Nick Jr.
- This article is about the U.S. television block of programming on Nickelodeon. For the British channel, see Nick Jr. (UK) and for the Australian channel, see Nick Jr. Australia.
| File:Nickjr logo.jpg | |
| Type | Cable network (cartoons), broadcast over Nickelodeon |
|---|---|
| Country | |
| Availability | National |
| Owner | MTV Networks (Viacom) |
Launch date | 1988 |
Official website | http://www.nickjr.com/ |
Nick Jr. is part of the Nickelodeon programming channel, and takes over Nickelodeon every morning from 9am to 2pm EST. It is aimed at a preschool-age audience.
Programming during this block are generally seen without commercial interruption. However, commercials during this block are seen between programs, instead of during the programs themselves.
History
Buildup
Before 1988, many shows that might be associated with a preschool audience were broadcast on Nickelodeon, but were not specifically distinguished in their own programming block. Most preschool programs were shown roughly between the hours of 8 AM and 3 PM Eastern, which approximates the hours in which older children might be in school.[1]
1988–1994
By the end of 1988, the Nick Jr. brand was in place and in use, with an approximate six hour portion of the Nickelodeon broadcast day, from 9 A.M. to 3 P.M. Eastern time.[2]
The logo for the new Nick Jr. brand became a distinctive feature for the block. While Nickelodeon used a completely orange logo, Nick. Jr. used an orange 'Nick' and a light blue 'Jr', with the blue always smaller than the orange. The logo typically depicted a parent, or older sibling, and child, but varied in the shape or species (e.g. two rabbits, two simplified human figures, two trees), which remains in use today.
Until 1989, a former staple of the Nickelodeon lineup, Pinwheel was featured, and eventually replaced by Eureeka's Castle. Much of the remaining time in the lineup, particularly early in this time period, was devoted to animated series, many of which were of foreign origin (David the Gnome, Noozles, The Adventures of the Little Koala, The Little Prince). Programming in the vein of live action and puppeted preschool programming also appeared during this time
1994–2004
There is evidence to suggest that the Nick Jr. brand was formalized in some way in 1994, despite the name being used before 1994[3]. Nickelodeon's own website states that Nick Jr. was "founded" in 1994[4]. This was also the year in which Nick Jr. introduced "Face", an animated, two-dimensional face that changed color throughout his segments and introduced or wrapped up shows and smaller variety pieces. Programming during this period included Allegra's Window, Bob the Builder, Gullah Gullah Island, and The Busy World of Richard Scarry. Face, in the context of its segments, was capable of materializing objects such as beach balls, scuba gear, space ships and stars, and of creating any number of foley sound effects including a signature three note "trumpet" noise used to lead up to the name Nick Jr..
2004–present
In the U.S., Nick Jr. has a new mascot named Piper, an opossum. Piper O'Possum, as the character is known, is also the daytime presenter of the British version of Nick Jr. and Nick Jr. 2. Piper is voiced by Allison Brustofski. On Nick Jr.'s British service, Piper is voiced by a British voice-over actor.
There is a CD with music from Nick Jr. shows available titled Dance and Sing: The Best of Nick Jr.
CBS and Telemundo cross programming
From 2000 to 2001 and from 2004 to 2006, Nick Jr. also ran a Saturday morning children's block for CBS entitled Nick Jr. on CBS, featuring shows from the programming block. Between 2001 and 2004, it was part of the general Nick on CBS block, which also included programming from the main Nickelodeon channel. The block was replaced September 16, 2006, when the DiC-programmed KOL Secret Slumber Party on CBS began.
Until the fall of 2006, Spanish language US network Telemundo offered Nick Jr. programming in Spanish on Saturday and Sunday mornings, as part of the Nickelodeon en Telemundo block, which featured such shows as Rugrats and Dora the Explorer. In the fall of 2006, Nick programming was replaced with a Spanish-language version of NBC's qubo block.
Former and current slogans
- "Nick Jr. just for you!" (1988-1999)
- "Nick Jr. is just for me!" (1999-2001)
- "Nick Jr. Play To Learn" (2001-2003)
past
- "Nick Jr. Play Along" (2003-2004)
- "Nick Jr. Play Along and learn" (2004-present)