WMMO
| Broadcast area | Orlando, Florida |
|---|---|
| Frequency | 98.9 MHz |
| Branding | 98-9 WMMO |
| Programming | |
| Format | Adult Hits/ Rock A.C. |
| Ownership | |
| Owner | Cox Communications |
| WCFB, WDBO, WHTQ, WMMO, WPYO, WWKA part of Cox cluster with TV station WFTV | |
| History | |
First air date | 1990 |
Call sign meaning | May mean More Music for Orlando, though the station took similar call signs from WMMS in Cleveland |
| Technical information | |
| Class | C2 |
| ERP | 50kW |
| Links | |
| Website | www.wmmo.com |
WMMO is a Cox Radio station in Orlando, Florida, broadcasting at 98.9 FM with an Adult Hits format. The station signed on as WEZO in 1990 before taking its current callsign. Previous owners of this station include Infinity Broadcasting,Granum Communications, and Radio Orlando L.P., a partnership controlled by Jim Martin.
History
WMMO signed on August 19, 1990 as one of only two radio stations in the world broadcasting from a fully-enclosed transmit antenna. The station broadcast from the top of Orlando's SunBank Center, a skyscraper with a pyramid-like spire atop the building. When Cox Communications purchased WMMO and WHTQ, the station moved to WHTQ's former tower in Pine Hills for better coverage. This was the original planned location for WMMO's transmitter, but a breakdown in negotiations with WHTQ's former owner, John Tenaglia, forced the change of location to SunBank Center. The station was said to derive its call letters from WMMS in Cleveland, Ohio, but, in reality, they were chosen for their ability to be easily pronounced. The founding programmer and chief engineer, Cary Pall, was reported to have been a fan of WMMS, and secured the call letters to honor the longtime Cleveland rock station. While Pall was, indeed, a fan of WMMS, the call sign similarity is coincidental. A former employee of WMMO who also worked at WMMS made this observation in error. [1] WMMS and WMMO are owned by different companies, and have been owned by different companies throughout their histories despite several ownership changes for each station. The two stations also feature different radio formats.
References
- ^ WMMO page on Central Florida Radio. Accessed 24 February 2007.
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