KRQB (FM)
| Broadcast area | Riverside-San Bernardino, California |
|---|---|
| Frequency | 96.1 (MHz) |
| Branding | "Que Buena" |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner | Liberman Broadcasting |
| KWIZ | |
| History | |
First air date | November 7, 2003 |
Call sign meaning | Wild (previous format) Inland Empire |
| Technical information | |
| Class | A |
| ERP | 1,400 watts |
| Links | |
| Webcast | Listen Live |
| Website | http://www.aquisuena.com/ |
KRQB, 96.1FM, is one of four southern California radio stations branded as "Que Buena" and which all play Mexican regional music. Its shared owner is Liberman Broadcasting.
History
In 1990, the station signed on, as KWRP, programming an adult standards music format. On January 22, 2003, the station changed its format airing regional mexican music under the branding of "Fiesta Mexicana" later re-branded to "Ranchera 96.1" on February 25, 2003. When KWIE went on air they quickly caused competition to station 99.1 KGGI, which is also in the IE.
KWIE tested the hurban music format which consisted of Hip-Hop/R&B and Reggaeton. While it was a hurban station it was known as Wild 96.1, with the slogan Hip-Hop y más. In late 2006 KWIE changed to its current format of Rhythmic Top 40. This change did not cause any change to its Hip-Hop/R&B music, but resulted in no more Reggaeton music in its regular playlist. As a result, the slogan changed from "Hip-hop y más" to "#1 for hip-hop."
On July 19, 2007, the station was sold to Liberman Broadcasting Inc. for $25 million.[1] When the deal closed, the KWIE call sign was moved to 93.5FM, which simulcasts KDAY. KRQB then joined the simulcast of the other three stations (KEBN Garden Grove, KBUE Long Beach, and KBUA San Fernando) on or about August 1.
Former logo
External links
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