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Café de Coral

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Café de Coral Holdings, Ltd.
Company typePublicly Traded SEHK: 341
IndustryFoodservice
FoundedCauseway Bay, Hong Kong (1968)
HeadquartersShatin, Hong Kong
Key people
Michael Chan, Chairman
ProductsFast food, Casual Dining
RevenueHKD 3.89 billion (2007)
Number of employees
12,000+ (July 2006)
Websitehttp://www.cafedecoral.com/

Café de Coral (Chinese: 大家樂; pinyin: dà jiā lè) SEHK: 341 is a fast food restaurant group which owns and operates fast food chains and restaurants including Café de Coral, The Spaghetti House, Manchu Wok, Oliver's Super Sandwiches, Ah Yee Leng Tong and others. Founded in 1967, the Café de Coral group opened its first Café de Coral restaurant in the Shatin district of Hong Kong in 1968. Since then, the group has grown to operate over 540 separate outlets across its brands all over the world. Café de Coral group is the largest Chinese Fast Food restaurant group in Hong Kong and in the world. In Hong Kong alone, the Café de Coral chain alone caters to over 300,000 people on an average day. [1]

History

The Beginning

The Café de Coral Group was incorporated in 1968, but it would not be until September 1969 when it opened its first Café de Coral restaurant in Shatin. [2] The chain gradually expanded over the next decade and went on air in 1977 when it promoted its restaurants through TV commercials. In 1979, Café de Coral established its first food processing plant, a move commonly taken to lower costs and ensure consistency. [3] In 1986, the Café de Coral Group finally went public, and in 1988, it hit a major milestone by opening up its 50th Café de Coral restaurant. The years after this would be marked by diversification when it went on a buying spree. [4]

Acquisitions and Expansion

In May 1990, Café de Coral made its first acquisition by buying out the Ah Yee Leng Tong chain for $14 million HKD. [5] A year later in 1991, it acquired The Spaghetti House, a popular chain that served HK-style Italian food. The same year, it opened up its second food processing plant. 1992 was another milestone year for Café de Coral when it opened both its 100th restaurant as well as its first restaurant outside Hong Kong in the nearby city of Shenzen. [5]

In 1996, Café de Coral opened up its first Bravo le Café restaurant and that same year, it acquired Scanfoods, a ham processing and food distribution business. In 1998, it started yet another restaurant chain called Super Super Congee & Noodle, serving exactly what the name states. [5]

Café de Coral was not finished with its trend of acquisitions, and in 2000, it acquired Denny's Bakery, a bakery manufacturing and distribution business in Hong Kong. That same year, it acquired Manchu Wok, a North American Chinese fast food chain that had a strong presence in Canada and the United States. In the years following, Café de Coral also acquired China Inn (2002), New Asia Dabao (2003), and Oliver's Super Sandwiches (2003). [6]

Present Day

In 2006, Café de Coral began rolling out its "fourth generation concept" across all of its locations, effectively renovating many restaurants to bring them up to modern standards. This year, Café de Coral made an investment in the Tao Heung Group, a smaller restaurant group that operates 11 brands all over China and Hong Kong. [6]


Brands

Café de Coral

A Café de Coral fast food restaurant
Main article: Café de Coral (Restaurant)

Café de Coral is a fast food restaurant chain that serves both Chinese and Western food at a budget price. Established in 1968 in Shatin, Café de Coral operates over 100 locations in the Hong Kong region and 24 locations in Mainland China. [7]

The Spaghetti House

Main article: The Spaghetti House

The Spaghetti House is a specialty restaurant chain that serves Hong Kong-style Italian cuisine and is positioned as a mid-market chain that is family and tourist friendly. Established in 1979, The Spaghetti House operates 25 locations in Hong Kong [8] and 3 locations in Southern China. [9]

Ah Yee Leng Tong

Main article: Ah Yee Leng Tong

Ah Yee Leng Tong is a specialty restaurant chain that serves homestyle Chinese soup as well as a variety of Chinese dishes. It is also known for its XO sauce. Its restaurants, which average 250 square meters, fuse both both traditional and modern furnishings and appeal to both locals and tourists. As of 2007, there is only one location at the Hong Kong International Airport. [10]

See also

References

  1. ^ Café de Coral corporate site
  2. ^ Café de Coral History - 1960's
  3. ^ Café de Coral History 1970's
  4. ^ Café de Coral History - 1980's
  5. ^ a b c [iface.econ.cuhk.edu.hk/games/integration/e_powerpoint.ppt CEO's Plan on Integration of Firms - Lecture Slides] Cite error: The named reference "a90s" was defined multiple times with different content (see the help page).
  6. ^ a b Café de Coral History - 21st century
  7. ^ Café de Coral Information Page
  8. ^ The Spaghetti House - Company Profile
  9. ^ The Spaghetti House - Branch Information
  10. ^ Ah Yee Leng Tong - Locations
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