemima (16 October 2015). "Passion Pop Is Goddamn Iconic And You Haters Need To Leave". BuzzFeed. Archived from the original on 20 August 2023. Retrieved 8 July 2023.
- ^ "Operation Passion Pop fights underage drinking". ABC News. 8 July 2008. Retrieved 8 July 2023.