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Outta My Head (Ay Ya Ya)

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Template:Current single

"Outta My Head"
Song

"Outta My Head (Ay Ya Ya)" is a single by American singer Ashlee Simpson, the first from her third album Bittersweet World, produced by Timbaland.

Song background and release

On November 13 2007, Simpson told MTV News at CosmoGIRL!'s Born to Lead Awards that the album was completed and that it would be released in March 2008, with its first single released in January. She described "Outta My Head (Ay Ya Ya)" as a "fun, dancy song" with "a little bit of an '80s feel" and said that it was about the people in her life: "too many voices, too many people having their own opinion". She said that the video would be filmed in December.[1] In December, speaking about the song, she referred to the need to "have your own creativity and place" away from the voices and opinions of others and how those voices and opinions can lead to a feeling of frustration: "At the end of the day you're like 'Ahhh! Everybody stop!'".[2]

The song officially premiered on AOL Music on November 30.[3] Simpson's website announced on January 23 2008 that an "Outta My Head" digital EP, including "Outta My Head" and two other songs, would be released on February 5.[4]

The song and Simpsons' comeback received much notice in Australia with the song earning much radio play and video play and was awarded cable music station Channel V's, Ripe Clip of The Week.

Track listing

iTunes single

  1. Outta My Head (Ay Ya Ya) - 3:30

Digital EP
February 5, 2008

  1. Outta My Head (Ay Ya Ya)
  2. Rule Breaker (from Bittersweet World)
  3. Catch Me When I Fall (from I Am Me)

Promo

  1. Outta My Head (Ay Ya Ya) (Main) - 3:39
  2. Outta My Head (Ay Ya Ya) (Instrumental) - 3:49
  3. Outta My Head (Ay Ya Ya) (Acapella) - 3:45

Music video

File:Ashleevid.jpg
Ashlee Simpson in the video for "Outta My Head (Ay Ya Ya)"

Directed by Alan Ferguson,[5] Simpson filmed the music video for the song on December 6–7. In an interview with Billboard, she described it as having surrealist influences, mentioning Salvador Dali and Being John Malkovich.[6] Her boyfriend Pete Wentz described it as "probably the weirdest video I've seen of hers" and said that it, like the song, "has this kind of multiple personality".[5] The video for the single premiered on December 19,[2] and Simpson appeared on the December 20 episode of MTV's Total Request Live for the video's premiere on the show.[7]

The video begins with Simpson in therapy, with a therapist who has fallen asleep, before the walls of the office melt away into a surreal desert landscape (including a Dali-esque melting clock), where another, dark-haired version of Simpson sits atop a floating Rubik's cube and the giant head of a statue in Simpson's likeness lies on the ground. Simpson is pursued by people but trips and falls to the ground. Afterwards she listens to a recording and begins singing along, but soon she is surrounded by interviewers, photographers (one of them having a camera for a head), and autograph-seekers, and she faints. When she awakes, she finds she has been tied up by tiny people; when she breaks free, she again awakes, this time in a bedroom. The bedroom wall is rolled away to reveal a studio set where another version of Simpson is singing and dancing in a robotic manner. As the real Simpson watches from her bed, where an interviewer appears and begins asking her questions, the robot Simpson eventually malfunctions and begins to explode, falling to the ground. Simpson tries to escape from this scene, fighting off interviewers and cameramen, but is captured by doctors from a mental institution and taken away in an ambulance. In her room at the mental institution, Simpson, now in a straitjacket, finds herself again surrounded by interviewers and cameramen; this time she bounces off the walls and spins around in the air as the video ends.[8]

Simpson described the video as being "ambitious" and "like an art piece" and said that it involves going into "another world and never know[ing] what's real".[2]

The video has peaked at #1 on the Daily Ten on MuchOnDemand which calculates viewers' votes.

Chart positions

Chart (2008) Peak
position
U.S. Billboard Bubbling Under Hot 100 Singles 21
Canadian Hot 100 59
Hot Canadian Digital Singles 51

References

  1. ^ Jennifer Vineyard, "Ashlee Simpson Talks About Her 'Highs And Lows,' New LP At CosmoGirl Awards", MTV News, November 13, 2007.
  2. ^ a b c Jessica Herndon, "Ashlee Simpson Talks About Her New 'Outta My Head' Video", People.com, December 19, 2007.
  3. ^ "Ashlee Simpson, 'Outta My Head' - Song Premiere", AOL Music, November 30, 2007.
  4. ^ "Digital EP Release!", ashleesimpsonmusic.com, January 23, 2008.
  5. ^ a b Jennifer Vineyard, "Ashlee Simpson Hears Voices, Gets No Help From Timbaland In Surreal New Video", MTV News, December 12, 2007.
  6. ^ Jonathan Cohen, "Ashlee Goes 'Surreal' For New Video", Billboard.com, December 7, 2007.
  7. ^ TRL episode aired on December 20, 2007.
  8. ^ "Outta My Head" music video.
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