Talk:Milwaukee Tool

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Fair use rationale for Image:L milwaukee.gif

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BetacommandBot 07:29, 7 November 2007 (UTC)[reply]

Globalization

The article is USA centric and ignores the rest of the world, most significantly the German (production) branch and its long (AEG) history.

According to Atlas Copco's history (in Norwegian) the company bought AEG Elektrowerkzeuge GmbH in 1992 and Milwaukee Electric Tools in 1995. The power tool companies were sold in 2005. This is confirmed by de:AEG: Atlas Copco bought AEG Elektrowerkzeuge GmbH in 1992. At the end of 2004 it was sold to Techtronic Industries (TTI) and marketed by A&M Electric Tools. This is confirmed by TTI: Milestones: 2005 January: Acquired Milwaukee, AEG and DreBo electric power tools and accessories brands and businesses. According to Techtronic Industries (TTI) it now (2008-02-06) owns the following power tool brand names: Milwaukee Electric Tool Corporation, AEG Electric Tools, and Ryobi.

AEG Elektrowerkzeuge GmbH and its successors produce power tools for both professionals and home owners etc. It's situated in Winnenden, near Stuttgart in Germany. The traditional AEG power tool colour is blue and is still in use by AEG power tools. Atlas Copco changed colour and name on the professional AEG power tools. They were black and branded Atlas Copco during the 1990's and into the 2000's. According to Milwaukee: Hovedkontor og anlegg (in Norwegian) and my own experience the Milwaukee brand was launched in Australia in 2001 and in 2002 the professional range was relaunched in Europe and the rest of the world using the Milwaukee brand and red colour.

The Atlas Copco power tool range marketed in Europe started out with (mainly) German produced tools of clear AEG origin. Later it was supplemented by American produced power tools of Milwaukee origin and after the shift to the Milwaukee brand name and colour, some German models were discontinued. Many of the discontinued models continued as AEG models though.

When I looked at the Milwaukee US site (2008-02-06) I found several power tools of German/AEG origin.
--Ohedland (talk) 19:48, 6 February 2008 (UTC)[reply]

Further confirmation is found in the company history published by Milwaukee Electric Tool Corporation on their US web site (see Milwaukee Electric Tool Company#External links):

History | New ownership, global growth: page 3-4:

In July, 1995, Atlas Copco AB purchased Amstar, the parent corporation that owned Milwaukee Electric Tool Corporation. The acquisition by Atlas Copco, a global group of industrial companies headquartered in Stockholm, Sweden, meant increased financial support and opportunities for Milwaukee to compete in the international power tool market. Techtronic Industries Co. Ltd. (TTI) purchased Milwaukee Electric Tool Corporation from Atlas Copco in January, 2005. Founded in 1985, TTI is a leading marketer, manufacturer and supplier of home improvement and floor care products, employing over 20,000 people worldwide. TTI's global brand portfolio includes Ryobi®, Milwaukee® and AEG® power tools, DreBo® carbide drill bits, [...]

--Ohedland (talk) 12:10, 7 February 2008 (UTC)[reply]

Company name

The company name is "Milwaukee Electric Tool Corporation" (not Milwaukee Electric Tool Company) according to the company's web site:

--Ohedland (talk) 12:10, 7 February 2008 (UTC)[reply]

Support. Does seem to be the proper name on their website. Horsesforcorses (talk) 22:13, 7 February 2008 (UTC)[reply]

Requested move

Current page name: Milwaukee Electric Tool Company
Suggested new name: Milwaukee Electric Tool Corporation
Reason: See the section "Company name" above
--Ohedland (talk) 13:09, 7 February 2008 (UTC)[reply]