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CompUSA

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CompUSA Inc.
Company typePrivate
IndustryRetail
Founded1984 (Addison, Texas)
HeadquartersAddison, Texas
Key people
Carlos Slim, Owner; Roman Ross, CEO; Gabriela Villalobos, CFO; Gabriela Villalobos, EVP, Sales and Operations
ProductsElectronics
RevenueUS$4.7 billion
Number of employees
14,000
Websitewww.CompUSA.com

CompUSA, Inc. is a retailer and reseller of consumer electronics, technology products and computer services. CompUSA serves consumer retail, small-to-medium businesses, corporate, government and education customers. Founded in 1983 and based in Addison, Texas (a northern suburb of Dallas), CompUSA currently operates 103 stores in markets across the United States and Puerto Rico.

CompUSA, Inc. is a wholly-owned subsidiary of U.S. Commercial Corp S.A. de C.V.[1], which is indirectly controlled by a common shareholder, Carlos Slim. U.S. Commercial trades on Bolsa Mexicana de Valores (Mexican Stock Exchange) as USCOMBI.

CompUSA's retail Web site offers an assortment of over 19,000 products and the ability to schedule technology services and training sessions. Businesses may order from a catalog containing more than 573,000 products as well as select from over 133,700 online products.

CompUSA's sales team now works under a combination of hourly pay and commission. This is frequently under federal and state minimum wage. [citation needed]

History

  • 1984 - Founded as Soft Warehouse in Addison, Texas, selling direct to business customers.
  • 1985 - Opened first retail store.
  • 1988 - Opened first Computer Superstore.
  • 1991 - Changed name to CompUSA.
  • 1993 - Began offering technical services at customer locations.
  • 1996 - Launched retail sales on CompUSA.com.
  • 1997 - Filed for bankruptcy
  • 1998 - Acquired Tandy's Computer City subsidiary.
  • 2000 - Became privately-held company under Mexican retail company, Grupo Sanborns.
  • 2003 - Acquired Good Guys.[2]
  • 2005 - Converted three CompUSA stores and 13 Good Guys stores into "megastores." Closed all 46 Good Guys locations. Began marketing in California and Hawaii as "CompUSA with Good Guys Inside" (in response to Best Buy's marketing campaign "with Magnolia Inside").
  • 2006 - Announced the closing of 15 stores across the United States including several locations in California; these stores are being used to liquidate discontinued items from other stores across the nation until the end of October. Roman Ross, a former Phillip Morris executive, replaced Tony Weiss as president and CEO after only four months in office. In November 2006, CompUSA launched their new "Home Entertainment" Rollout in 40 of its stores (including Puerto Rico), who now sell a variety of High Definition Televisions and Home Theater equipment. Roman Ross claims that Home Entertainment is one of his chief focuses as the new CEO.[3] Press reported that CompUSA's Mexican parent Grupo Carso was interested in putting CompUSA up for sale.[4]
  • 2007 - Announces the closing and liquidation of 126 stores due to "..need to close and sell stores with low performance or non strategic, old store layouts and locations faced with market saturation" Roman Ross CEO. [5]. The realignment includes a $440,000,000 cash infusion, store closures, major expense reductions and a corporate restructuring. CompUSA is laying off employees at some stores as well in order to get back on its feet.
  • 2007, May 14 - CompUSA ends the liquidation sale and finalizes the 126 store closures.
  • 2007, May 27 - Annual General Manager Meeting brings talks of 56 store closings to the table, the corporate officers present refuted the claim.
  • 2007, August through December - Gabriela Villalobos, EVP, makes her stops through all of the 103 operational stores to evaluate the functionality of each since the store closures.

The CompUSA Network

In 2005, CompUSA started a customer loyalty program called The CompUSA Network. For every dollar spent at any CompUSA store, the customer received 13 points. Rewards included an Epson photo printer and a Canon Digital Rebel SLR digital camera. However, in June 2006, sales of The CompUSA Network membership cards were suspended pending further investigation onto the operation's effect on customer retention and "program awareness among low-visit customers."

On August 24, 2006, CompUSA announced the end of the Network Reward program. All customers were notified of this and issued coupons for the remaining reward value, as well as their original purchase price. They were also offered a refund of the original purchase price in the original form of payment, however this option removed any remaining reward points.

Controversies

Product rebate offers

On March 11, 2005, the Federal Trade Commission settled charges against CompUSA on the issue of rebate problems. The FTC alleged that CompUSA engaged in deceptive and unfair practices relating to rebate offers made for both its own branded products and QPS products. CompUSA paid no additional fine and only had to pay out any cash rebates that it owed, unless it had substantiation for errorenous rebate claim.[6]

CompUSA-owned brands

Slogans

  • "The Computer Superstore." (1997-May 2003)
  • "Where America Buys Technology." (May 2003-July 2005)
  • "We got it. We get it." (July 2005-Present)

Puerto Rico slogans

  • "Where Puerto Rico Buys Technology." (May 2003-July 2005)
  • "Lo Tenemos. Lo Entendemos." (Translation: "We have it. We understand it," essentially a Spanish translation of the current US slogan.) (July 2005-Present)

Closings

On or immediately before February 28th, 2007, CompUSA retained the services of a liquidator, for the purposes of closing 126 stores nationwide.[7] The closing locations were chosen based upon their overall performance, profitability, and proximity to more successful competitors such as Best Buy, Fry's and Circuit City. Among the CompUSA stores that were liquidated, were every Long Island location, every store in New Jersey (except the Mount Laurel store), all of the stores in the Chicago area (downtown Chicago, Schaumburg, and Skokie), all Minnesota locations, two Florida locations (including one of the two Miami locations), all locations in Missouri, over two-thirds of stores in California, including all stores in the Los Angeles and San Diego areas, all stores in Michigan (except the Lansing Superstore), all stores in the Washington DC area (except Columbia, MD), all the stores in Georgia (except the Augusta, GA Superstore), stores in the Philadelphia Area, all stores in Western Washington, all stores in Phoenix, the Columbus, Ohio location, and a majority of stores in the Dallas/Fort Worth and Houston, Texas area.

During the liquidation process, the stores typically offered discounts starting at 5 percent to 30 percent off of retail prices, ending at up to 90 to 95 percent. The liquidation process was completed on May 14th, 2007, and all stores were completely shuttered by the following Friday. At the time of the closings, there were internal rumors circulating that additional stores would possibly face closure.

References

  1. ^ http://wrightreports.ecnext.com/coms2/reportdesc_COMPANY_C484HN000
  2. ^ "CompUSA To Buy Good Guys", About.com, September 29, 2003
  3. ^ "CompUSA Names New CEO", Yahoo! Finance, September 1, 2006
  4. ^ "CompUSA seeking buyer, paper says", CNN Money, September 13, 2006
  5. ^ "CompUSA Announces Realignment Strategy", Press Release Feb, 2007
  6. ^ "The Rebate Debate: Why Were They Late? FTC Settles Charges Against CompUSA", Federal Trade Commission, March 11, 2005
  7. ^ http://www.CompUSA.com/locations/closing_stores.asp
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