KMVQ-FM
| File:Movin997.gif | |
| Broadcast area | San Francisco Bay Area |
|---|---|
| Branding | MOViN 99.7 |
| Ownership | |
| Owner | CBS Corporation/CBS Radio |
| KCBS, KFRC, KITS, KLLC, KYCY also part of CBS Corp. cluster: KPIX-TV and KBCW | |
| History | |
First air date | 1978 format = Rhythmic Contemporary |
Former call signs | KFRC-FM (1991-2007) KXXX (1988-1991) KYUU (1978-1988) KNAI (?-?) KNBR-FM (?-?) |
Call sign meaning | K Movin Q |
| Technical information | |
| Class | B |
| ERP | 40,000 watts |
| Links | |
| Webcast | Listen Live |
| Website | www.movin997.com |
KMVQ-FM is an FM broadcast radio station in San Francisco, California in the United States, located at 99.7 MHz FM. Since 2006, the station has been airing a Rhythmic AC format as "Movin' 99.7", after replacing a "classic hits" format. The station was previously known as KFRC-FM until May 17, 2007, when the classic hits format was revived on FM 106.9 and those call letters were transferred to that station.
History
The 99.7 FM was originally owned by NBC, with sister station KNBR. At various times, they aired an all-news format as KNAI and a MOR format as KNBR-FM.
KYUU
KYUU (redirect to KMVQ)
In 1978, NBC decided to take advantage of the newfound success of FM radio, and they hired programmers to create a new format, a sort of Top 40 station targeting a market they felt was underserved, adults in the 25-34 age range. This station became KYUU, and years later, the station's approach later became labeled as Hot AC by the radio industry.
Over time, the station migrated to more of a CHR format as "The Hit Music Station". By 1986, the station moved migrated back into an adult contemporary direction. During much of this time, KYUU's morning host was Don Bleu.
KXXX/X-100
In 1988, NBC decided to sell all their owned-and-operated radio stations and concentrate on television. KYUU was among the last to be sold when Emmis Communications bought the radio station. Emmis made many changes, and due to heavy competition, in October, 1988, decided to relaunch the station with a straight-forward CHR approach as X-100 and the KXXX call letters. [1][2]
X-100 fared poorly compared to the legacy of KYUU. So much that Emmis later sold the station to real estate developer Peter Bedford, who in turn sold it to Alliance Broadcasting, a company run by former KYUU GM John Hayes. Alliance later sold the station to Infinity Broadcasting, who flipped the station's format to oldies as KFRC-FM in March, 1991. The station simulcast with their new sister station at 610 AM.
KFRC-FM
This was not KFRC's first attempt at FM broadcasting. For many years, they owned an FM counterpart at 106.1 FM, which carried a variety of formats. In 1977, KFRC's owners sold off the money-losing FM station at 106.1 (which soon became successful AOR station KMEL). Over the next few years, as the FM band eclipsed AM in popularity, it became clear that the owners had made a mistake. This was finally remedied in 1991 under different ownership with the purchase of KXXX. As KFRC, 99.7 FM simulcast the oldies format of their well-known sister AM station. The oldies format proved very successful in the Bay Area market, reaching number one with the popular 25-54 demo.
In 2005, the owners, Infinity Broadcasting (later becoming CBS Radio), traded 610 AM to Christian radio broadcaster Family Stations, the owners of KEAR, for their station at 106.9 FM. On April 29, 2005, Family Stations began simulcasting the signal of their FM station on 610 AM, and the oldies format and KFRC call letters remained at 99.7 FM.
On September 5, 2005, KFRC relaunched their oldies format, this time focusing on '70s & '80s music with a softer approach. The station billed itself as "the Bay Area's Classic Hits."
Format Change to MOViN 99.7
At 10:03 a.m. on Friday, September 22, 2006, after playing American Pie by Don McLean, KFRC switched to a Rhythmic AC format, relaunching this time as "The New MOViN' 99.7" with Gonna Make You Sweat by C+C Music Factory as the first song. The "MOViN'" brand had previously been picked up by KQMV/Seattle, KMVN/Los Angeles, KYMV/Salt Lake City, KMVK/Dallas and WMVN/St. Louis. The format switch was met with sharp criticism from long time listeners of KFRC because it was the last remaining oldies station in the region.
KFRC goes to 106.9, 99.7 becomes KMVQ
On Thursday, May 17, 2007, CBS Radio decided to bring back the old KFRC, as they dropped the Free FM talk format on 106.9 FM and revived the old "classic hits" format. The KFRC call sign moved to 106.9 FM. As a result, MOViN' 99.7 received the new call sign KMVQ.
KMVQ/MOViN 99.7
The MOViN Format has been popular in the Bay Area. They play mostly R&B, Hip-Hop, and Pop from the 1970s-today. There is 5 on air personalities during weekdays some are Morning Show With Baltazar and Maria 5-9am, Alexa 10am-2pm, JLove 2-7pm , and Katie 7pm-midnight.