Joose
Appearance
File:JOOSE2.jpg | |
Type | Malt beverage/Energy drink |
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Manufacturer | United Brands |
Country of origin | USA |
Introduced | ??? |
Proof (US) | 18 and 19.8 (orange) per 23.5 oz can |
Variants | Orange (Orange can, 9.9% ABV), Tropical (Blue can, 9.0% ABV), Cranberry (Red can, 9.0% ABV), |
Related products | Sparks, Tilt |
Website | www |
Joose is an alcoholic energy drink, similar in design and purpose to competing beverages such as Sparks and Tilt. It is growing in popularity due to its relatively high alcohol content (9.0-9.9% ABV) compared with other beverages generally available at a convenience store such as beer (typically 5-6% ABV) and other alcoholic energy drinks (typically 8% ABV).
Joose has been described by Terry Kester, VP of United Brands Co., as "a little bit of mango, a little bit of papaya and a little bit of lightning." According to its packaging, Joose is comprised of malt beverage, caffeine, taurine, ginseng, and natural coloring. Joose is currently available in 23.5 oz orange, red, or blue cans on a black background.
References
- "Buzz Brands". BevBeat/Beer. Beverage World. 18 June 2007. Retrieved 2007-08-04.