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Thizz Entertainment

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Thizz Entertainment
Founded2001
FounderMac Dre
Curtis Nelson
Distributor(s)Independent
GenreHyphy, Gangsta Rap,
Country of originUS
Official websiteMySpace

Thizz Entertainment is a San Francisco Bay Area based, independent record label, created in the late 1990s by the late Bay Area rapper Mac Dre and close friend Curtis "Kilo Curt" Nelson. Andre Hicks, better known by his stage name Mac Dre, first gained popularity in the early 1990s and started his first record label, Romp Productions. After being charged with conspiring to commit several bank robberies (that were directly linked to Mac Dre's "Romper Room Gang"), Dre was sentenced to five years in prison in 1992. After his release in 1996, Mac Dre relocated to Sacramento and decided to change the name of his record label from "Romp" to "Thizz Entertainment", supposedly to downplay his connection with the gang that led to his incarceration. During this time, Mac Dre's local popularity steadily rose. On November 1, 2004, Mac Dre was shot after a performance in Kansas City, Missouri. When Mac Dre died, Curtis Nelson took control over the label and remains the current owner today.

Music

The label is known for producing "feel good music", a playful genre of hip-hop coined by Mac Dre "blending Shock G’s nasally sonic smirk with E-40’s love of language and odd vocal inflections." It is also partially responsible for the Northern California hyphy movement. The word 'thizz' has its roots in Ecstasy usage, Bay Area slang for getting high on MDMA. After Mac Dre's death, the label continued to release albums, with more than 50 released since 2004. Over sixty artists have released albums through Thizz Entertainment and it's various divisions. PSD, Messy Marv and Keak Da Sneak bring life back to Thizz Nation with an album due in the spring of 2007 on SMC Recordings.


Mistah Fab also has a new CD called the Yellow Bus Rider.The hit single, Ghost Ride It has been a hit in Northern California radio stations. The music video for "Ghost Ride it" hit number one on a recent. countdown of Rap Videos on MTV.F.A.B. also hosts "Yellow Bus Radio" Friday nights from 10pm-Midnight on Wild 94.9/KYLD-FM.

Distribution

Reflective of the great changes taking place in the music industry today, this independent label is succeeding by nurturing a music scene largely ignored by the major record labels, and their promotional dollars. Thizz Entertainment stays on the pulse of trends in local hyphy hip-hop culture, releasing successful albums by many locally esteemed artists through the power of the Internet and word of mouth. They offer the benefit of corporate name recognition to artists who otherwise might not be able to successfully push a record. In exchange for a cut of the profits, Thizz lends logistical support and promotional dollars, as well as the "Mac Dre Presents" logo. As is the case with many independent labels, releasing a record with Thizz Entertainment exposes them to potential new fans through association with other popular artists on the label roster. Additionally, Thizz Entertainment sponsors parties and other promotional events.

Current roster

Albums

Black Mafia: "Mac Dre Presents - Tha Family Reunion' (2005)
Litttle Bruce: "Mac Dre Presents - Little Bruce"(2003)< 'Little Bruce-The Truth'(2006) br />City Side Crew: "City Side Crooks" (2006)
Cognito: "Knucklehead Theatre" (2006)
Crest Creepas: "Mac Dre - Tha Thizzic Room" (2005)
Dubee: "Turf Matic"(2003)-Last of the thizzin breed(2007)
Fendi Boyz: "Money Movement" (2006)
J. Diggs: "Both Sides of the Gate" (2003), "Mac Dre Presents - California Livin Part 2" (2005), "Bay Commission" (2006)
Keak da Sneak: "Farm Boyz Starring Keak" (2006)
Rydah J. Klyde: "Tha Fly Gangsta" (2003), "Mac Dre Presents - What's Really Thizzin?" (2005)
Mac Dre: "Heart of a Gangsta, Mind of a Hustla" (2001), "It's Not What You Say, It's How You Say It" (2001), "Dammit Man and Friends: City Slickers" (2002), "Mac Dre Presents - The Rompalation III" (2002), "Best of Mac Dre" (2002), "Appearances" (2004), "Best of Mac Dre II" (2004), "Genie of the Lamp" (2004), "Da U.S. Open: Mall Macenroe VS. Andre Macassi" (2005), "Don't Hate the Player, Hate the Game 2" (2005), "Mac Dre Presents - 23109 - Exhibition of Speed Soundtrack" (2005), "Mac Dre Presents Thizz Nation Vol.3" (2005), "15 Years Deep" (2005), "16 Wit Dre Hosted by DJ Backside" (2006), "Alaska 2 tha Bay" (2006), "Bay Bosses Vol.1" (2006), "Best of Mac Dre Vol.3" (2006), "Da U.S Open" (2006), "Back 'N Da Hood", "Thizzelle Washington","Pill Cinton"

Thizz Entertainment Divisions

References

Swan, Rachel (2006-3-15). "Feelin' Their Thizzle". SF Weekly. Retrieved 2007-2-12. {{cite news}}: Check date values in: |accessdate= and |date= (help)
Caples, Garrett (2005-6-27). "Nation of Thizzlam". SF Bay Guardian. Retrieved 2007-2-12. {{cite news}}: Check date values in: |accessdate= and |date= (help)
Arnold, Eric K (2007-2-10). "Major Labels' Hyphy 2.0". East Bay Express. Retrieved 2007-2-16. {{cite news}}: Check date values in: |accessdate= and |date= (help)
Arnold, Eric K (2007-2-7). "Bay Area, On Your Feet!". East Bay Express. Retrieved 2007-2-16. {{cite news}}: Check date values in: |accessdate= and |date= (help)

See also