Pillsbury (brand)
Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. Historically, however, Pillsbury was a rival company to General Mills, also based in Minneapolis, that was one of the world's largest producers of grain and other foodstuffs until it was bought-out by General Mills in 2000. De jure interpretation of antitrust law required General Mills to sell off some of the products. General Mills kept the rights to refrigerated and frozen Pillsbury products, while dry baking products and frosting are now are sold by Smucker under license.
Leo Burnett who created Pillsbury's Doughboy and Jolly Green Giant considers them two of the agency's top five brand icons.[1]
C.A. Pillsbury and Company was founded in 1872 by Charles Alfred Pillsbury and his uncle John Sargent Pillsbury. The company was the first in the United States to use steam rollers for processing grain. The finished product required transportation, so the Pillsburys assisted in funding railroad development in Minnesota.
In 1889, Pillsbury and its five mills on the banks of the Mississippi River were purchased by a British company. The company also tried to purchase and merge with the Washburn Crosby Company (a precursor of General Mills), but the strong rivalry prevented any merger from happening at the time. In 1923 the Pillsbury family reacquired the Pillsbury-Washburn Flour Mills Company, Ltd. which subsequently was incorporated in 1935 as Pillsbury Flour Mills Company.[2] The early 1950s brought the acquisition of Ballard & Ballard Company and the beginning of prepackaged biscuit dough. Later acquisitions included restaurants Burger King, Godfathers Pizza and popular food brand Green Giant. In 1989, the British company Grand Metropolitan purchased the food maker, and during this ownership period the company divested itself of all production and distribution facilities (contracting these functions to other companies), making itself simply a marketing entity for its own brands (Pillsbury, Green Giant, Old el Paso, Totino's, etc). A decade later, the old rivals merged. However, the baking products division was sold to International Multifoods Corporation, which was later acquired by Smucker's. Pillsbury sold both of their restaurant brands and exited that business completely by the late 90's.
Pillsbury once claimed to have the largest grain mill in the world at the Pillsbury "A" Mill overlooking Saint Anthony Falls on the Mississippi River in Minneapolis. The building had two of the most powerful direct-drive waterwheels ever built, each putting out 1200 horsepower (900 kW). There are now plans to convert it into a loft-style apartment building. The Cunningham Group plans to convert six historic buildings to a mixed-use project varying from 6 to 27 floors in height. The project will include 895 units of housing and 175,000 square feet (16,300 m2) of commercial space, including the Pillsbury "A" Mill.[1]
External links
Notes
- ^ "SEC Info - Publicis Groupe SA, Bcom3 Group". March 7 2002.
{{cite web}}: Check date values in:|date=(help) and "The Green Giant". Advertising Age. 1999 and 2005. Retrieved 2007-04-23.{{cite web}}: Check date values in:|date=(help) - ^ "Pillsbury Company". Encyclopedia Britannica. 2007. Retrieved 2007-04-21.
References
- N.S. Gill. Charles Alfred Pillsbury. Minneapolis.about.com
- Andrew Haeg (July 17, 2000). General Mills Acquires Pillsbury. Minnesota Public Radio.
- Vault, Inc. Pillsbury Basic Snapshot