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How to Get Ahead in Advertising

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How to Get Ahead in Advertising
Directed byBruce Robinson
Written byBruce Robinson
Produced byDavid Wimbury
StarringRichard E. Grant
Rachel Ward
Richard Wilson
Distributed byWarner Bros.
Release dates
United States May 5, 1989
Running time
94 min
LanguageEnglish

How to Get Ahead in Advertising is a 1989 British film written and directed by Bruce Robinson and starring Richard E. Grant and Rachel Ward.

Plot

The movie is a farce about a mentally unstable advertising executive, Denis Dimbleby Bagley (played by Grant), who suffers a nervous breakdown while working a campaign for pimple cream. Ward plays his long-suffering but sympathetic wife. Richard Wilson plays John Bristol, Bagley's boss.

Bagley has a crisis of conscience about the ethics of advertising. He develops a boil on his left shoulder that he imagines comes to life with a face and voice. The boil takes a ruthless and unscrupulous view of the advertising profession in contrast to Bagley's new-found ethical concerns. Eventually, Bagley decides to have the boil removed in hospital but the boil quickly grows into a replica of Bagley's head (only with a moustache) a crushes Bagley's original head so that it resembles a boil on his right shoulder. The 'boil' is removed from Bagley's right shoulder leaving him to resume his advertising career rejuvenated and cynical.

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