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Big Mac

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For other uses, see Big Mac (disambiguation).

Template:Foodbox The Big Mac sandwich is a type of cheeseburger, a signature sandwich sold by the McDonald's chain of fast-food restaurants since 1968, made with beef patties, lettuce, cheese, pickles and onion, with a "special sauce" and a sesame seed bun. The Big Mac was invented in 1967 in Uniontown, Pennsylvania by Jim Delligatti, an alumnus of Michigan State University's School of Hospitality Business and one of McDonald's franchisees. Original names for the burger included "Aristocrat" & "Blue Ribbon Burger", but the actual name "Big Mac" was created by Esther Glickstein Rose, a then 21 year old Advertising Secretary who worked at McDonald's Corporate office in Chicago. Customer response to the Big Mac was so good that it rolled-out nationally in 1968. According to a famous advertising jingle, it consists of "two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun", though the most distinctive feature is a middle layer of bread used to stabilize contents and prevent spillage.

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McDonaldland character

Main article: Big Mac (McDonald's character)

In addition to the McDonald's signature hamburger, Big Mac was the name of a character in McDonaldland, the fictional world created as an advertising campaign for McDonald's. Big Mac was similar to Mayor McCheese, except he was the chief of police, wearing a constable uniform and sporting a large Big Mac for a head.

Big Mac Museum

A combination McDonald's restaurant/Big Mac Museum is scheduled to open in North Huntingdon Township, Pennsylvania, in August 2007, to commemorate the 40th anniversary of the invention of Big Mac.[1]

On August 23, 2007, Jim "MJ" Delligatti, 89, opened the doors to the McDonald's Big Mac Museum Restaurant in North Huntingdon, Pa., at 9061 Route 30, where the world's largest Big Mac statue (14 feet high by 12 feet wide) statue stands. Today, it is sold in over 100 countries, with more than 550 million Big Mac sandwiches sold yearly in America, while Japan sells 150 million per year. 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees.[2]

Two all beef patties Slogan

"Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun." is a trademarked slogan first used by McDonald's in 1975. The saying has remained popular even though it is not in official use by McDonald's. Although shown here properly punctuated, it was spoken rapidly in ads as a single word, and trademarked as such.

The concept for the jingle was created by Charles Rosenberg, Creative Supervisor of the Dan Nichols team at Needham, Harper and Steers, Chicago. Originally, the ingredients appeared as a one-word heading for a McDonald's ad developed for college newspapers. The words were then set to music created by Mark Vieha, who performed the original jingle. Charlie's advertising concept was to purposely turn the ingredients into a tongue twister. The jingle first appeared in a TV commercial titled "In a Word" developed by Dan and the advertising agency team. The first run of commercials ran only a year and a half, going off the air in 1976, but its popularity remained beyond its TV life.

Many franchisees in the United States ran promotions during the original campaign that awarded a free burger to customers who could recite the slogan within a specified time (usually two or three seconds). One example of its success, was that the McDonald's operators in New York City actually ran out of Big Mac buns. Some Australian McDonald's emulated this promotion in the mid-1980s, and some Brazilian McDonald's around the same time (only offering a free glass of Coca-Cola instead), in the Portuguese version, which goes as "Dois hamburgueres, alface, queijo, molho especial, cebola e pickles num pão com gergelim"

Roy Bergold, National Advertising Manager at McDonald's, has a big hand in championing the original campaign and helping to bring it back.

In 2003, McDonald's revived the phrase. In an English-language ad from McDonald's international "i'm lovin' it" campaign, a rapper rapidly spouts off the trademark in the background music. Also in 2003, American Greetings and Carlton Cards released a Christmas ornament of a Big Mac, on which the slogan was both printed and played aloud by pulling on a string.

In the 2004 documentary Super Size Me, several women were interviewed. None of them could correctly recite the Pledge of Allegiance, but could accurately recite the slogan, to their embarrassment. In the Simpsons episode Rosebud, Homer Simpson fantasizes about the phrase.

Late comedian Mitch Hedberg referenced the slogan in a bit about what would happen when the world lost the sesame seed. "They would have to change that slogan, you know. 'Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a.....bun.'"

See also

References

  1. ^ Pittsburghlive.com
  2. ^ PR News Wire, McDonald's(R) Celebrates 40 Years Serving
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