Mr. Skin
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Mr. Skin is the Chief Executive Officer of MrSkin.com, which is billed as "the world's #1 online resource for celebrating nudity in film."
Founded in August 1999, MrSkin.com attained immediate success as the go-to site for movie reviews that focus on actress nudity.
After an appearance on the Howard Stern Show in 2000, Mr. Skin became a regular guest, ultimately producing a "Mr. Skin Minute" that continues to air every Thursday as part Stern's Sirius Satellite Radio program.
Since then, Mr. Skin has become one of the most sought-after guests on talk radio. To date, he has logged in more than 500 radio show appearances in all the top markets. Other hosts that regular feature Mr. Skin include Tom Leykis, Steve Dahl, Opie and Anthony, Kid Chris and The Bob & Tom Show.
Each year, Mr. Skin announces his picks for the best film nudity of the previous 12 months during his Annual Anatomy Awards. Categories include Breast Picture and Best Nude-Comer.
St. Martin's Press published the nudity guidebook Mr. Skin's Skincyclopedia: The A to Z Guide to Finding Your Favorite Actresses Naked in 2005.
In 2007, MrSkin.com figured as a major plot point in writer-director Judd Apatow's blockbuster comedy, Knocked Up.
Fall 2007 will bring with it Mr. Skin's next book venture, titled Mr. Skin's Skintastic Video Guide: The 501 Greatest Movies for Sex and Nudity on DVD.
On July 23, 2007, writer Adam Andrew Newman profiled Jim McBride and the MrSkin.com phenomenon in The New York Times.
The Business section feature – titled "Site That Bills Itself as Movie Reviewer Finds That Sex Sells" – detailed MrSkin.com's history, it's prominence in Knocked Up and the site's positive relationship with Hollywood companies as a marketing tool.
Notes Mr. Newman in the piece: "The movie studios not only tolerate Mr. McBride but also court him by sending advance screeners of DVD releases."
As Mr. McBride then points out: "The movie companies aren't stupid."
Sources
http://www.mrskin.com/Skinterviews/37/Mr_Skin.htm